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RECEIVE WEEKLY EMAILS AND A MONTHLY NEWSLETTER

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RECEIVE WEEKLY EMAILS AND A MONTHLY NEWSLETTER

• Karen’s thoughts on leadership, creativity, and rest for accountants go out every Friday morning by email.

• Once a month you’ll get a summary of what Karen is reading, listening to, visiting, noticing, and more!

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ON THE GRAM

Apr 24

Open
Another view from inside the Johnnie Walker experience: this is where you will pause to think all things branding. Yours, your firm’s…and the difference between them. In this room are alllll the different kinds of “labels” of JW whisky…red label, blue label, black label…and one of the workers explained he had “proper” names for all the whiskies, like Special Old Highland Whisky and Extra Special Old Highland Whisky. But since no one could remember which was which, they just pointed and said “the one with the black label” or the red label or whatever colour. 
There’s SO much to learn here - about the “Striding Man” which is recognised as one of the world’s first brand logos - about connecting your brand to what people want and understand - and most importantly, for those coming to this workshop, considering who you are. How all of this applies to who you are today and what decisions you’ll make about your own personal brand, and how that connects to your business brand (or where it doesn’t). And what your Next Big Thing is. If you haven’t booked your place on this workshop yet, DM me for all the details. I’d love to see you there if it’s a fit for you - or have a chat about whether it is right for you just now. Day 53/100 Video Challenge #100dayvideochallenge #100days #personalbranding #brand #businessbranding #accountingfirm #firmowner #accountant #edinburgh #jwprincesstreet #brandingworkshop

Apr 23

Open
If you stood on the rooftop, what would your view of your firm - and your role in it - look like? I’m running a personal brand workshop at the Johnnie walker experience in Edinburgh in June, and this rooftop view is a good symbol for what you’ll get when you come. See the bigger picture: and your role in it (and above it). What’s your message, beyond that of your firm? Who are your people, beyond your firm’s audience? And what is your “personal brand”, beyond the brand for your business? We cover all this and more on 26 June! DM me for all the details and a free copy of the “personal v business brand” guide. Day 52/100 Video Challenge #100dayvideochallenge #100days #personalbranding #businessbranding #brand #creativeagency #accountants #marketing #businessworkshop #edinburgh #edinburghevents #johnniewalker #jwprincesstreet #brandworkshop

Apr 22

Open
After all….life is for livin’. And that’s not only at the weekends. Happy Monday! Day 51/100 Video Challenge #100dayvideochallenge #100days #Life #living #wisewords #happymonday #yougotthis #motivation #mondaymotivation

Apr 21

Open
Take a little trip with me into Edinburgh! Onto the tram….wander the cobbled streets…into Scran for brunch…down Victoria street and into the shops…past the castle…pop into the Johnnie Walker experience to see the room we’ll be using for our June event…nip up to the rooftop bar of course (rude not to)…and back on the tram and home! Such a lovely city to wander and explore. Have you been? Day 50/100 Video Challenge #100dayvideochallenge #100days #edinburgh #city #cobbledstreets #scotland #edinburghcastle #travelscotland #scran #victoriastreet #harrypotter #butterbeer #johnniewalker #jwprincesstreet #happysunday #wandering #visitscotland #edinburghtrams