The DIY course is here!

DIY video course is ready for you - Karen Reyburn - Accountants

Many of you have at least bought, and perhaps even started or read, The Accountant Marketer. 

Reading it is one thing: actually doing things with it is another, and can take time. It’s been over six months since the book was published, and several times a week now I get messages from accountants who have finished reading it and are ready to get serious about implementing what’s in it. 

Up til now your options for doing that were either to wait and join the live Accelerator coaching group (twice a year), or to book one-to-one coaching sessions with me. Both of those are still available, but they’re limited by time. Mostly my time to lead the sessions and have capacity for everyone who wants the coaching. 

Now I’ve got another way for you to work through it, which you can do anytime of the day or night. (You know, if you’re up at 3am and going “hmm I’m not sleeping I may as well work on marketing”.)

It’s the DIY Accountant Marketer video course! Woop!

It consists of short 10-minute videos to summarise the key points from the book, and give you questions to think about. You can access it instantly once you purchase the course, and includes the newest version of the Accountant Marketer workbook (recently improved and updated!). 

And it also includes the option to book a 45 minute momentum call with me. You can use this call for anything you like: ask questions about how something you read in the book applies to your firm; share some content you’ve created and get my feedback; even get my support to start building a campaign for a specific focus! 

Here’s the link to find out all about the course, and sign up: DIY Accountant Marketer video course

There’s an early-bird offer available until the end of June, but for anyone on my email list you can have this offer through the rest of 2024. So if you come across this email a few months from now and haven’t bought the course yet, just drop me a note and we’ll make sure you get that intro price. 

I’d love to hear what you think once you access it, and look forward to talking with you soon!

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Instant change can shock or surprise you. 

You don’t know what to do with it, so you can default to fear. Or confusion. Or reverting to the way you did things before. 

One of my coaching clients is working on changing his approach with the business owners he talks to.

“Up til now I’ve been very me and company centric,” he told me. “And it’s time for that to change.” 

It’s always been accounting, bookkeeping, numbers focused. Nothing about motivations or emotions. 

He read the Accountant Marketer and is now working through each of the sections with me so he can apply them to his firm. 

But even slight changes like asking new prospects, “So, what motivated you to start this business?” is an adjustment. 

But we make changes because we want some kind of change to happen. 

This firm owner wants to get more of the kind of clients he loves working with: and that means opening up with prospects. 

Asking deeper questions. Listening. 

This change will have an impact on the firm’s numbers. On their operations. On the conversations they have as a team. 

We talked about sending out emails to existing clients to offer a conversation about strategy and big picture and motivations, but after testing it with a few clients, he got no takers. 

They’re not used to this. It’s too big, too dramatic. 

So instead he will adjust gradually, in stages. 

In the next client meet, ask one small question. 

How were things in the business this week? Anything which is particularly tough for you right now? 

Something to start that level of conversation going. 

They may not answer it. They may not feel comfortable with that: and that’s okay. But the very tiny changes will be easier to accept than something dramatic. 

Instead of going 0 to 100, can you stage it? 


then 50-50…

then 80-20…

…and then when you’re ready, 100-0. 

#theaccountantmarketer #change #stages #justkeepgoing #onestepatatime #progress 

➡️This is from my “creative headspace” notes which go out every Friday. These remind you to change your perspective. Pause. Look around. Breathe. To be on the list, follow the link in bio.💪✨
100 consecutive days of video: DONE!!! 

I’ve stuck to my challenge. I haven’t missed a single day. And now I get to start the reflections. 

I’ve made a real effort not to over-reflect early: but to focus on getting the challenge done. Then I can look back and see what I’ve learned, how it’s impacted me and my business, and what I’ll take from it for future videos. 

Here are just a few of my initial learnings: 

1. Plan the video. The earlier in the day I shoot it or consider what it will be, the easier and smoother everything goes 

2. Capture little bits of video throughout the day (or days) to be used with a theme later. One second, ten second, one minute videos came in really handy when I did a compilation video - of walking, or water, or travels, or working. 

3. Being “on” every day - being present on social media and not missing a single day for 100 days - is bloody hard. I am really looking forward to being able to not open instagram if I don’t want to. And I’ll look forward to falling asleep at 11pm without the gasp of “did I do my video today???” 

4. I’m really grateful. For all I’ve learned and seen and heard and experienced and shared: and for how it will impact my future videos. 

Thank you for being with me on the journey. ❤️

#100dayvideochallenge #100days #justkeepgoing #doneanddusted #finish #challengecompleted #nailedit #video #progress #learnings #businessowner 

Day 100/100 Video Challenge
There’s something about water I find so soothing and invigorating at the same time. 

#100dayvideochallenge #100days #water #sea #isleofmull #refreshing

Day 99/100 Video Challenge