Accountants: you are

creative*

How knowing your own creativity increases
your marketing confidence and results

*You’re creative as a person, not with the numbers!

This book is about helping you know you’re an accountant who is also a creative person: and recognising the power this gives you to stand out as the best of yourself in a world which is beginning to ask the question “real, or not real?”

Pre-order now
Accountants you are creative page - Karen Reyburn

Accountants:

You are creative

The book for accountants
who want to:

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See marketing as enjoyable, not just a business duty
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Stand out as the best version of yourself
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Have better and longer-lasting relationships with clients
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Attract team members who think experimentally, not rigidly
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Impact the world, and your world, in a way that matters
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Get a practical roadmap to doing creativity

Creativity isn’t about art. It’s about problem solving, and curiosity, and persistence. When you recognise you aren’t a boring accountant, but a creative human, it will change the approach you take to marketing and will ultimately change the results you get.

IF THAT SOUNDS LIKE HARD WORK, IT IS:

This book is your guide to apply it in a way which works for you

You’ll discover:

Accountants you are creative page - Karen Reyburn

CREATIVITY DOES
NOT EQUAL ART

CREATIVITY NEEDS
COMMUNITY

WHAT TO DO WHEN
YOU’RE STUCK

THE POWER OF
MARKETING THERAPY

THE PERMISSION TO
RESET AND RESTART

HOW TO JUST KEEP GOING

WHAT IS CREATIVITY, ANYWAY?

HOW TO OWN YOUR IDENTITY AS
A CREATIVE PERSON

APPLYING SERVICE
DESIGN IN YOUR FIRM

CREATIVITY IN
MARKETING CAMPAIGNS

WHY YOU RESIST IT

HOW TO DEAL WITH FAILURE

Read this book to:

  • Understand what creativity is (hint: it’s not art!)
  • Learn about applying service design in your firm
  • Avoid the pitfalls of boring marketing and generic campaigns
  • Appreciate the lessons of failure
  • Know what to do when you’re stuck
  • Get permission to reset and restart
  • Be reminded of the results of persistence
Karen drawing on a tablet outside

Pre-order your copy now!

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ON THE GRAM

Nov 20

Open
Sometimes the simplest, almost “old school” marketing strategies can make a big difference. In today’s masterclass I’ll be taking you through a few real life examples of accountants who have followed up old leads. Sent direct mail. Contacted local companies. And seen success already! I’m a huge believer in the foundational aspects of marketing: but equally, you can build on those foundations by doing the small tasks which have a big impact. DM me or comment “masterclass” and I’ll send you the link for the live session (or the recording afterwards)! #masterclass #marketing #oldschool #followup #sales #leads #justkeepgoing #foundations #marketingagency #strategy

Nov 16

Open
Sometimes the day is wet and wild for hours… and you’re not sure if you want to go out and get soaked but you go out anyway…and you’re so glad you did! #isleofmull #glengorm #walkbythesea #walking #justkeepgoing #saturday #vitaminsea #beautyeverywhere