Accountants: you are
creative*
How embracing your creativity leads to breakthroughs
in your marketing, business, and life.
*You’re creative as a person, not with the numbers!
As an accountant, discover you are also a creative person: and how to use your inbuilt creativity so your firm stands out in a world which is regularly asking the question “real, or not real?”
Accountants:
You are creative
The book for accountants
who want to:
Creativity isn’t about art. It’s about problem solving, and curiosity, and persistence. When you recognise you aren’t a boring accountant, but a creative human, it will change the approach you take to marketing and will ultimately change the results you get.
IF THAT SOUNDS LIKE HARD WORK, IT IS:
This book is your guide to apply it in a way which works for you
You’ll discover:
CREATIVITY DOES
NOT EQUAL ART
CREATIVITY NEEDS
COMMUNITY
WHAT TO DO WHEN
YOU’RE STUCK
THE POWER OF
MARKETING THERAPY
THE PERMISSION TO
RESET AND RESTART
HOW TO JUST KEEP GOING
WHAT IS CREATIVITY, ANYWAY?
HOW TO OWN YOUR IDENTITY AS
A CREATIVE PERSON
APPLYING SERVICE
DESIGN IN YOUR FIRM
CREATIVITY IN
MARKETING CAMPAIGNS
WHY YOU RESIST IT
HOW TO DEAL WITH FAILURE
Kind words about
ACCOUNTANTS: YOU ARE CREATIVE
From the foreword by Jason Staats…
The book left me convinced creativity doesn’t just have a place at the company retreat between the ropes course and trust falls. In this day and age, it’s an imperative. Not just to position yourself for professional success, but to find your personal path to fulfilment.
This book shows how creativity as a practice brings you closer to your authentic self.
In a world careening towards homogenization, where machine-generated knowledge threatens to overwhelm human insight, all that remains is that which is uniquely you.
Because the one thing nobody’s looking for is another generic accounting firm.
Karen understands accountants (and their clients) inside out…
As an accountant who would never define myself as being creative, I felt like this book was aimed squarely at me. It first helps to remove that mental block and then combines that with practical ways to be more comfortable and authentic in your marketing.
Karen understands accountants (and their clients) inside out and it all comes from a genuine place of wanting to help firm owners build a better and more enjoyable business.
The right way is the long way…
Like the Scottish whisky Karen has brought me each year at our conference, this book proves the right way is the long way. Creativity can’t be rushed—it requires rhythm, consistency, and the courage to keep going when results aren’t immediate. Karen demolishes the myth that accountants aren’t creative.
We express creativity every day through client conversations, system design, and strategic thinking. This book doesn’t teach you to become creative—it shows you how to recognize and leverage what you already are. The most powerful lesson in this book: care more about what you learn than what you get.
Karen shows accountants how to embrace failure and iterate their way to breakthrough—in marketing, in business transformation, and in life.
Creativity isn’t a quirky extra…
This book flips a stereotype on its head. Karen shows accountants that creativity isn’t a quirky extra: It’s actually your competitive edge. Suit up and prepare to see your firm, your clients, and your own potential in a whole new light!”
Creativity is already built into what we do every day…
What I loved most about this book is how directly it dismantles the idea that accountants aren’t creative.
Karen shows, through real stories and examples, that creativity is already built into what we do every day. She pushes us past perfectionism and into what actually creates breakthroughs: showing up, experimenting, failing, and learning just like the “shitty pots” lesson.
The book gives accountants permission to create more, try more, and trust themselves more. It’s practical, honest, and full of the kind of mindset shifts our profession desperately needs. It reminded me that our best work doesn’t come from avoiding mistakes, but from embracing the process that leads to great ideas.
We knew we were doing something different…
Karen’s great gift is helping you build the business you want and letting the world see it.
Ten years ago I saw Karen speak and in that one session she completely changed my mind around marketing our business. We knew we were doing something different but felt we were trapped by the confines of what accounting should ‘look or sound like’.
After working with Karen we built a brand that truly felt like home (we even said sh*t on our website)! This book follows on the steps of The Accountant Marketer, giving some fantastic advice, stories and real actionable steps to show the world your true business.
Karen’s battle cry…
Accountants, You Are Creative isn’t just a title or a statement, it’s Karen’s battle cry. This book is a guide to help accountants be our true selves and not be ashamed.
There are practical exercises that are going to help you run a better firm… and run it in a way that makes you feel good.
ALSO AVAILABLE AS AN
audiobook
Hear Karen narrate her second book with energy, enthusiasm, and understanding of what it’s like to be an accountant and a creative person. Available on your preferred listening platform from June 2026.
Pre-Order Today for FREE Bonuses:
- PDF Preview: Introduction + Chapter 1
Receive intro and chapter one to download as a PDF straight away - Audiobook Preview: Introduction + Chapter 1
Receive the audio file of chapter one to listen to straight away - Creative Exercises Workbook
Start early with the exercises directly from the book with a fillable or printable PDF workbook
Pre-order your copy now!
Pre-Order Paperback
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