Books - Karen L Reyburn

creative accountant marketers in progress

The books that will help you do
marketing, creatively

Maybe you’re not much for sketching or painting. But creativity goes deeper, to the qualities of problem solving and curiosity. When you think of those, it’s a little easier to believe in your own creativity.

Start with a little hope and direction.

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THE ACCOUNTANT MARKETER

Explore and enjoy marketing in a structured way. Learn how to bring only the best clients to your accounting firm through:

Understanding what content marketing is and how it contributes to both your business and personal goals.

Learning the 12 steps of content marketing that works specifically for accountants.

Refocusing your time, energy, and money on ONLY the clients you really want to work with.

Feeling confident you can manage marketing in a structured and enjoyable way and provide direction to your team.

Becoming more excited, motivated, and willing to try new things in your business and life.

Exploring your own creativity, even if you don’t think you’re a creative person.

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ACCOUNTANTS: YOU ARE CREATIVE

How knowing your own creativity increases your marketing confidence and results.

You’ll discover:

What is creativity, anyway? (It doesn’t equal art)

How to own your identity as a creative person

Applying service design in your firm

How to deal with failure

The power of marketing therapy

Permission to reset and restart

How to just keep going

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REST: HOW FOCUSING ON
LESS GETS YOU MORE

Learn the skill of slowing down, leading to creativity and connection.

Read this to discover:

What rest is not (recuperation, or laziness, or a reward)

How every human rests differently

Its impact on your mindset (and thus your business & life)

Finding the hurry-rest balance

How to become someone who has space & time to listen

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The author

I’m a qualified accountant (a Certified Public Accountant (CPA) in Arizona) and a dual British-American citizen living in Scotland.

My story began with a love of creativity and an accountant qualification. Together, they led to the creation and success of PF, the creative agency working exclusively for and with accountants.

Everything I learned in twenty years of helping accountants understand and love marketing formed the core content of my books.

Learn more about Karen