“Okay I’m going to create this PDF guide…but obviously I’ll also need some automation and follow up emails for everyone who downloads it, so I’d better get started on that first!” Our entrepreneur-brain is rigged to think very optimistically about our Great New Idea. If we think of creating a PDF guide (or training course
Category Archives: Content
All, Karens Notes, Content
Book Notes: The Accountant Marketer! (and what I learned on the writing journey)
21
Oct
Oct
I’ve shared notes from a number of books I’ve enjoyed reading…now it’s time for my own! This is my first book, and instead of sharing the key learnings from the book itself (I’ll let you do that once you read it!), I thought I’d share what I’ve learned about writing, about writing a book, and
Karens Notes, Plans & Strategy, Content, Onboarding
Do I need to block out a full day at a time to get marketing done?
12
Dec
Dec
Right, you’re going to be serious now. You’re going to focus your energy and attention on marketing a bit more (maybe this is your 2021 plan). But you know marketing always gets put off. You plan an hour or some time to “do marketing” and then you get emails and messages and phone calls and
20
Nov
Nov
I’ve been having various levels of back pain for the past seven weeks. (Just in case you don’t read the full note: don’t worry. I’ve seen a doctor, several physios, and am doing the work, and it is getting better. It’s just slow. That’s sort of the point of the note.) When it first started,
Karens Notes, Sketchnotes, Plans & Strategy, Content
Try sitting in the same place at the same time every day
16
May
May
The most significant change happens in small increments, day after day. Month after month, year after year. In the past year, I’ve lost over 52 pounds (almost 4 stone) by counting calories every single day. Walking, every single day. Cutting out sugar, and choosing not to eat it every single day. In the past 6
Karens Notes, Sketchnotes, Content
You don’t have to wait for the time to write. You already have it.
08
Jun
Jun
You have the time to write. You just don’t recognise it for what it is. Perhaps in your mind, you expect it to look a certain way: quiet, comfortable, in a soft chair looking out to the sea with birds chirping outside… when in reality it’s probably more like typing with two thumbs while walking
23
Mar
Mar
Struggling to find what to write about? Not sure where to start, how to direct your team, feeling blank? There are two categories which will never fail you (unless of course you’re not talking to your clients, in which case, sort that out!). Victories and Questions. I’m talking particularly about your clients’ victories, and your
