The 1-minute and 5-minute social media tactic

The 1-minute and 5-minute social media tactic

The 1-minute and 5-minute social media tactic

You don’t have time for social media.

You’re already swamped with emails, client meetings, team issues, events, new apps to check out, and on, and on.

Fitting in more marketing time to look at social media – to learn it, figure out how all the different platforms work, know what works best and what doesn’t….that just feels exhausting.

Great news.

You’ve actually got the time already.

It’s just that instead of grabbing that time and using it in small ways, you’re letting that time slide. You’re losing it instead of grabbing a hold of it and making it do what you want.

Every single day, you have little 1-minute and 5-minute slots that appear when you weren’t expecting them. A client is a few minutes late. Google maps said it would take 15 minutes and it only took 10. An email you thought would take forever to write was actually quite quick.

The key is to use these 1-minute and 5-minute slots better.

Accountants are constantly telling themselves, “If I had a spare day for marketing I could do this”, or, “I keep blocking out a half day every week but it gets filled with other things”.

The reason you can’t do anything with a day is that it’s too much time.

You’re overwhelmed, confused, not sure where to start…so you default to what you know. Replying to an email, listening to a voicemail, ringing a client, talking to a team member, making a cup of coffee. Something you don’t have to think about.

You’re avoiding social media because you don’t know where to start and you want to get it right.

The beauty of the 1-minute and 5-minute slots is that you don’t have to get it “right”.

You simply have to do it.

Do something.

And do it in the 1-minute and 5-minute slots ONLY. (At least to start.)

With either the 1-minute or 5-minute slot, open a social media app, scan the feed, and….do something. I’ve included a short list below, but there may be more you think of.

(This applies to ANY social media app – ideally you’ll pick one you haven’t been using very much, but in a way it doesn’t matter. It might even help to use a different one every time.)

Using the 1-minute slot:

  • Like a post
  • Retweet or share someone else’s post
  • Make a super fast comment on a post
  • Snap a photo and share it to your story (Facebook/Insta)
  • Capture an under-1-minute video and share it to your story
  • Watch an under-1-minute video from someone else, and like or quickly comment
  • Connect with someone on LinkedIn – check names/email addresses from your inbox and search for the person. If you’re not connected, click connect and make sure to add a personalised note.

If you don’t know how to do any of these things, use your 5-minute slots to figure it out.

Using the 5-minute slot:

  • Make a longer comment on someone’s post or article
  • Add a personal comment when retweeting or sharing someone else’s content
  • Create a post about something you dealt with today (a victory, a question, a problem)
  • Find/download images onto your phone that you can use alongside posts you’ll make in the future, so you have those ready
  • Record an under-5-minute video on something that came up today (a victory, a question, a problem). Remember, lengths for video you upload directly to social are:
    • Twitter – 2 minutes or less
    • Instagram – 1 minute or less
    • IGTV (instagram live, saved as video) – 10 minutes or less
    • Facebook – 45 minutes or less (but keep it short)
  • Start typing thoughts for a blog or LinkedIn article in the notes on your phone. Write as much as you can in 5 minutes and then stop. Pick it up the next slot. You’ll be done before you know it.
  • Watch an under-5-minute video and comment on it
  • Pick someone on LinkedIn you meant to catch up with. Drop them a quick private message that is personal and relates to what they’re doing – ie “Hey I saw you were at this event last week – how did that go?”. The less generic the better.
  • Connect with someone on LinkedIn and then follow the “People you may know” suggestions, and connect with some more. ALWAYS add a personalised note.

See? Easy peasy. You’ve achieved so much, and in so little time.

I send these tips and sketchnotes out every Saturday! Sign up to get them here.

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Popped into a fave local coffee shop in York this week and this was the mug they gave me. ❤️✨

Wasn’t feeling so superwomanny when I got it - this week was very full, plus period cramps and multiple migraines and my ankle being wonky and more travel than I’ve done in a while. I had intended to get coffee but the cramps were so bad I had to go for mint tea and just sit until they faded enough for me to walk again. 

At the same time, I also had an amazing time during this week with the @weare_pf Board meeting in person for the first time. Getting to know each other better as humans and sharing ideas and making plans and most of all appreciating that the weight of all the business decisions doesn’t rest solely on my shoulders. 

This is just one of your reminders that being a superwoman looks different at different times, and whether you’re striding along strongly or sitting weakly with mint tea, your superwoman status still applies. 

#justkeepgoing #superwoman #muglife #wegotthis #onedayatatime
Every single time I go sailing past this lighthouse on the mull-to-Oban ferry I think “this time I’ll just watch it and not take any pictures” 

And then something wild happens like A SAILBOAT GOES BY and of course I have to capture that, surely I haven’t taken that photo before (spoiler: I have), and then I have about seventeen lighthouse photos to add to my collection of seven thousand lighthouse photos from the last twenty years. 

But, I figure, what’s the harm anyway. It’s my photos and my memories and it brings me joy. I love the lighthouse as a visual of my journey from the mainland to the island (or a reminder I’ll be back soon). 

So, see you soon lighthouse. Thanks for standing there. 

#lismorelighthouse #eileanmusdile #lighthouse #lighthousesofinstagram #oban #ferry #calmac #isleofmull #sailaway #sailboat #scotland #travelscotland
I read. A lot. My list of “books to read” has over 100 titles listed, and every time I mention a book I’ve appreciated, I get another recommendation of a new one and the list gets longer. 

One of the books recommended to me years ago was “The Buddha in Me the Buddha in You”. She mentioned it had some helpful principles about how we navigate life - and whether you’re a buddhist or not, there are principles you can learn from and apply in life.

I wrote it down, forgot about it, and moved on with life. Read lots of other books.

And then when I broke my ankle, and was sitting and resting a LOT, with loads of time for reading, I went back to my list and started reconsidering some of the titles on it.

When I looked up “The Buddha in Me the Buddha in You”, the subtitle was “A Handbook for Happiness”, and that struck me.

Dealing with an injury is difficult. Sad. Wearying. It can be hard to find happiness and every day feels about the same. (Very Groundhog Day.)

So I bought the book, and put it by my bed. I started getting into a pattern of reading a chapter every morning with my coffee.

I thought I’d share some of the principles I appreciated and which are already helping me as I continue to navigate my life right now: 

[the full post on these is too long for an Insta post so click the link in bio or story if u want to read more!]

Thank the spoon - a spoon stirs up the mud in what had appeared to be clear water. Same with life: hard things stir up what you haven’t dealt with yet. So you thank them. “Thank you, spoon”

The Fundamental darkness (FD) - the “Survival Obsessed Self” who responds in a way based on survival but not growth

There’s a gift in the struggle - He describes it visually as “the lotus flower in the muddy pond”. You can focus on the mud, or on the flower, but they’re both there.

Nam - myo - ho - renge - kyo : The happiness soundtrack - I pulled out the core concepts of each of these words as they applied to me, and they are: 

Bloom in the struggle
Flow of life

#karensnotes #buddhainmebuddhainyou #books #reading #happysaturday 

[full note link in bio!]
The snow is swirling the wind is howling IT’S FROZEN OUT THERE 
#snowing #happyspringeveryone #inlikealion