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The Accountant Marketer

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How will you implement? Join a session with Karen to talk about how you will apply your learnings once you get your copy of The Accountant Marketer

“Everything I learned in twenty years of helping accountants with marketing has formed the core content of this book!”

– Karen Reyburn, author

THE THINGS HOLDING YOU BACK IN MARKETING AREN’T THE THINGS YOU THINK THEY ARE.

Marketing can be confusing and frustrating when approached with an accounting mindset.

Here’s Karen with a 4 minute video to explain how you can approach your mindset as you await your copy of the book.

Work with clients perfect for you.
Do work you enjoy. Get paid for your worth.

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Step 1

Order the Accountant Marketer paperback from PF or the Ebook from Amazon through the form below.

Step 2

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to workshop dates with Karen

Be the first to read the intro AND first chapter.

Receive your FREE Accountant Marketer workbook

Join an exclusive workshop with the author

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(OR AS WELL!)

“Your writing is ace

I think it’s really good and will be one of the top 5 books that ambitious practice owners must read.”

– James Lizars, Thrive London UK

“I think it’s fantastic.

The topic generally of the book is right up the street where your strengths are, and it’s something accountants will love. “

– Paul Barnes, Owner MAP Accountants, Manchester UK

Karen Kennedy, Kennedy Acocuntancy, Scotland, UK

“Thanks for asking me to read a chapter! I absolutely loved it. The chapter on brand really resonated: it pointed out my old website had no thought or nod towards my brand, and it didn’t tell my story. The website and the real Kennedy Accountancy were two completely different things. It was a really helpful reminder to revisit these, and the logo section was spot on!”

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ON THE GRAM

Instant change can shock or surprise you. 

You don’t know what to do with it, so you can default to fear. Or confusion. Or reverting to the way you did things before. 

One of my coaching clients is working on changing his approach with the business owners he talks to.

“Up til now I’ve been very me and company centric,” he told me. “And it’s time for that to change.” 

It’s always been accounting, bookkeeping, numbers focused. Nothing about motivations or emotions. 

He read the Accountant Marketer and is now working through each of the sections with me so he can apply them to his firm. 

But even slight changes like asking new prospects, “So, what motivated you to start this business?” is an adjustment. 

But we make changes because we want some kind of change to happen. 

This firm owner wants to get more of the kind of clients he loves working with: and that means opening up with prospects. 

Asking deeper questions. Listening. 

This change will have an impact on the firm’s numbers. On their operations. On the conversations they have as a team. 

We talked about sending out emails to existing clients to offer a conversation about strategy and big picture and motivations, but after testing it with a few clients, he got no takers. 

They’re not used to this. It’s too big, too dramatic. 

So instead he will adjust gradually, in stages. 

In the next client meet, ask one small question. 

How were things in the business this week? Anything which is particularly tough for you right now? 

Something to start that level of conversation going. 

They may not answer it. They may not feel comfortable with that: and that’s okay. But the very tiny changes will be easier to accept than something dramatic. 

Instead of going 0 to 100, can you stage it? 

20-80…

then 50-50…

then 80-20…

…and then when you’re ready, 100-0. 

#theaccountantmarketer #change #stages #justkeepgoing #onestepatatime #progress 

➡️This is from my “creative headspace” notes which go out every Friday. These remind you to change your perspective. Pause. Look around. Breathe. To be on the list, follow the link in bio.💪✨
100 consecutive days of video: DONE!!! 

I’ve stuck to my challenge. I haven’t missed a single day. And now I get to start the reflections. 

I’ve made a real effort not to over-reflect early: but to focus on getting the challenge done. Then I can look back and see what I’ve learned, how it’s impacted me and my business, and what I’ll take from it for future videos. 

Here are just a few of my initial learnings: 

1. Plan the video. The earlier in the day I shoot it or consider what it will be, the easier and smoother everything goes 

2. Capture little bits of video throughout the day (or days) to be used with a theme later. One second, ten second, one minute videos came in really handy when I did a compilation video - of walking, or water, or travels, or working. 

3. Being “on” every day - being present on social media and not missing a single day for 100 days - is bloody hard. I am really looking forward to being able to not open instagram if I don’t want to. And I’ll look forward to falling asleep at 11pm without the gasp of “did I do my video today???” 

4. I’m really grateful. For all I’ve learned and seen and heard and experienced and shared: and for how it will impact my future videos. 

Thank you for being with me on the journey. ❤️

#100dayvideochallenge #100days #justkeepgoing #doneanddusted #finish #challengecompleted #nailedit #video #progress #learnings #businessowner 

Day 100/100 Video Challenge
There’s something about water I find so soothing and invigorating at the same time. 

#100dayvideochallenge #100days #water #sea #isleofmull #refreshing

Day 99/100 Video Challenge