The Accountant Marketer

“Everything I learned in twenty years of helping accountants with marketing has formed the core content of this book!”

– Karen Reyburn, author

EVERY ACCOUNTANT WHO READS THIS WILL LEARN & TAKE AWAY SOMETHING UNIQUE TO YOU!

This book will help you see things from another perspective: ideally, from the perspective of the clients you LOVE to work with.

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Work with clients perfect for you.
Do work you enjoy. Get paid for your worth.

Karen Kennedy, Kennedy Acocuntancy, Scotland, UK

“Thanks for asking me to read a chapter! I absolutely loved it. The chapter on brand really resonated: it pointed out my old website had no thought or nod towards my brand, and it didn’t tell my story. The website and the real Kennedy Accountancy were two completely different things. It was a really helpful reminder to revisit these, and the logo section was spot on!”

“Your writing is ace

I think it’s really good and will be one of the top 5 books that ambitious practice owners must read.”

– James Lizars, Thrive London UK

Order now the accountant marketer

“I think it’s fantastic.

The topic generally of the book is right up the street where your strengths are, and it’s something accountants will love. “

– Paul Barnes, Owner MAP Accountants, Manchester UK

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ON THE GRAM

This week I took a trip down to Manchester for some strategy and finance meets with my own accountants. 

I captured a lot of video footage, none of it including the hours of meets, deep discussions, laughter, curious considerations, suggestions, advice, and support I got from the good people at @wearemap_ . But when you’re in the depth of those deep convos you don’t really remember to whip out the time lapse video (and tbf it would simply show a lot of talking!). 

MAP have been my accountants for over seven years and I continue to be daily grateful for their experience - and the way they ask good questions and suggest ways to think about situations but always respect that the decision and business are mine. 

Now I’m on my way back to Edinburgh and then home! Happy weekend all 🙏🏻❤️✨

(Ps the goofy faces are me attempting to record my video of the day yesterday! Ha!)

Day 55/100 Video Challenge 

#100dayvideochallenge #100days #accountants #businessadvice #advisors #financialmanagement #strategy #creativeagency
Still plugging away, day after day on this 100 day video challenge . 

I’m waiting until I’ve completed it to start gathering all the learnings…but I can tell you now that doing something every day for 54 days so far is definitely beginning to give me glimmers of progress. 

I continue to be curious about how I’ll sum it up when I’m done, but I can already see the impact of doing something small, every day, showing up, and seeing what happens.

What would you love to get even marginally better at? 

(Ps first time I’ve been BLEEPED on insta captions! Haha! Enjoy!!)

Day 54/100 Video Challenge 

#100dayvideochallenge #100days #video #justkeepgoing #makeyourshittypots #quantityfirst #oneatatime #persistence #progress #motivation
Another view from inside the Johnnie Walker experience: this is where you will pause to think all things branding. Yours, your firm’s…and the difference between them. 

In this room are alllll the different kinds of “labels” of JW whisky…red label, blue label, black label…and one of the workers explained he had “proper” names for all the whiskies, like Special Old Highland Whisky and Extra Special Old Highland Whisky. But since no one could remember which was which, they just pointed and said “the one with the black label” or the red label or whatever colour.

There’s SO much to learn here - about the “Striding Man” which is recognised as one of the world’s first brand logos - about connecting your brand to what people want and understand - and most importantly, for those coming to this workshop, considering who you are. How all of this applies to who you are today and what decisions you’ll make about your own personal brand, and how that connects to your business brand (or where it doesn’t). 

And what your Next Big Thing is. 

If you haven’t booked your place on this workshop yet, DM me for all the details. I’d love to see you there if it’s a fit for you - or have a chat about whether it is right for you just now. 

Day 53/100 Video Challenge 

#100dayvideochallenge #100days #personalbranding #brand #businessbranding #accountingfirm #firmowner #accountant #edinburgh #jwprincesstreet #brandingworkshop
If you stood on the rooftop, what would your view of your firm - and your role in it - look like? 

I’m running a personal brand workshop at the Johnnie walker experience  in Edinburgh in June, and this rooftop view is a good symbol for what you’ll get when you come. 

See the bigger picture: and your role in it (and above it). What’s your message, beyond that of your firm? Who are your people, beyond your firm’s audience? And what is your “personal brand”, beyond the brand for your business? 

We cover all this and more on 26 June! DM me for all the details and a free copy of the “personal v business brand” guide. 

Day 52/100 Video Challenge 

#100dayvideochallenge #100days #personalbranding #businessbranding #brand #creativeagency #accountants #marketing #businessworkshop #edinburgh #edinburghevents #johnniewalker #jwprincesstreet #brandworkshop