Three years ago, my first book The Accountant Marketer was published alongside a live book launch in London. We booked out a beautiful library venue, invited clients from all over the world, and celebrated “in style”. This included straws with my face on them, edible cocktail toppers of the book’s cover, speeches, custom drinks, and
Author Archives: Karen Reyburn
25
Jul
Jul
I used to think Atomic Habits had changed my life. I pretty much said that in this review I wrote in 2023. Then I discovered the If Books Could Kill podcast, listened to their take on it, and realised how it addressed those niggling feelings I had about some of its advice – and why
18
Jul
Jul
Choosing a name – for your firm, for a new product, for a book – is tough. It feels like such a big deal. If it’s your business name, you know you’re going to be seeing this logo everywhere – on websites, on the wall in your office, on letterhead or business cards. It will
30
May
May
I moved to an island because I wanted to embed quiet, and slowness, and space into my life. I’ve been thinking lately how incredibly important this is in the face of the absolute and utter RUSH of AI. I won’t spend much time on the caveats – I use AI, my team use it, new
24
Apr
Apr
“In the end, stories are about one person saying to another: This is the way it feels to me. Can you understand what I’m saying? Does it feel this way to you?” ― Kazuo Ishiguro This photo is me in 2011. Just started a new marketing agency to help accountants. Fresh from working directly for
04
Apr
Apr
When it comes to seeing a result from your marketing, you know that keeping going is the way. Sticking with your email newsletter, your weekly YouTube or TikTok videos, your LinkedIn posts and comments…it has an impact over time. But it’s hard to tell sometimes if you’re speaking or writing or sharing into the void. Is
04
Apr
Apr
On Friday afternoon, I wrapped up my afternoon meetings, replied to the outstanding items from team members, and drove about twenty minutes to the sea and the wood fired sauna we have here on the island. It’s a Friday night rhythm for me. And the ONLY way this works is if I block it out.Â
28
Mar
Mar
“We’re going to walk together, really slowly. Because when you go slow, you see more. When you go fast, you miss things.” Recently I went on a Biofluorescent Walk here on the Isle of Mull. Never been on one before…didn’t even really know what it was. But the announcement about it and the images looked
21
Feb
Feb
Well my friends…I’ve chosen a book cover for my second book. And I’m not gonna lie: it definitely wasn’t the one I wanted to choose, at first.  I liked the other version – more creative, I felt. More fun and clever and the kind of design I like. But after getting feedback from over 270
14
Feb
Feb
Creating (or updating) systems for your business feels really positive, like you’re properly scaling at last. After all, that’s what they tell you, isn’t it? Don’t just do the work; build the systems. Train the team to use the systems and you have a scalable business which runs like a well oiled machine whether you’re
