There’s more happening while we wait than waiting

I read this sentence today and needed to pause to think about it for a little while.

“There is more happening while we wait than just waiting.” 

The author was talking about how frustrating it is to wait. How weary we get, how cranky and frustrated and wishing it would be over – so we can get to where we’re going, “go back to normal”, start something new, end something old…

…but the waiting has so much in it.

It reminded me of a section of the Dr Seuss book, “Oh, the places you’ll go!”. And there’s a whole section in there about how waiting kicks in when you’re just getting going:

“You’ll pass the whole gang and you’ll soon take the lead. Wherever you fly, you’ll be best of the best. Wherever you go, you will top all the rest.
Except when you don’t.
Because, sometimes, you won’t.
I’m sorry to say so but, sadly, it’s true…You will come to a place where the streets are not marked. Some windows are lighted. But mostly they’re darked.
A place you could sprain both your elbow and chin! Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win? And IF you go in, should you turn left or right…or right-and-three-quarters? Or, maybe, not quite? Or go around back and sneak in from behind?
You can get so confused that you’ll start in to race down long wiggled roads at a break-necking pace and grind on for miles cross weirdish wild space…
..headed, I fear, toward a most useless place.
The Waiting Place.
For people just waiting.
Waiting for a train to go or a bus to come, or a plane to go or the mail to come, or the rain to go or the phone to ring, or the snow to snow or the waiting around for a Yes or No or waiting for their hair to grow.
Everyone is just waiting. 
Waiting for the fish to bite or waiting for the wind to fly a kite or waiting around for Friday night or waiting, perhaps, for their Uncle Jake or a pot to boil, or a Better Break or a string of pearls, or a pair of pants or a wig with curls, or Another Chance.
Everyone is just waiting.”

I’ve felt a lot of heaviness this week – so many people I know personally who are grieving the loss of a father, a child, a brother, a family member, a friend… so many losses, so much death. And part of grief is waiting. Waiting for the pain to pass or the hope to come or the questions to be answered or the peace to return.

And it helps me, a little, and I hope it helps you and others to remember that waiting FOR something is not the whole story. The waiting is the story, too. 

There’s growth. And figuring things out. And grief. And figuring yourself out. And listening. And working through all the emotions.

There’s love. And people you care about. And remembering to take the pictures because you’ll be glad later you did. And maybe even some laughter.

There’s quiet. Maybe we don’t like it much, and we wish the noise back, but it’s a healing quiet. And rest, and sleep, and thinking.

There’s work. Figuring out what is going well and what isn’t. What systems need created or people need hired or emails sent (or not). There’s gratefulness for work helping you to get your mind off the waiting, and there’s realising it’s become a distraction because you don’t want to think or feel too much so at least work is always there.

I’m so used to the concept of productivity that the waiting work feels useless.

But it’s not.

It’s getting me to what I didn’t even know I was waiting for.

Follow me

ON THE GRAM

Still plugging away, day after day on this 100 day video challenge . 

I’m waiting until I’ve completed it to start gathering all the learnings…but I can tell you now that doing something every day for 54 days so far is definitely beginning to give me glimmers of progress. 

I continue to be curious about how I’ll sum it up when I’m done, but I can already see the impact of doing something small, every day, showing up, and seeing what happens.

What would you love to get even marginally better at? 

(Ps first time I’ve been BLEEPED on insta captions! Haha! Enjoy!!)

Day 54/100 Video Challenge 

#100dayvideochallenge #100days #video #justkeepgoing #makeyourshittypots #quantityfirst #oneatatime #persistence #progress #motivation
Another view from inside the Johnnie Walker experience: this is where you will pause to think all things branding. Yours, your firm’s…and the difference between them. 

In this room are alllll the different kinds of “labels” of JW whisky…red label, blue label, black label…and one of the workers explained he had “proper” names for all the whiskies, like Special Old Highland Whisky and Extra Special Old Highland Whisky. But since no one could remember which was which, they just pointed and said “the one with the black label” or the red label or whatever colour.

There’s SO much to learn here - about the “Striding Man” which is recognised as one of the world’s first brand logos - about connecting your brand to what people want and understand - and most importantly, for those coming to this workshop, considering who you are. How all of this applies to who you are today and what decisions you’ll make about your own personal brand, and how that connects to your business brand (or where it doesn’t). 

And what your Next Big Thing is. 

If you haven’t booked your place on this workshop yet, DM me for all the details. I’d love to see you there if it’s a fit for you - or have a chat about whether it is right for you just now. 

Day 53/100 Video Challenge 

#100dayvideochallenge #100days #personalbranding #brand #businessbranding #accountingfirm #firmowner #accountant #edinburgh #jwprincesstreet #brandingworkshop
If you stood on the rooftop, what would your view of your firm - and your role in it - look like? 

I’m running a personal brand workshop at the Johnnie walker experience  in Edinburgh in June, and this rooftop view is a good symbol for what you’ll get when you come. 

See the bigger picture: and your role in it (and above it). What’s your message, beyond that of your firm? Who are your people, beyond your firm’s audience? And what is your “personal brand”, beyond the brand for your business? 

We cover all this and more on 26 June! DM me for all the details and a free copy of the “personal v business brand” guide. 

Day 52/100 Video Challenge 

#100dayvideochallenge #100days #personalbranding #businessbranding #brand #creativeagency #accountants #marketing #businessworkshop #edinburgh #edinburghevents #johnniewalker #jwprincesstreet #brandworkshop
After all….life is for livin’. And that’s not only at the weekends. 

Happy Monday! 

Day 51/100 Video Challenge 

#100dayvideochallenge #100days #Life #living #wisewords #happymonday #yougotthis #motivation #mondaymotivation