The Accountant


Explore and enjoy marketing in a structured way. Learn how to bring only the best clients to your accounting firm.

“I am an accountant, not a marketer,” you say.

What if… you’re not only a marketer, but actually quite a good one? One who needs a little direction and training, but who has all the skills within yourself to be good at marketing?

The Accountant


the book for accountants who know they’re much more than:

Following rules
Putting numbers in columns
Ticking boxes
Telling people what they can’t do, what’s not allowed

You’re proud of the business you’re leading. You’re curious about how you can help your clients better and share the culture you’re building. What you need are the marketing skills to help you communicate your true value. So you can appeal to ONLY the clients you absolutely want, and show future employees your firm is the place they want to work.

Learn the 12 steps OF

content marketing for accountants

Discover what marketing to do and in what order so you use your time and money in the best way:













Read The Accountant Marketer to:

  • Understand what content marketing is and how it contributes to your business and personal goals
  • Learn the 12 steps of content marketing that works for accountants
  • Refocus your time, energy and money on ONLY the clients you really want to work with
  • Feel confident you can do marketing in a structured and enjoyable way and give your team direction too
  • Become more excited, motivated and willing to try new things in your business and life as a whole
  • Explore your own creativity, even if you feel like you aren’t a creative person

Kind words about

Your writing is ace

“Your writing is ace. I think it’s really good and will be one of the top 5 books that ambitious practice owners must read.”

I absolutely loved it

“Thanks for asking me to read a chapter! I absolutely loved it. The chapter on brand really resonated: it pointed out my old website had no thought or nod towards my brand, and it didn’t tell my story. The website and the real Kennedy Accountancy were two completely different things. It was a really helpful reminder to revisit these, and the logo section was spot on!”

Really engaging to read

“I found it really engaging to read, and lots of it resonated with me as well. In reading the chapter on websites, I found myself saying ‘ooh I’ll need to change this and that on our website’. It’s encouraged me to write more on my book as well!”

It’s something accountants will love

“I think it’s fantastic. The topic generally of the book is right up the street where your strengths are, and it’s something accountants will love. Issues in particular is an area i feel very passionate about as the owner of an accounting firm, and i like the fact it’s early in the book. I really like the use of stories – you talk about meeting the guy in the bar and the VAT issue, and it gets to the heart of a non sexy specific issue. People can find it quite stressful to find their purpose and mission statements and can try to be really lofty, and here there’s an element about getting back to the specifics – and what might be seen as boring – things your clients need help with.”


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It is here. 

#autumn #fallingleaves #hikingboots #beautyineveryseason #seasonchange #september
Wild swimming time! 

I’ve been through Glencoe many a time but never stopped for a wild swim yet and today was the day! Bright sunshine (and getting super warm on even a short walk across the hills), so a dip in the cool highland water was exactly what we needed. 

We found a little mini canyon where no one else happened to be so we had it all to ourselves! Always love that - some of the “highland hot spots” can get so crowded especially on a sunny day. 

I’ll be going here again and hiking a bit further on a new trail we explored! 💪👏🏴󠁧󠁢󠁳󠁣󠁴󠁿✨

(Ps no I didn’t get my full mile of lap swimming in today tho 😆😆 it was tough to put my whole head underwater for more than a second or two even on a blazingly warm day!!)

#wildswimming #glencoe #highlands #scotland #sunshine #roadtrip