The Accountant

Marketer

Explore and enjoy marketing in a structured way. Learn how to bring only the best clients to your accounting firm.

“I am an accountant, not a marketer,” you say.

What if… you’re not only a marketer, but actually quite a good one? One who needs a little direction and training, but who has all the skills within yourself to be good at marketing?

The Accountant

Marketer

the book for accountants who know they’re much more than:

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Following rules
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Putting numbers in columns
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Ticking boxes
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Telling people what they can’t do, what’s not allowed

You’re proud of the business you’re leading. You’re curious about how you can help your clients better and share the culture you’re building. What you need are the marketing skills to help you communicate your true value. So you can appeal to ONLY the clients you absolutely want, and show future employees your firm is the place they want to work.

Learn the 12 steps OF

content marketing for accountants

Discover what marketing to do and in what order so you use your time and money in the best way:

audience

issues

cornerstone

brand

design

website

email

follow-up

blogging

video

social

campaigns

Read The Accountant Marketer to:

  • Understand what content marketing is and how it contributes to your business and personal goals
  • Learn the 12 steps of content marketing that works for accountants
  • Refocus your time, energy and money on ONLY the clients you really want to work with
  • Feel confident you can do marketing in a structured and enjoyable way and give your team direction too
  • Become more excited, motivated and willing to try new things in your business and life as a whole
  • Explore your own creativity, even if you feel like you aren’t a creative person

Kind words about
THE ACCOUNTANT MARKETER

Your writing is ace

“Your writing is ace. I think it’s really good and will be one of the top 5 books that ambitious practice owners must read.”

I absolutely loved it

“Thanks for asking me to read a chapter! I absolutely loved it. The chapter on brand really resonated: it pointed out my old website had no thought or nod towards my brand, and it didn’t tell my story. The website and the real Kennedy Accountancy were two completely different things. It was a really helpful reminder to revisit these, and the logo section was spot on!”

Really engaging to read

“I found it really engaging to read, and lots of it resonated with me as well. In reading the chapter on websites, I found myself saying ‘ooh I’ll need to change this and that on our website’. It’s encouraged me to write more on my book as well!”

It’s something accountants will love

“I think it’s fantastic. The topic generally of the book is right up the street where your strengths are, and it’s something accountants will love. Issues in particular is an area i feel very passionate about as the owner of an accounting firm, and i like the fact it’s early in the book. I really like the use of stories – you talk about meeting the guy in the bar and the VAT issue, and it gets to the heart of a non sexy specific issue. People can find it quite stressful to find their purpose and mission statements and can try to be really lofty, and here there’s an element about getting back to the specifics – and what might be seen as boring – things your clients need help with.”

THE ACCOUNTANT MARKETER IS ALSO AVAILABLE AS AN

audiobook

Dive into the book with our audiobook edition and enjoy 13 hours of narration by the author’s own voice. Available anytime, anywhere!

The Accountant Marketer Audiobook

Follow me

ON THE GRAM

I’m not actually bummed about the grey weather we’re having. Here’s why.

I went for a walk in the MORNING today, which felt like i’m winning at life. 🏆 

Lately I’ve been fitting in my daily walk at 9 or 10pm after a long day of meetings. I’m super grateful for the way it’s still light so late at night, but a walk-at-end-of-day doesn’t have the same motivational kick as the walk-at-the-start. 🌑 

So that one little thing I did puts me at champion status, and affects my entire mindset for the day. 💪 

There are a lot of contributing factors to this morning’s walk, but the top one was that it was grey, cool, and windy...which is far more motivational to me than bright sunshine. 🌬 

I know, it’s weird.

The rest of britain is like UGH WHAT A SHIT SUMMER and i’m here going um...i really, really love the rain. And clouds. And cool breezes. And grey skies. ☔ 

I’ll join in the conversation and be like yea, yea, it really does suck...but that’s just to start conversation and show British solidarity. Deep down I don’t think it does suck. 👀 

I do like sunshine, but after spending 25 years of my life in Arizona, I don’t love or crave the heat. ☀ 

Anything over about 20 degrees and i start getting a bit antsy...and my limit is “23 with a breeze”. 😎 

If it’s higher than that I’ll literally hide inside, not rush out to sit in a beer garden or at the beach. I really don’t enjoy heat at all. 

So thanks grey skies and wind, you helped a lot today. 💪 

Just me? Everyone else dreaming of 30+ degrees and sunshine?? It’s okay if you are...i just...don’t get it. 🤣 

#justkeepgoing #walkoftheday #goodmorning #wegotthis #onestepatatime #motivation
Cancelling things is a superhero skill.

Not all the time, of course: we want to be trustworthy.

And the sheer stubbornness of being a business owner is good.

I can do it. I will do it. No matter what! I can make. this. work.

A product, an event, a new hire, a business.

So we keep pushing. Show up, send the emails, make the phone call, record the videos. More training for the new hire, more new hires. Make sure we never let anyone down.

Of course, things happen. We get sick, something happens to a family member, or there’s an emergency and we need to shift things around.

But cancelling things can be a superhero skill: when you do it well, knowing why it’s time to cut the cord and communicating it well.

Here’s some of what I consider when I’m trying to decide if it’s time to dig in, or stop & go another direction:

1. Does anyone even know about it?
Sometimes it’s been a big part of your business life and used a lot of brainpower, but no one outwith you and your team know it was meant to happen.

2. What’s the cost of not doing this now?
The full cost, more than financial, including:
- Motivational cost for you, team, clients
- Decreased trust for clients
- Loss of strategic partnership connection

3. Could you replace it with something else?
Another day, an online option, a template instead of custom build? Sometimes a replacement isn’t a cancellation at all. You’re doing it, but in a less costly way.

4. Do I have the energy and appetite to keep going?
I can do it with an automaton approach…but given the other things on my plate, where do I want my energy to go? How much do I have to give? Will it renew energy, or drain it?

I ended up cancelling a small event recently, & whilst I was disappointed, it was the right decision for these reasons.

It can feel embarrassing...but cancelling something can be a superpower, if it’s done well & communicated clearly and honestly. And when it’s more the exception than the rule.

Anything you are considering stopping? What impact might that have?

✨This is from this week’s Creative Headspace note. They go out every Friday - except for the rare occasions I skip a week for my own sanity. 😄 Sign up in bio!💌