Marketing manager needed

My company needs a marketing manager. 

I’m hijacking my Karen’s notes this week to ask for your help. No matter how much we do in terms of recruitment, the best hires often come from someone knowing someone else. 

We’re firm on what we want (and don’t want) at PF, we have a fairly intensive hiring process, and there’s a very particular type of person who will absolutely LOVE this job. 

So I’m going to tell you all about it, and if someone springs to mind after you’ve read it….actually, DON’T send them direct to me. Send them to our Careers page because we have a specific hiring process that involves the whole team. 

(Please note the marketing manager does need to be in the UK. With bonus points if they’re in London, Edinburgh, or Manchester, although anywhere in UK is okay. We are also hiring for another role in USA/Canada, and that’s on the careers page too.)

Values are everything

If I’ve learned anything as a boss and a leader of a company, it’s this: 

Values.

Are.

Everything. 

Someone can have all the technical skills or the marketing degree or the nice things on their LinkedIn profile – and we definitely need someone who will blow us away with their marketing skills – but those aren’t enough on their own. 

PF has four pillars on which we stand: Creativity, Integrity, Generosity, and Rest. (You can read about those and see a video from the PF team here).

Those are great foundations, and the company wouldn’t exist without them. But recently we’ve spent months working through our internal values, which are the way we live and work. How we do business as well as life. (I’ll share these 6 values below)

It’s not enough to simply work well: PF is a very close group of people, and we get to know each other and our clients beyond simply “the working hours”. We hang out, send them funny GIFs and memes, get and give gifts to each other, stay in each others’ homes even. In our last team retreat we shared some pretty deep stuff and there were some tears. (Even from me.) 

So this person must be a fit with the values not just during ‘work time’ but in their personal life, too. They have to be the same person online and offline, at home and at work, at the computer and at the pub.

It’s an all-in thing. We don’t ask the person to give us their entire life: but we do ask them to be in, whole heart. 

Here are the 6 internal values:

  • Show transparency: Share the right things at the right time to build relationship
  • Stay positive: Look for the blessing, look for the good, and always believe it’s there
  • Have an opinion: and be able to say why
  • Be gracious: in everything we say and do 
  • Collaborate: because it really is partnership (clients and team) 
  • Take responsibility: own up when it’s on you (there’s always something we can do better)

Here’s a sketch our graphic designer, Chryzia, did on our team retreat last week. (This is NOT one of my sketches!! Don’t you love her different style?)

Blow us away with marketing skills

We want someone better than us. Someone who says “hey have you tried this” and we all go whoaaaa, that’s really cool. I didn’t know that was possible or I hadn’t thought about doing that for PF in that way. 

PF is a creative agency. That means we try to show by example how marketing is done: and although we don’t do it perfectly, we want to keep getting better. We want to blow our clients away: so we need to be blown away too.

The person who will love this job will love all of these things, some more than others which is okay: 

  • Social media (posting and live) 
  • Writing (blogs, emails, website content) 
  • Video (editing, sharing, integrating)
  • Learning (teach me more all the time!) 
  • Getting stuff done on time (or being ahead of the game)
  • Events (including coordination, social, video, follow up) 

Those are just a few of the things that came to mind – more detail on the careers page.

Absolutely love working from home or remotely 

It’s not enough to be able to work from home. This person has to absolutely love it. 

Some people love working from home because they’re deep introverts and prefer not to be around people too much. That’s cool, we get that. (I feel like that about half the time.) But that’s not who this role is for.

Some people need and want an office because that’s where their motivation comes from, and they fade and get discouraged if they’re on their own too much. That’s also cool, and we respect that. But that’s not who this role is for either. 

This is someone who doesn’t need the constant buzz of the office, because they can get that from their work, events, continual communication with the team and clients and prospects, and practicing #creativitypillar on a regular basis. (We encourage focused creative time which we can talk to them about when they apply.)

We see each other (and clients) pretty regularly at events and workshops, and this person will do a lot of that. We also get together at least twice a year for a team retreat, and we’ve recently made the decision that EVERY PF team member has to be at these retreats, no matter where they are in the world, because they’re so important. 

 

So… that’s who we’re looking for. We’ve had a number of applications so far and we absolutely honour those who applied. It was even hard for us to say no to some of them, but we know the right person is still out there.

Send them on!! We can’t wait to meet them.

Follow me

ON THE GRAM

Well. So. Small update.

Was out hiking on mull and slipped on a rock crossing a burn, and broke my ankle. (I remember hearing an audible “crack” as I went down.)

No signal on phone. Managed to climb down a ravine to get to a more open place and hopefully signal. At that point still convinced it “wasn’t that bad”. Tried to walk along the path and realised yes, it was that bad.

Phoned coast guard, who were utter legends. Sent a boat AND a helicopter. Sun was setting and they didn’t want me sitting in the dark. Oh my word it was cold. Helicoptered out to fort William hospital (nicest people ever), then down to airdrie where I got a cast.

Ankle broken in one place. Doctors pleased (as much as you can be!) it’s a clean break & lining up well. I’ll be down for 4-6 weeks.

I’ve repeated myself a lot over the last few days so here’s the short version to all the questions, with appreciation for the care.

Yes, I’m okay. I’m also utterly exhausted & have hit the “damn, this is going to be a long road” phase. Taking it one day, one hour at a time. 

I’m being looked after. Very kind friends and things being delivered. My amazing sister @secondsunrise2 flying in tomorrow from america to be with me for a few weeks. SO grateful.

What do I need? I’m good on the basics. There have been unexpected costs and more coming so if you want to PayPal monies for deliveries or getting my car & belongings back or all the taxis or whatever, feel free. I’m hardly destitute so only do that if you want to send something useful and aren’t sure what. PayPal username karenlreyburn. Amazon wishlist in bio. Random care packages also happily received!

My car & belongings are up on mull. I have people to help and we are working on timing. But if you’re on mull and want to return a car near Glasgow, let me know :)

Shout out to the Coast Guard for being so swift, & that beautiful combination of sympathy and practicality.

Download the @what3words app. Literal lifesaver.

That’s all for now. All the love. Oh - and no, I don’t hold this against mull at all. It’s still my happy place. Things happen & the mull community has been beautiful. Shout out to @treshnish who couldn’t have been kinder. ❤️
Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum :) I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside :) 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon