Author Archives: Karen Reyburn

SQUIRREL! The business owner’s distraction by the new shiny thing

KLR note squirrel! 18-03-23

You’ve done it again. You’re in the middle of a project, and you’re focused and making it happen, when suddenly…. SQUIRREL! Like Dug in the film “Up”, your head swivels round, distracted, ready to dash off in the direction of a squirrel. A new, better project. Something more exciting, newer. None of this tired old

The breakthroughs don’t always come when you think they will

brick wall sketch with hole and blue sky visible

Okay I’m going to use my broken ankle as an example, again. Because it turns out this has become one of the most significant healing situations I’ve ever had to go through, so the analogies just keep coming. And part of how I process things is to relate them to what they mean and how

On book writing: it’s not for me, and it’s an identity crisis for me

book writing
Oh hey. Nice to see you again! A while back, I took a breather from writing these "Karen's Notes" so I could focus my writing energies on finishing the content for my book, The Accountant Marketer. I meant to be intentional about it, explain what was happening, set some time frames. Maybe I'd take three

Good marketing, like good whisky, takes time

The making of Scottish whisky has long fascinated me. The simplicity of the ingredients, the patience required at every stage of the process, the hundreds of years of doing something the same way. Nothing churned out, nothing rushed. Good things take time. Conceptually, it makes sense. Better done right than done rushed. Invest well at