Creatives-in-progress
you are welcome here
This is for the business owner exploring ideas. The curious accountant asking ‘what if we…?’. People on the path to figuring things out.
ABOUT KAREN
My creative beginnings
My story began with a love of creativity and an accountant qualification. Together, they led to the creation and success of PF, the creative agency working exclusively for and with accountants.
My passion is for leading a team of creatives to help accountants realise they too are creative, and for collaboratively working with accountants in their marketing. Everything I learned in twenty years of helping accountants understand and love marketing formed the core content of my book, The Accountant Marketer.
I’m a qualified accountant (a Certified Public Accountant (CPA) in Arizona) and a dual British-American citizen living in Scotland. We are PF serves accountants anywhere on the globe, so I lead a team working from locations all over the world, including South Africa, Argentina, Hungary, UK, and the USA.
My two personal values, the ones that guide everything I do, are freedom and honesty.
My personal pillars include whisky, coffee, faith, walking, and magic.
Connect with me
Sometimes the simplest, almost “old school” marketing strategies can make a big difference.
In today’s masterclass I’ll be taking you through a few real life examples of accountants who have followed up old leads. Sent direct mail. Contacted local companies. And seen success already!
I’m a huge believer in the foundational aspects of marketing: but equally, you can build on those foundations by doing the small tasks which have a big impact.
DM me or comment “masterclass” and I’ll send you the link for the live session (or the recording afterwards)!
#masterclass #marketing #oldschool #followup #sales #leads #justkeepgoing #foundations #marketingagency #strategy
Nov 20
Sometimes the day is wet and wild for hours… and you’re not sure if you want to go out and get soaked but you go out anyway…and you’re so glad you did!
#isleofmull #glengorm #walkbythesea #walking #justkeepgoing #saturday #vitaminsea #beautyeverywhere
Nov 16
Ferries, planes, trains, tube, automobiles, and loads of walking! This is my journey from the island all the way to Greenville SC for the @thrivealcpas deeper weekend event!
(With some stops along the way to break the journey of course.)
Got to enjoy beautiful cities, rising and setting sun, helpful people, only one significant delay, and me and my bags arriving safely in sunny Greenville! ☀️🇺🇸
For all of you also on your way: see you soon!
#accountants #businessevent #sunshine #roadtrip #london #bath #glasgow #scotland #england #usa #greenville #deeperweekend #southcarolina
Oct 23
Keep following Karen on her
journey on instagram
The journey so far
You are creative too
Maybe you’re not much for drawing or painting or sketching or even writing. But when you think about problem solving and curiosity, it’s a little easier to believe in your own creativity.
You’re a creative person if you have a curious, open mind. Willing to ask questions and see things differently. It can be a bit of a mess, like a child with crayons just going all over the page and outside the lines and maybe even onto the table. (Or wall.) You try something, and maybe it works – and maybe it doesn’t. But you’re on the path to figuring it all out.
