The 1-minute and 5-minute social media tactic

The 1-minute and 5-minute social media tactic

The 1-minute and 5-minute social media tactic

You don’t have time for social media.

You’re already swamped with emails, client meetings, team issues, events, new apps to check out, and on, and on.

Fitting in more marketing time to look at social media – to learn it, figure out how all the different platforms work, know what works best and what doesn’t….that just feels exhausting.

Great news.

You’ve actually got the time already.

It’s just that instead of grabbing that time and using it in small ways, you’re letting that time slide. You’re losing it instead of grabbing a hold of it and making it do what you want.

Every single day, you have little 1-minute and 5-minute slots that appear when you weren’t expecting them. A client is a few minutes late. Google maps said it would take 15 minutes and it only took 10. An email you thought would take forever to write was actually quite quick.

The key is to use these 1-minute and 5-minute slots better.

Accountants are constantly telling themselves, “If I had a spare day for marketing I could do this”, or, “I keep blocking out a half day every week but it gets filled with other things”.

The reason you can’t do anything with a day is that it’s too much time.

You’re overwhelmed, confused, not sure where to start…so you default to what you know. Replying to an email, listening to a voicemail, ringing a client, talking to a team member, making a cup of coffee. Something you don’t have to think about.

You’re avoiding social media because you don’t know where to start and you want to get it right.

The beauty of the 1-minute and 5-minute slots is that you don’t have to get it “right”.

You simply have to do it.

Do something.

And do it in the 1-minute and 5-minute slots ONLY. (At least to start.)

With either the 1-minute or 5-minute slot, open a social media app, scan the feed, and….do something. I’ve included a short list below, but there may be more you think of.

(This applies to ANY social media app – ideally you’ll pick one you haven’t been using very much, but in a way it doesn’t matter. It might even help to use a different one every time.)

Using the 1-minute slot:

  • Like a post
  • Retweet or share someone else’s post
  • Make a super fast comment on a post
  • Snap a photo and share it to your story (Facebook/Insta)
  • Capture an under-1-minute video and share it to your story
  • Watch an under-1-minute video from someone else, and like or quickly comment
  • Connect with someone on LinkedIn – check names/email addresses from your inbox and search for the person. If you’re not connected, click connect and make sure to add a personalised note.

If you don’t know how to do any of these things, use your 5-minute slots to figure it out.

Using the 5-minute slot:

  • Make a longer comment on someone’s post or article
  • Add a personal comment when retweeting or sharing someone else’s content
  • Create a post about something you dealt with today (a victory, a question, a problem)
  • Find/download images onto your phone that you can use alongside posts you’ll make in the future, so you have those ready
  • Record an under-5-minute video on something that came up today (a victory, a question, a problem). Remember, lengths for video you upload directly to social are:
    • Twitter – 2 minutes or less
    • Instagram – 1 minute or less
    • IGTV (instagram live, saved as video) – 10 minutes or less
    • Facebook – 45 minutes or less (but keep it short)
  • Start typing thoughts for a blog or LinkedIn article in the notes on your phone. Write as much as you can in 5 minutes and then stop. Pick it up the next slot. You’ll be done before you know it.
  • Watch an under-5-minute video and comment on it
  • Pick someone on LinkedIn you meant to catch up with. Drop them a quick private message that is personal and relates to what they’re doing – ie “Hey I saw you were at this event last week – how did that go?”. The less generic the better.
  • Connect with someone on LinkedIn and then follow the “People you may know” suggestions, and connect with some more. ALWAYS add a personalised note.

See? Easy peasy. You’ve achieved so much, and in so little time.

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What will you do when you’ve arrived?

One of the things business owners tend to focus on is getting the business to run without you.

Systems, team, leadership, pricing… you work so hard on each of these and it often takes longer than you expect.

Maybe you have a vague idea of what you’d do with all that free time once it appears, but I’d guess just as many of you aren’t 100% sure what that will look like.

Every day is so full you don’t have to time to pause. “I’ll spend more time with my family”, you tell yourself. More holidays, more of whatever fills you up.

It might be cooking or DIY or reading, but equally it might be writing a book. Coaching. Speaking. A second or third business of a new kind. 

Which means NOW is the time to start thinking about it.

That can feel overwhelming, if things aren’t “sorted” yet. You still have team issues, or the systems and tech are taking longer than expected to deliver results. You’ve lost some clients, or are struggling to get new ones.

The fact is, all those things may be indicators you’re closer than you realise.

These issues will get sorted – and the moment they do, you could hit a point where you have that spare time. You have a little more energy, or money, or space and freedom. For whatever. 

Now what?

What’s that “whatever”?

That’s when you start looking at your personal brand.

It’s different from your business brand. Instead of being focused on an audience, buying a service; instead of being something which summarises an entire business including clients and team, now you have the opportunity to consider what summarises YOU.

What you care about. The message you’d get out to the world if you could. The kind of people who think the way you do.

If this is even a *glimmer* of a thought in your mind, I’d love to hear from you. I’m working on a live workshop event in the UK, and I want to make sure we cover what would be the most helpful for you, right now.

Before everything is “sorted”.

*Full post in bio: sign up for my new email and monthly newsletter, Creative Headspace. Starts 1 March!*