The 1-minute and 5-minute social media tactic

The 1-minute and 5-minute social media tactic

The 1-minute and 5-minute social media tactic

You don’t have time for social media.

You’re already swamped with emails, client meetings, team issues, events, new apps to check out, and on, and on.

Fitting in more marketing time to look at social media – to learn it, figure out how all the different platforms work, know what works best and what doesn’t….that just feels exhausting.

Great news.

You’ve actually got the time already.

It’s just that instead of grabbing that time and using it in small ways, you’re letting that time slide. You’re losing it instead of grabbing a hold of it and making it do what you want.

Every single day, you have little 1-minute and 5-minute slots that appear when you weren’t expecting them. A client is a few minutes late. Google maps said it would take 15 minutes and it only took 10. An email you thought would take forever to write was actually quite quick.

The key is to use these 1-minute and 5-minute slots better.

Accountants are constantly telling themselves, “If I had a spare day for marketing I could do this”, or, “I keep blocking out a half day every week but it gets filled with other things”.

The reason you can’t do anything with a day is that it’s too much time.

You’re overwhelmed, confused, not sure where to start…so you default to what you know. Replying to an email, listening to a voicemail, ringing a client, talking to a team member, making a cup of coffee. Something you don’t have to think about.

You’re avoiding social media because you don’t know where to start and you want to get it right.

The beauty of the 1-minute and 5-minute slots is that you don’t have to get it “right”.

You simply have to do it.

Do something.

And do it in the 1-minute and 5-minute slots ONLY. (At least to start.)

With either the 1-minute or 5-minute slot, open a social media app, scan the feed, and….do something. I’ve included a short list below, but there may be more you think of.

(This applies to ANY social media app – ideally you’ll pick one you haven’t been using very much, but in a way it doesn’t matter. It might even help to use a different one every time.)

Using the 1-minute slot:

  • Like a post
  • Retweet or share someone else’s post
  • Make a super fast comment on a post
  • Snap a photo and share it to your story (Facebook/Insta)
  • Capture an under-1-minute video and share it to your story
  • Watch an under-1-minute video from someone else, and like or quickly comment
  • Connect with someone on LinkedIn – check names/email addresses from your inbox and search for the person. If you’re not connected, click connect and make sure to add a personalised note.

If you don’t know how to do any of these things, use your 5-minute slots to figure it out.

Using the 5-minute slot:

  • Make a longer comment on someone’s post or article
  • Add a personal comment when retweeting or sharing someone else’s content
  • Create a post about something you dealt with today (a victory, a question, a problem)
  • Find/download images onto your phone that you can use alongside posts you’ll make in the future, so you have those ready
  • Record an under-5-minute video on something that came up today (a victory, a question, a problem). Remember, lengths for video you upload directly to social are:
    • Twitter – 2 minutes or less
    • Instagram – 1 minute or less
    • IGTV (instagram live, saved as video) – 10 minutes or less
    • Facebook – 45 minutes or less (but keep it short)
  • Start typing thoughts for a blog or LinkedIn article in the notes on your phone. Write as much as you can in 5 minutes and then stop. Pick it up the next slot. You’ll be done before you know it.
  • Watch an under-5-minute video and comment on it
  • Pick someone on LinkedIn you meant to catch up with. Drop them a quick private message that is personal and relates to what they’re doing – ie “Hey I saw you were at this event last week – how did that go?”. The less generic the better.
  • Connect with someone on LinkedIn and then follow the “People you may know” suggestions, and connect with some more. ALWAYS add a personalised note.

See? Easy peasy. You’ve achieved so much, and in so little time.

I send these tips and sketchnotes out every Saturday! Sign up to get them here.

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Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum :) I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside :) 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon
Oh hey, it’s me. 

And a new updated KLR brand and website! 

For the past six months or so, while I was finishing my book content and the final edits from my side, we have also been working on an updated KLR brand and website, to distinguish from the PF brand and site. 

It’s a tough job, when you’re the business owner and have been for ten years. And the book you’ve written is for the kind of clients your business serves, so it feels like a PF project.

But I’ve also been working for years to figure out (and help others see) that PF is far more than me. I’m the owner and MD, and I’m involved in sales and speaking and writing, and yet our clients primarily work with the team. There are 18 beautiful humans delivering great creative work every day from PF (soon to be 19!) and as I always say to potential clients, you definitely want all of them working on your creative projects. They’re structured and organised and talented - 19x more talented than just me. 

I’ve still got my own skills. And my own identity. It took us weeks to dig into how we represent “Karen L Reyburn” as a personal brand, with an audience of clients and friends and accountants and non-accountants and witches and wizards and family members and creative humans. 

We settled on “Leader, writer, creative, coach”, because those are the areas I love the most and want to lean into more as PF grows. And as I write more books and keep being my own self. 

If you’d like to be on the list to get “Karen’s notes” by email every Saturday, or to be on the waiting list for the book (coming May 2023), the link is in my bio. 

And I’d love for you to head over to my new site ( and let me know what you love or anything you notice and wonder about! 

Stay strong, stay creative, and keep going. 

#karensnotes #staycreative #justkeepgoing