Choosing a name – for your firm, for a new product, for a book – is tough. It feels like such a big deal. If it’s your business name, you know you’re going to be seeing this logo everywhere – on websites, on the wall in your office, on letterhead or business cards. It will
Tag Archives: branding
15
Mar
Mar
“Think of your brand like a bouncer”, I said on LinkedIn this week. Its job is to protect and help you from letting in those you don’t want in your club. And to protect the club (your business) from being so confusing that no one knows what you stand for, so they dither and eventually
