Accountants: you are
creative*
How knowing your own creativity increases
your marketing confidence and results
*You’re creative as a person, not with the numbers!
This book is about helping you know you’re an accountant who is also a creative person: and recognising the power this gives you to stand out as the best of yourself in a world which is beginning to ask the question “real, or not real?”
Accountants:
You are creative
The book for accountants
who want to:
Creativity isn’t about art. It’s about problem solving, and curiosity, and persistence. When you recognise you aren’t a boring accountant, but a creative human, it will change the approach you take to marketing and will ultimately change the results you get.
IF THAT SOUNDS LIKE HARD WORK, IT IS:
This book is your guide to apply it in a way which works for you
You’ll discover:
CREATIVITY DOES
NOT EQUAL ART
CREATIVITY NEEDS
COMMUNITY
WHAT TO DO WHEN
YOU’RE STUCK
THE POWER OF
MARKETING THERAPY
THE PERMISSION TO
RESET AND RESTART
HOW TO JUST KEEP GOING
WHAT IS CREATIVITY, ANYWAY?
HOW TO OWN YOUR IDENTITY AS
A CREATIVE PERSON
APPLYING SERVICE
DESIGN IN YOUR FIRM
CREATIVITY IN
MARKETING CAMPAIGNS
WHY YOU RESIST IT
HOW TO DEAL WITH FAILURE
Read this book to:
- Understand what creativity is (hint: it’s not art!)
- Learn about applying service design in your firm
- Avoid the pitfalls of boring marketing and generic campaigns
- Appreciate the lessons of failure
- Know what to do when you’re stuck
- Get permission to reset and restart
- Be reminded of the results of persistence
Pre-order your copy now!
