Accountants are creative too (no, not the illegal kind)

Accountants are creative too (no, not the illegal kind)

Accountants are creative too (no, not the illegal kind)

I’ve been thinking for a long time about the creativity of accountants (the good kind). 

In the past, i would say most accountants wouldn’t consider themselves creative. That word is for artists, photographers, writers, graphic designers. People who do creative-y things. 

But where does that impression come from? Why is it we think some people are creative, and some aren’t? 

I love the quote attributed to Picasso: 

“Every child is an artist. The problem is how to remain an artist once we grow up.”

(It’s not completely clear whether he said it or not, but it looks like he held to the spirit of the quote, if not the letter.)

Every human being is creative, and has creativity within them: and that includes accountants. 

But for accountants, the creative spirit does get quashed a bit – with laws and checklists and penalties and double entry systems, right numbers and wrong numbers. The “getting it right” approach (which is absolutely correct for an accountant doing good work for their clients) lets you down a bit when it comes to marketing, and creativity, and curiosity. 

Because in marketing, there’s no right answer. There are good guidelines, and other people (or firms’) experiences, and suggestions, and best practice….but what works for one accounting firm might not work for you. What works for one person might not work for you. 

So you have to get creative. Try things. Explore. Be curious. 

And you can. 

The more I work with accountants, the more I discover that when they accept their (and their team’s) creativity as a fact, their marketing is better. It appeals to the right kind of clients, and instead of finding marketing to be difficult or even scary, they get excited and enthusiastic. 

Because this issue is so important (and can have such a massive impact on your firm’s marketing, and on your own enthusiasm for it), I’ve decided to run two events on this topic within the UK

(If you’re not in the UK, feel free to fly over here. Or request we come to your city in the States!!) 

I don’t usually use these Notes to promote events, but these are free, and I believe they have the power to change your life, your firm, and the loyalty of your team members. They’ll love your firm better because of what you learn here.

The events are for accountants only (or those who serve them), because that’s our target market and that’s who we know best. 

Join us in Edinburgh or Manchester (or both!). I was going to say “if you’re nearby”, but we already have accountants from way down south booking on these events, booking hotels and trains, and making a real effort to come. We’re capping it at 100 so book now or forever hold your peace! Ha! 

Here’s all the info.

 

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ON THE GRAM

I’m not actually bummed about the grey weather we’re having. Here’s why.

I went for a walk in the MORNING today, which felt like i’m winning at life. 🏆 

Lately I’ve been fitting in my daily walk at 9 or 10pm after a long day of meetings. I’m super grateful for the way it’s still light so late at night, but a walk-at-end-of-day doesn’t have the same motivational kick as the walk-at-the-start. 🌑 

So that one little thing I did puts me at champion status, and affects my entire mindset for the day. 💪 

There are a lot of contributing factors to this morning’s walk, but the top one was that it was grey, cool, and windy...which is far more motivational to me than bright sunshine. 🌬 

I know, it’s weird.

The rest of britain is like UGH WHAT A SHIT SUMMER and i’m here going um...i really, really love the rain. And clouds. And cool breezes. And grey skies. ☔ 

I’ll join in the conversation and be like yea, yea, it really does suck...but that’s just to start conversation and show British solidarity. Deep down I don’t think it does suck. 👀 

I do like sunshine, but after spending 25 years of my life in Arizona, I don’t love or crave the heat. ☀ 

Anything over about 20 degrees and i start getting a bit antsy...and my limit is “23 with a breeze”. 😎 

If it’s higher than that I’ll literally hide inside, not rush out to sit in a beer garden or at the beach. I really don’t enjoy heat at all. 

So thanks grey skies and wind, you helped a lot today. 💪 

Just me? Everyone else dreaming of 30+ degrees and sunshine?? It’s okay if you are...i just...don’t get it. 🤣 

#justkeepgoing #walkoftheday #goodmorning #wegotthis #onestepatatime #motivation
Cancelling things is a superhero skill.

Not all the time, of course: we want to be trustworthy.

And the sheer stubbornness of being a business owner is good.

I can do it. I will do it. No matter what! I can make. this. work.

A product, an event, a new hire, a business.

So we keep pushing. Show up, send the emails, make the phone call, record the videos. More training for the new hire, more new hires. Make sure we never let anyone down.

Of course, things happen. We get sick, something happens to a family member, or there’s an emergency and we need to shift things around.

But cancelling things can be a superhero skill: when you do it well, knowing why it’s time to cut the cord and communicating it well.

Here’s some of what I consider when I’m trying to decide if it’s time to dig in, or stop & go another direction:

1. Does anyone even know about it?
Sometimes it’s been a big part of your business life and used a lot of brainpower, but no one outwith you and your team know it was meant to happen.

2. What’s the cost of not doing this now?
The full cost, more than financial, including:
- Motivational cost for you, team, clients
- Decreased trust for clients
- Loss of strategic partnership connection

3. Could you replace it with something else?
Another day, an online option, a template instead of custom build? Sometimes a replacement isn’t a cancellation at all. You’re doing it, but in a less costly way.

4. Do I have the energy and appetite to keep going?
I can do it with an automaton approach…but given the other things on my plate, where do I want my energy to go? How much do I have to give? Will it renew energy, or drain it?

I ended up cancelling a small event recently, & whilst I was disappointed, it was the right decision for these reasons.

It can feel embarrassing...but cancelling something can be a superpower, if it’s done well & communicated clearly and honestly. And when it’s more the exception than the rule.

Anything you are considering stopping? What impact might that have?

✨This is from this week’s Creative Headspace note. They go out every Friday - except for the rare occasions I skip a week for my own sanity. 😄 Sign up in bio!💌