I’m Karen Reyburn.

Find inspiration and hopeful direction

For your next project, for your business, or for simply being.

My journey to becoming


A love for creativity and an accountant qualification began the journey to me writing The Accountant Marketer. Since 2012 I’ve been building and growing PF, the creative agency working exclusively for and with accountants. This book is the process and mindset I’ve learned works for accountants who serve with heart.

I believe the right way is the long way. We’re all creatives in the middle part of life – not wishing to go back to beginnings or rushing to the end. We deserve a little grace and space to start small and safe, try things, get messy and try again.

Hi, I’m Karen


you are creative too

The book

The Accountant Marketer

The book for accountants who want their marketing to attract only the best clients.

I’ve been helping accountants with their marketing for over twenty years, and the single biggest roadblock to creating and delivering great marketing isn’t knowing the tips and tricks, the tactics, the actions to take which will deliver a great return on investment (ROI). It’s the mindset you hold about yourself, your responsibilities, and your ideal clients which changes everything.

What if you could LOVE marketing?

This book is your progressive plan to make marketing work FOR you as an accountant, and for you to surprisingly discover….

…you don’t hate it.
…maybe you actually quite like it.
…maybe you’re not bad, even pretty good at it.
…maybe even enjoy it.
…and maybe, even come to love it!

When you understand and love marketing as an accountant, when you accept your role as an Accountant Marketer, marketing ceases to be a burden weighing on your shoulders. It becomes your helper.

Take what you need

Shared ideas, interests and curiosities


Welcome, messy creatives!
Find my sketchnotes, photography and a little magic.


Welcome, explorers!
Find the things I’m consuming, current favourites, interesting reads, things I enjoyed.

Karen’s notes

Welcome, thinkers!
Find shared thoughts, questions and curiosities. Discover hope and direction. Leave a little lighter.

Become an

Accountant Marketer

Follow a process that grows you and your firm.
Realise you’re capable of more than you thought.


Follow me


Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum 🙂 I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside 🙂 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon
Oh hey, it’s me. 

And a new updated KLR brand and website! 

For the past six months or so, while I was finishing my book content and the final edits from my side, we have also been working on an updated KLR brand and website, to distinguish from the PF brand and site. 

It’s a tough job, when you’re the business owner and have been for ten years. And the book you’ve written is for the kind of clients your business serves, so it feels like a PF project.

But I’ve also been working for years to figure out (and help others see) that PF is far more than me. I’m the owner and MD, and I’m involved in sales and speaking and writing, and yet our clients primarily work with the team. There are 18 beautiful humans delivering great creative work every day from PF (soon to be 19!) and as I always say to potential clients, you definitely want all of them working on your creative projects. They’re structured and organised and talented - 19x more talented than just me. 

I’ve still got my own skills. And my own identity. It took us weeks to dig into how we represent “Karen L Reyburn” as a personal brand, with an audience of clients and friends and accountants and non-accountants and witches and wizards and family members and creative humans. 

We settled on “Leader, writer, creative, coach”, because those are the areas I love the most and want to lean into more as PF grows. And as I write more books and keep being my own self. 

If you’d like to be on the list to get “Karen’s notes” by email every Saturday, or to be on the waiting list for the book (coming May 2023), the link is in my bio. 

And I’d love for you to head over to my new site (karenlreyburn.com) and let me know what you love or anything you notice and wonder about! 

Stay strong, stay creative, and keep going. 

#karensnotes #staycreative #justkeepgoing