The Accountant

Marketer

Explore and enjoy marketing in a structured way. Learn how to bring only the best clients to your accounting firm.

“I am an accountant, not a marketer,” you say.

What if… you’re not only a marketer, but actually quite a good one? One who needs a little direction and training, but who has all the skills within yourself to be good at marketing?

The Accountant

Marketer

the book for accountants who know they’re much more than:

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Following rules
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Putting numbers in columns
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Ticking boxes
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Telling people what they can’t do, what’s not allowed

You’re proud of the business you’re leading. You’re curious about how you can help your clients better and share the culture you’re building. What you need are the marketing skills to help you communicate your true value. So you can appeal to ONLY the clients you absolutely want, and show future employees your firm is the place they want to work.

Learn the 12 steps OF

content marketing for accountants

Discover what marketing to do and in what order so you use your time and money in the best way:

audience

issues

cornerstone

brand

design

website

email

follow-up

blogging

video

social

campaigns

Read The Accountant Marketer to:

  • Understand what content marketing is and how it contributes to your business and personal goals
  • Learn the 12 steps of content marketing that works for accountants
  • Refocus your time, energy and money on ONLY the clients you really want to work with
  • Feel confident you can do marketing in a structured and enjoyable way and give your team direction too
  • Become more excited, motivated and willing to try new things in your business and life as a whole
  • Explore your own creativity, even if you feel like you aren’t a creative person

Kind words about
THE ACCOUNTANT MARKETER

Your writing is ace

“Your writing is ace. I think it’s really good and will be one of the top 5 books that ambitious practice owners must read.”

I absolutely loved it

“Thanks for asking me to read a chapter! I absolutely loved it. The chapter on brand really resonated: it pointed out my old website had no thought or nod towards my brand, and it didn’t tell my story. The website and the real Kennedy Accountancy were two completely different things. It was a really helpful reminder to revisit these, and the logo section was spot on!”

Really engaging to read

“I found it really engaging to read, and lots of it resonated with me as well. In reading the chapter on websites, I found myself saying ‘ooh I’ll need to change this and that on our website’. It’s encouraged me to write more on my book as well!”

It’s something accountants will love

“I think it’s fantastic. The topic generally of the book is right up the street where your strengths are, and it’s something accountants will love. Issues in particular is an area i feel very passionate about as the owner of an accounting firm, and i like the fact it’s early in the book. I really like the use of stories – you talk about meeting the guy in the bar and the VAT issue, and it gets to the heart of a non sexy specific issue. People can find it quite stressful to find their purpose and mission statements and can try to be really lofty, and here there’s an element about getting back to the specifics – and what might be seen as boring – things your clients need help with.”

THE ACCOUNTANT MARKETER IS ALSO AVAILABLE AS AN

audiobook

Dive into the book with our audiobook edition and enjoy 13 hours of narration by the author’s own voice. Available anytime, anywhere!

The Accountant Marketer Audiobook

Follow me

ON THE GRAM

They call it addiction for a reason. 

And turns out Netflix (or similar) bingeable series (anything with repeating episodes) are absolutely a gateway drug for me. 

To lots of unhealthy behaviours and decisions. 

Eating more than I need of the kind of food that isn’t best for my body. Staying up later than my body needs or even wants to. Avoiding hard conversations in my head (processing hard stuff). And meaning I’m less present in person where I want to be. 

I don’t really want to do this, in some ways: it sort of sucks cos bingeable shows are a comfort things. And they’re literally CRAFTED on purpose to make me keep pressing next, keep pressing next, forever.  Netflix doesn’t care if I’m healthy; they only care if they’re making money, and the more screen time I log the happier their not-so-little accounts are. 

But Netflix doesn’t have to live my life: I do. 

So I pick me. 

I feel all motivated and inspired today but I am 200% confident this will fade at some point soon. Possibly in about an hour when I’d usually open up the screen.

So that’s why I’m sharing it. Because good and hard things shared like this means people know, and will ask, and so I don’t get to hide behind telling only myself. 

Because I know myself: and I guarantee that although today was super productive and I went swimming and made good choices, I’m going to need to say no over and over and over in order to keep making those good choices. 

Here’s to what this will do for me a year from now! Because I’ve done it already with takeaway (that was last year), and now that’s just the way I live life. 

Happy Monday to you. And to me! 

#justkeepgoing #100dayvideochallenge #video #onestepatatime #healthyhabits #healthyme #choosethegood
BLOOPERS! Please enjoy this small compilation (trust me there’s loads more) of times when I, apparently, am not able to speak. 

Or think. 

Or remember my own name. 

Anyone else? 😆😆

#bloopers #blooperreel #100dayvideochallenge #100daysofpractice #video #accountants #justkeepgoing
Being blue doesn’t have to be a low thing

Sometimes all the blues lift me right up. 

Blues of mountains and hills and water and sky. 

Happy Saturday 

#ontheferry #isleofmull #flowingwater #scotland #travelscotland #islands
If you’re tempted to beat yourself up for not doing the thing you meant to (like choosing sleep instead of a swim, like I did this morning), here’s three wise words to help you put it in perspective: 

“Both are good.”

Going for a swim is good. Sleeping is good. 

I don’t have to beat myself up for choosing one good. 

Day 13/100 Video Challenge 

#100dayvideochallenge #justkeepgoing #onestepatatime #atomichabits