This week, I discovered there is a service that allows you to rent Lego, build it, and send it back. (I found this because someone on Threads was saying “lego sets are so expensive, and once you build them where do you even keep them?” and someone replied to tell them about this rental company.)
Category Archives: Karens Notes
19
Sep
Sep
Just about every podcast I’ve been a guest on starts with my story. How did I end up running a marketing agency exclusively for accountants? How do those two qualities – accounting and creativity – come together, and how do they work now? It’s my origin story. It’s the one everyone cares about: not just
Karens Notes, Book Reviews, Books
Unreasonable Hospitality: What Will Guidara’s Book Teaches About Delighting Clients
26
Aug
Aug
As you may have seen on LinkedIn this week, I’ve started a book club for one. Or two, or three, if any of you want to join. I pick a book I’ve been meaning to read, place it on my dining room table, and read a small portion of it each day when I have
08
Aug
Aug
This week, I was in Edinburgh with one of our team and had the opportunity to go to a networking event. It was focused on marketing. It would have been a good opportunity to meet other marketers. They even had an open mic night for practicing your latest pitch or idea. And I decided not
01
Aug
Aug
Three years ago, my first book The Accountant Marketer was published alongside a live book launch in London. We booked out a beautiful library venue, invited clients from all over the world, and celebrated “in style”. This included straws with my face on them, edible cocktail toppers of the book’s cover, speeches, custom drinks, and
25
Jul
Jul
I used to think Atomic Habits had changed my life. I pretty much said that in this review I wrote in 2023. Then I discovered the If Books Could Kill podcast, listened to their take on it, and realised how it addressed those niggling feelings I had about some of its advice – and why
18
Jul
Jul
Choosing a name – for your firm, for a new product, for a book – is tough. It feels like such a big deal. If it’s your business name, you know you’re going to be seeing this logo everywhere – on websites, on the wall in your office, on letterhead or business cards. It will
30
May
May
I moved to an island because I wanted to embed quiet, and slowness, and space into my life. I’ve been thinking lately how incredibly important this is in the face of the absolute and utter RUSH of AI. I won’t spend much time on the caveats – I use AI, my team use it, new
24
Apr
Apr
“In the end, stories are about one person saying to another: This is the way it feels to me. Can you understand what I’m saying? Does it feel this way to you?” ― Kazuo Ishiguro This photo is me in 2011. Just started a new marketing agency to help accountants. Fresh from working directly for
04
Apr
Apr
When it comes to seeing a result from your marketing, you know that keeping going is the way. Sticking with your email newsletter, your weekly YouTube or TikTok videos, your LinkedIn posts and comments…it has an impact over time. But it’s hard to tell sometimes if you’re speaking or writing or sharing into the void. Is
