LEADER. WRITER.
COACH. CREATOR.

I’m Karen Reyburn.

Find inspiration and hopeful direction

For your next project, for your business, or for simply being.

My journey to becoming

AN AUTHOR

A love for creativity and an accountant qualification began the journey to me writing The Accountant Marketer. Since 2012 I’ve been building and growing PF, the creative agency working exclusively for and with accountants. This book is the process and mindset I’ve learned works for accountants who serve with heart.

I believe the right way is the long way. We’re all creatives in the middle part of life – not wishing to go back to beginnings or rushing to the end. We deserve a little grace and space to start small and safe, try things, get messy and try again.

Hi, I’m Karen

IT’S GREAT TO MEET YOU

Remember,
you are creative too

The book

The Accountant Marketer

The book for accountants who want their marketing to attract only the best clients.

I’ve been helping accountants with their marketing for over twenty years, and the single biggest roadblock to creating and delivering great marketing isn’t knowing the tips and tricks, the tactics, the actions to take which will deliver a great return on investment (ROI). It’s the mindset you hold about yourself, your responsibilities, and your ideal clients which changes everything.

What if you could LOVE marketing?

This book is your progressive plan to make marketing work FOR you as an accountant, and for you to surprisingly discover….

…you don’t hate it.
…maybe you actually quite like it.
…maybe you’re not bad, even pretty good at it.
…maybe even enjoy it.
…and maybe, even come to love it!

When you understand and love marketing as an accountant, when you accept your role as an Accountant Marketer, marketing ceases to be a burden weighing on your shoulders. It becomes your helper.

Take what you need

Shared ideas, interests and curiosities

Creations

Welcome, messy creatives!
Find my sketchnotes, photography and a little magic.

Inspirations

Welcome, explorers!
Find the things I’m consuming, current favourites, interesting reads, things I enjoyed.

Creative Headspace

Welcome, thinkers!
Find shared thoughts, questions and curiosities. Discover hope and direction. Leave a little lighter.

Become an

Accountant Marketer

Follow a process that grows you and your firm.
Realise you’re capable of more than you thought.

ORDER YOUR COPY OF THE BOOK NOW

Follow me

ON THE GRAM

I’m not actually bummed about the grey weather we’re having. Here’s why.

I went for a walk in the MORNING today, which felt like i’m winning at life. 🏆 

Lately I’ve been fitting in my daily walk at 9 or 10pm after a long day of meetings. I’m super grateful for the way it’s still light so late at night, but a walk-at-end-of-day doesn’t have the same motivational kick as the walk-at-the-start. 🌑 

So that one little thing I did puts me at champion status, and affects my entire mindset for the day. 💪 

There are a lot of contributing factors to this morning’s walk, but the top one was that it was grey, cool, and windy...which is far more motivational to me than bright sunshine. 🌬 

I know, it’s weird.

The rest of britain is like UGH WHAT A SHIT SUMMER and i’m here going um...i really, really love the rain. And clouds. And cool breezes. And grey skies. ☔ 

I’ll join in the conversation and be like yea, yea, it really does suck...but that’s just to start conversation and show British solidarity. Deep down I don’t think it does suck. 👀 

I do like sunshine, but after spending 25 years of my life in Arizona, I don’t love or crave the heat. ☀ 

Anything over about 20 degrees and i start getting a bit antsy...and my limit is “23 with a breeze”. 😎 

If it’s higher than that I’ll literally hide inside, not rush out to sit in a beer garden or at the beach. I really don’t enjoy heat at all. 

So thanks grey skies and wind, you helped a lot today. 💪 

Just me? Everyone else dreaming of 30+ degrees and sunshine?? It’s okay if you are...i just...don’t get it. 🤣 

#justkeepgoing #walkoftheday #goodmorning #wegotthis #onestepatatime #motivation
Cancelling things is a superhero skill.

Not all the time, of course: we want to be trustworthy.

And the sheer stubbornness of being a business owner is good.

I can do it. I will do it. No matter what! I can make. this. work.

A product, an event, a new hire, a business.

So we keep pushing. Show up, send the emails, make the phone call, record the videos. More training for the new hire, more new hires. Make sure we never let anyone down.

Of course, things happen. We get sick, something happens to a family member, or there’s an emergency and we need to shift things around.

But cancelling things can be a superhero skill: when you do it well, knowing why it’s time to cut the cord and communicating it well.

Here’s some of what I consider when I’m trying to decide if it’s time to dig in, or stop & go another direction:

1. Does anyone even know about it?
Sometimes it’s been a big part of your business life and used a lot of brainpower, but no one outwith you and your team know it was meant to happen.

2. What’s the cost of not doing this now?
The full cost, more than financial, including:
- Motivational cost for you, team, clients
- Decreased trust for clients
- Loss of strategic partnership connection

3. Could you replace it with something else?
Another day, an online option, a template instead of custom build? Sometimes a replacement isn’t a cancellation at all. You’re doing it, but in a less costly way.

4. Do I have the energy and appetite to keep going?
I can do it with an automaton approach…but given the other things on my plate, where do I want my energy to go? How much do I have to give? Will it renew energy, or drain it?

I ended up cancelling a small event recently, & whilst I was disappointed, it was the right decision for these reasons.

It can feel embarrassing...but cancelling something can be a superpower, if it’s done well & communicated clearly and honestly. And when it’s more the exception than the rule.

Anything you are considering stopping? What impact might that have?

✨This is from this week’s Creative Headspace note. They go out every Friday - except for the rare occasions I skip a week for my own sanity. 😄 Sign up in bio!💌