LEADER. WRITER.
COACH. CREATOR.

I’m Karen Reyburn.

Find inspiration and hopeful direction

For your next project, for your business, or for simply being.

My journey to becoming

AN AUTHOR

A love for creativity and an accountant qualification began the journey to me writing The Accountant Marketer. Since 2012 I’ve been building and growing PF, the creative agency working exclusively for and with accountants. This book is the process and mindset I’ve learned works for accountants who serve with heart.

I believe the right way is the long way. We’re all creatives in the middle part of life – not wishing to go back to beginnings or rushing to the end. We deserve a little grace and space to start small and safe, try things, get messy and try again.

More about Karen

Hi, I’m Karen

IT’S GREAT TO MEET YOU

Remember,
you are creative too

The book

The Accountant Marketer

The book for accountants who want their marketing to attract only the best clients.

I’ve been helping accountants with their marketing for over twenty years, and the single biggest roadblock to creating and delivering great marketing isn’t knowing the tips and tricks, the tactics, the actions to take which will deliver a great return on investment (ROI). It’s the mindset you hold about yourself, your responsibilities, and your ideal clients which changes everything.

What if you could LOVE marketing?

This book is your progressive plan to make marketing work FOR you as an accountant, and for you to surprisingly discover….

…you don’t hate it.
…maybe you actually quite like it.
…maybe you’re not bad, even pretty good at it.
…maybe even enjoy it.
…and maybe, even come to love it!

When you understand and love marketing as an accountant, when you accept your role as an Accountant Marketer, marketing ceases to be a burden weighing on your shoulders. It becomes your helper.

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Take what you need

Shared ideas, interests and curiosities

Creations

Welcome, messy creatives!
Find my sketchnotes, photography and a little magic.

Visit my creations

Inspirations

Welcome, explorers!
Find the things I’m consuming, current favourites, interesting reads, things I enjoyed.

Creative Headspace

Welcome, thinkers!
Find shared thoughts, questions and curiosities. Discover hope and direction. Leave a little lighter.

Read Creative Headspace

Become an

Accountant Marketer

Follow a process that grows you and your firm.
Realise you’re capable of more than you thought.

ORDER YOUR COPY OF THE BOOK NOW

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ON THE GRAM

Mar 31

Open
Last week I had a deadline to get the full title and subtitle of my second book to the publishers. No problem, I thought. I have so many ideas! 💡 I knew the core title, and had a long list of potential subtitles. Whittle them down, create a shortlist, choose one. Easy peasy. Definitely wasn’t. Writing many words and pages is one thing. Editing them into a full book, more challenging. Summarising into a ten-word subtitle? Most challenging of all. How do I get across what it took me an entire book to say? got a draft interim cover of my new book, and started playing with the possible subtitles. I got it down from about 80 to a total of 23 potential subtitles. Some were good, some rubbish. But which one is best? Which would resonate most with my audience? I got there in the end - I have a subtitle you’ll see soon. Here’s a few pointers if you, too, need to whittle down an important message: Create the whole list, no matter how long it is. Weed out the ones that don’t sound right straight away Get a way to visualise it. (A draft of the website page, a draft email to show you the subject line, a draft cover of the book.) Enter the options and see how they look Take a break Look again at your visuals. Cut out the ones which obviously don’t fit. Repeat this process a few times Get a shortlist of 3 Send those to five or ten of your absolute favourite clients. The people you want to reach with this messaging. (You’re not doing this to reach everyone. There’s a type of person you want to reach, and their opinions matter most.) If everyone agrees, you’ve got your wording. If there’s still a split, you just…choose. Marketing isn’t a science. You can gather analytics and do A/B split testing and double check, but often the biggest impact will surprise you, so you may as well just pick something. Or you’ll be there forever. How about you? What short-messaging is proving quite challenging to choose? —— ✨ This is from my weekly Creative Headspace email. To get on the list, sign up in the link in comments. 💪

Mar 30

Open
Travels from the island to the big smoke! Verrrrrry smooth journey this time so I even made it for a lovely pre DAS dinner on Sunday night. See all of you DAS attendees very soon!
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