“Think of your brand like a bouncer”, I said on LinkedIn this week. Its job is to protect and help you from letting in those you don’t want in your club. And to protect the club (your business) from being so confusing that no one knows what you stand for, so they dither and eventually
Tag Archives: systems
Karen’s Marketing Tips, Just keep going, Recommendations, Karens Notes
Cancelling things is a superhero skill
12
Jul
Jul
As business owners, we’re interested in trustworthiness. We want to be known as someone – and a company – who can be trusted; and we want to work with those who are the same. We’re also (and I speak absolutely for myself here) stubborn to a point. We can do it. We will do it.
Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going, Sales
It doesn’t matter why the prospect didn’t come back to you
28
Jun
Jun
If the prospect doesn’t come back to you, the answer is not “Oh well, they weren’t that interested anyway.” The answer is “I need to keep following up until I get an answer”. There are endless reasons a prospect might not come back to you. Here are just a few. They wanted a sense of
