Accountants are creative too (no, not the illegal kind)

Accountants are creative too (no, not the illegal kind)

Accountants are creative too (no, not the illegal kind)

I’ve been thinking for a long time about the creativity of accountants (the good kind). 

In the past, i would say most accountants wouldn’t consider themselves creative. That word is for artists, photographers, writers, graphic designers. People who do creative-y things. 

But where does that impression come from? Why is it we think some people are creative, and some aren’t? 

I love the quote attributed to Picasso: 

“Every child is an artist. The problem is how to remain an artist once we grow up.”

(It’s not completely clear whether he said it or not, but it looks like he held to the spirit of the quote, if not the letter.)

Every human being is creative, and has creativity within them: and that includes accountants. 

But for accountants, the creative spirit does get quashed a bit – with laws and checklists and penalties and double entry systems, right numbers and wrong numbers. The “getting it right” approach (which is absolutely correct for an accountant doing good work for their clients) lets you down a bit when it comes to marketing, and creativity, and curiosity. 

Because in marketing, there’s no right answer. There are good guidelines, and other people (or firms’) experiences, and suggestions, and best practice….but what works for one accounting firm might not work for you. What works for one person might not work for you. 

So you have to get creative. Try things. Explore. Be curious. 

And you can. 

The more I work with accountants, the more I discover that when they accept their (and their team’s) creativity as a fact, their marketing is better. It appeals to the right kind of clients, and instead of finding marketing to be difficult or even scary, they get excited and enthusiastic. 

Because this issue is so important (and can have such a massive impact on your firm’s marketing, and on your own enthusiasm for it), I’ve decided to run two events on this topic within the UK

(If you’re not in the UK, feel free to fly over here. Or request we come to your city in the States!!) 

I don’t usually use these Notes to promote events, but these are free, and I believe they have the power to change your life, your firm, and the loyalty of your team members. They’ll love your firm better because of what you learn here.

The events are for accountants only (or those who serve them), because that’s our target market and that’s who we know best. 

Join us in Edinburgh or Manchester (or both!). I was going to say “if you’re nearby”, but we already have accountants from way down south booking on these events, booking hotels and trains, and making a real effort to come. We’re capping it at 100 so book now or forever hold your peace! Ha! 

Here’s all the info.

 

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ON THE GRAM

Well. So. Small update.

Was out hiking on mull and slipped on a rock crossing a burn, and broke my ankle. (I remember hearing an audible “crack” as I went down.)

No signal on phone. Managed to climb down a ravine to get to a more open place and hopefully signal. At that point still convinced it “wasn’t that bad”. Tried to walk along the path and realised yes, it was that bad.

Phoned coast guard, who were utter legends. Sent a boat AND a helicopter. Sun was setting and they didn’t want me sitting in the dark. Oh my word it was cold. Helicoptered out to fort William hospital (nicest people ever), then down to airdrie where I got a cast.

Ankle broken in one place. Doctors pleased (as much as you can be!) it’s a clean break & lining up well. I’ll be down for 4-6 weeks.

I’ve repeated myself a lot over the last few days so here’s the short version to all the questions, with appreciation for the care.

Yes, I’m okay. I’m also utterly exhausted & have hit the “damn, this is going to be a long road” phase. Taking it one day, one hour at a time. 

I’m being looked after. Very kind friends and things being delivered. My amazing sister @secondsunrise2 flying in tomorrow from america to be with me for a few weeks. SO grateful.

What do I need? I’m good on the basics. There have been unexpected costs and more coming so if you want to PayPal monies for deliveries or getting my car & belongings back or all the taxis or whatever, feel free. I’m hardly destitute so only do that if you want to send something useful and aren’t sure what. PayPal username karenlreyburn. Amazon wishlist in bio. Random care packages also happily received!

My car & belongings are up on mull. I have people to help and we are working on timing. But if you’re on mull and want to return a car near Glasgow, let me know :)

Shout out to the Coast Guard for being so swift, & that beautiful combination of sympathy and practicality.

Download the @what3words app. Literal lifesaver.

That’s all for now. All the love. Oh - and no, I don’t hold this against mull at all. It’s still my happy place. Things happen & the mull community has been beautiful. Shout out to @treshnish who couldn’t have been kinder. ❤️
Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum :) I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside :) 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon