Category Archives: Recommendations

Recommending something as “good” isn’t very helpful

Recommending something as “good” isn’t very helpful
` “Ohh, that book is really good!” I believe that's one of the least helpful things you can tell someone when they ask if a book is good, or a film, or a restaurant, or anything. A true recommendation isn’t about telling someone to have your same experience: it’s about understanding what, about that experience,

The cycle of book buying and reading (or not)

The cycle of book buying and reading (or not)- Karen Reyburn
  The “Book progression model” (or book disappearance model): 1. From the screen to your amazon basket (or order form) 2. Sits in the parcel for a few days 3. Out of the parcel and on to your desk - there it is! I’ll read it soon! 4. Moves to the “to be read’ pile because it’s been sitting

I’ve been talking about this for ages. How could they not know about it?

They ask you answer marcus sheridan

People hear things when they are ready to hear them.  This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought.  It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat

Holiday Expectations: Will you “use” the time, or let it go by?

Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped.  You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content.  Actually having headspace seems like a huge opportunity.

When you meet people “in person”, the conversation changes

When you meet people “in person”, the conversation changes

I set up my business as a 100% remote, virtual business.  I did this for efficiency reasons, for a lifestyle choice. I wanted to work from home. Have flexibility. Be able to go where I wanted to go and not be bound by an office.  Also, I don’t really work well in an office (I

How people referred to you behave (and how many you might be missing)

How people referred to you behave (and how many you might be missing)

People who are recommended to you almost never simply pick up the phone and call you. They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer.

What are your inner marketing voices saying to you?

What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm