We all use filler words in writing. We scramble around saying, “The point is, there are things which are definitely most important, which we need to make sure we do…” as opposed to “Do these things.” It’s similar to filler statements when speaking. “Um…” “uhhh…” “I’m not sure…” “It’s sort of like the thing where…”
Category Archives: Recommendations
Karen’s Marketing Tips, Karens Notes, Recommendations, Helping, Just keep going
Using “What” instead of “Why” questions
19
Jul
Jul
When someone asks you, “Why?” about anything, it raises a little defensiveness. Depending on the question and its impact on you or your life, their asking the question might raise a lot of defensiveness. Think about it. You tell someone, “I’m thinking of moving to Spain” and they say, “Oh really? Why?” Instantly your brain
Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going
Cancelling things is a superhero skill
12
Jul
Jul
As business owners, we’re interested in trustworthiness. We want to be known as someone – and a company – who can be trusted; and we want to work with those who are the same. We’re also (and I speak absolutely for myself here) stubborn to a point. We can do it. We will do it.
Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going, Sales
It doesn’t matter why the prospect didn’t come back to you
28
Jun
Jun
If the prospect doesn’t come back to you, the answer is not “Oh well, they weren’t that interested anyway.” The answer is “I need to keep following up until I get an answer”. There are endless reasons a prospect might not come back to you. Here are just a few. They wanted a sense of
14
Jun
Jun
Change takes adjustment: for you and for others. Whether it’s helping the team change the way you do things at the firm, or sharing systems or price changes with clients, or scaling your business: trying to make the change instantly will likely be tough. Instant change shocks you and surprises you. And you don’t know
31
May
May
Many of you have at least bought, and perhaps even started or read, The Accountant Marketer. Reading it is one thing: actually doing things with it is another, and can take time. It’s been over six months since the book was published, and several times a week now I get messages from accountants who have
Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going, All
Accountability doesn’t mean you get everything done
26
Apr
Apr
Every month I hold one-to-one coaching calls with accountants who have either a big project they want to make progress on, or a series of small tasks they keep putting off. Either way, their momentum calls are just that: the space for them to build momentum. Get shit done. There’s always a point - usually
All, Karens Notes, Karen’s Marketing Tips, Recommendations, Content
Minimum viable marketing: Get the audience and message right first
12
Apr
Apr
“Okay I’m going to create this PDF guide…but obviously I’ll also need some automation and follow up emails for everyone who downloads it, so I’d better get started on that first!” Our entrepreneur-brain is rigged to think very optimistically about our Great New Idea. If we think of creating a PDF guide (or training course
All, Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going
Signed out AMA (Against Marketing Advice)
22
Mar
Mar
` I’ve been watching Grey’s Anatomy recently (with the lofty and noble goal of finally finishing all seasons, only to discover it’s nowhere near done and a new season starts this week). And at times on the show, a doctor notices an issue or suggests a course of treatment and the person says no, I
All, Karens Notes, Recommendations, Social Media, Just keep going
The story of the shitty pots (make more, get better)
08
Mar
Mar
` There’s a story about a ceramics teacher who split his class into two groups. One would focus on quality, making the very best ceramic pot, and only one; and the other would focus on quantity, making as many ceramic pots as they possibly could. The results would be graded accordingly: in the quality group,
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