you are welcome here

This is for the business owner exploring ideas. The curious accountant asking ‘what if we…?’. People on the path to figuring things out.


My creative beginnings

My story began with a love of creativity and an accountant qualification. Together, they led to the creation and success of PF, the creative agency working exclusively for and with accountants.

My passion is for leading a team of creatives to help accountants realise they too are creative, and for collaboratively working with accountants in their marketing. Everything I learned in twenty years of helping accountants understand and love marketing formed the core content of my book, The Accountant Marketer.

I’m a qualified accountant (a Certified Public Accountant (CPA) in Arizona) and a dual British-American citizen living in Scotland. We are PF serves accountants anywhere on the globe, so I lead a team working from locations all over the world, including South Africa, Argentina, UK, and the USA.

My two personal values, the ones that guide everything I do, are freedom and honesty.
My personal pillars include whisky, coffee, faith, walking, and magic.

Connect with me

Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Seeing this audio everywhere and love it. Good reminder to get…out there. #getoutside #travels #isleofmull #scotland #scottishislands #visitscotland
Join us on @weare_pf ‘s journey to the LA and San Francisco @xero roadshows! We loved the opportunity to meet so many lovely accountants and Xero team members in four different cities…with two more coming this week! 

#xeroroadshow #travels #businessroadtrip

Keep following Karen on her
journey on instagram

The journey so far

You are creative too

Maybe you’re not much for drawing or painting or sketching or even writing. But when you think about problem solving and curiosity, it’s a little easier to believe in your own creativity.

You’re a creative person if you have a curious, open mind. Willing to ask questions and see things differently. It can be a bit of a mess, like a child with crayons just going all over the page and outside the lines and maybe even onto the table. (Or wall.) You try something, and maybe it works – and maybe it doesn’t. But you’re on the path to figuring it all out.

You don’t have to have


Start with a little hope and direction.

Follow me


Well. So. Small update.

Was out hiking on mull and slipped on a rock crossing a burn, and broke my ankle. (I remember hearing an audible “crack” as I went down.)

No signal on phone. Managed to climb down a ravine to get to a more open place and hopefully signal. At that point still convinced it “wasn’t that bad”. Tried to walk along the path and realised yes, it was that bad.

Phoned coast guard, who were utter legends. Sent a boat AND a helicopter. Sun was setting and they didn’t want me sitting in the dark. Oh my word it was cold. Helicoptered out to fort William hospital (nicest people ever), then down to airdrie where I got a cast.

Ankle broken in one place. Doctors pleased (as much as you can be!) it’s a clean break & lining up well. I’ll be down for 4-6 weeks.

I’ve repeated myself a lot over the last few days so here’s the short version to all the questions, with appreciation for the care.

Yes, I’m okay. I’m also utterly exhausted & have hit the “damn, this is going to be a long road” phase. Taking it one day, one hour at a time. 

I’m being looked after. Very kind friends and things being delivered. My amazing sister @secondsunrise2 flying in tomorrow from america to be with me for a few weeks. SO grateful.

What do I need? I’m good on the basics. There have been unexpected costs and more coming so if you want to PayPal monies for deliveries or getting my car & belongings back or all the taxis or whatever, feel free. I’m hardly destitute so only do that if you want to send something useful and aren’t sure what. PayPal username karenlreyburn. Amazon wishlist in bio. Random care packages also happily received!

My car & belongings are up on mull. I have people to help and we are working on timing. But if you’re on mull and want to return a car near Glasgow, let me know 🙂

Shout out to the Coast Guard for being so swift, & that beautiful combination of sympathy and practicality.

Download the @what3words app. Literal lifesaver.

That’s all for now. All the love. Oh - and no, I don’t hold this against mull at all. It’s still my happy place. Things happen & the mull community has been beautiful. Shout out to @treshnish who couldn’t have been kinder. ❤️
Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum 🙂 I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside 🙂 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon