Marketing manager needed

My company needs a marketing manager. 

I’m hijacking my Karen’s notes this week to ask for your help. No matter how much we do in terms of recruitment, the best hires often come from someone knowing someone else. 

We’re firm on what we want (and don’t want) at PF, we have a fairly intensive hiring process, and there’s a very particular type of person who will absolutely LOVE this job. 

So I’m going to tell you all about it, and if someone springs to mind after you’ve read it….actually, DON’T send them direct to me. Send them to our Careers page because we have a specific hiring process that involves the whole team. 

(Please note the marketing manager does need to be in the UK. With bonus points if they’re in London, Edinburgh, or Manchester, although anywhere in UK is okay. We are also hiring for another role in USA/Canada, and that’s on the careers page too.)

Values are everything

If I’ve learned anything as a boss and a leader of a company, it’s this: 

Values.

Are.

Everything. 

Someone can have all the technical skills or the marketing degree or the nice things on their LinkedIn profile – and we definitely need someone who will blow us away with their marketing skills – but those aren’t enough on their own. 

PF has four pillars on which we stand: Creativity, Integrity, Generosity, and Rest. (You can read about those and see a video from the PF team here).

Those are great foundations, and the company wouldn’t exist without them. But recently we’ve spent months working through our internal values, which are the way we live and work. How we do business as well as life. (I’ll share these 6 values below)

It’s not enough to simply work well: PF is a very close group of people, and we get to know each other and our clients beyond simply “the working hours”. We hang out, send them funny GIFs and memes, get and give gifts to each other, stay in each others’ homes even. In our last team retreat we shared some pretty deep stuff and there were some tears. (Even from me.) 

So this person must be a fit with the values not just during ‘work time’ but in their personal life, too. They have to be the same person online and offline, at home and at work, at the computer and at the pub.

It’s an all-in thing. We don’t ask the person to give us their entire life: but we do ask them to be in, whole heart. 

Here are the 6 internal values:

  • Show transparency: Share the right things at the right time to build relationship
  • Stay positive: Look for the blessing, look for the good, and always believe it’s there
  • Have an opinion: and be able to say why
  • Be gracious: in everything we say and do 
  • Collaborate: because it really is partnership (clients and team) 
  • Take responsibility: own up when it’s on you (there’s always something we can do better)

Here’s a sketch our graphic designer, Chryzia, did on our team retreat last week. (This is NOT one of my sketches!! Don’t you love her different style?)

Blow us away with marketing skills

We want someone better than us. Someone who says “hey have you tried this” and we all go whoaaaa, that’s really cool. I didn’t know that was possible or I hadn’t thought about doing that for PF in that way. 

PF is a creative agency. That means we try to show by example how marketing is done: and although we don’t do it perfectly, we want to keep getting better. We want to blow our clients away: so we need to be blown away too.

The person who will love this job will love all of these things, some more than others which is okay: 

  • Social media (posting and live) 
  • Writing (blogs, emails, website content) 
  • Video (editing, sharing, integrating)
  • Learning (teach me more all the time!) 
  • Getting stuff done on time (or being ahead of the game)
  • Events (including coordination, social, video, follow up) 

Those are just a few of the things that came to mind – more detail on the careers page.

Absolutely love working from home or remotely 

It’s not enough to be able to work from home. This person has to absolutely love it. 

Some people love working from home because they’re deep introverts and prefer not to be around people too much. That’s cool, we get that. (I feel like that about half the time.) But that’s not who this role is for.

Some people need and want an office because that’s where their motivation comes from, and they fade and get discouraged if they’re on their own too much. That’s also cool, and we respect that. But that’s not who this role is for either. 

This is someone who doesn’t need the constant buzz of the office, because they can get that from their work, events, continual communication with the team and clients and prospects, and practicing #creativitypillar on a regular basis. (We encourage focused creative time which we can talk to them about when they apply.)

We see each other (and clients) pretty regularly at events and workshops, and this person will do a lot of that. We also get together at least twice a year for a team retreat, and we’ve recently made the decision that EVERY PF team member has to be at these retreats, no matter where they are in the world, because they’re so important. 

 

So… that’s who we’re looking for. We’ve had a number of applications so far and we absolutely honour those who applied. It was even hard for us to say no to some of them, but we know the right person is still out there.

Send them on!! We can’t wait to meet them.

Follow me

ON THE GRAM

I’m not actually bummed about the grey weather we’re having. Here’s why.

I went for a walk in the MORNING today, which felt like i’m winning at life. 🏆 

Lately I’ve been fitting in my daily walk at 9 or 10pm after a long day of meetings. I’m super grateful for the way it’s still light so late at night, but a walk-at-end-of-day doesn’t have the same motivational kick as the walk-at-the-start. 🌑 

So that one little thing I did puts me at champion status, and affects my entire mindset for the day. 💪 

There are a lot of contributing factors to this morning’s walk, but the top one was that it was grey, cool, and windy...which is far more motivational to me than bright sunshine. 🌬 

I know, it’s weird.

The rest of britain is like UGH WHAT A SHIT SUMMER and i’m here going um...i really, really love the rain. And clouds. And cool breezes. And grey skies. ☔ 

I’ll join in the conversation and be like yea, yea, it really does suck...but that’s just to start conversation and show British solidarity. Deep down I don’t think it does suck. 👀 

I do like sunshine, but after spending 25 years of my life in Arizona, I don’t love or crave the heat. ☀ 

Anything over about 20 degrees and i start getting a bit antsy...and my limit is “23 with a breeze”. 😎 

If it’s higher than that I’ll literally hide inside, not rush out to sit in a beer garden or at the beach. I really don’t enjoy heat at all. 

So thanks grey skies and wind, you helped a lot today. 💪 

Just me? Everyone else dreaming of 30+ degrees and sunshine?? It’s okay if you are...i just...don’t get it. 🤣 

#justkeepgoing #walkoftheday #goodmorning #wegotthis #onestepatatime #motivation
Cancelling things is a superhero skill.

Not all the time, of course: we want to be trustworthy.

And the sheer stubbornness of being a business owner is good.

I can do it. I will do it. No matter what! I can make. this. work.

A product, an event, a new hire, a business.

So we keep pushing. Show up, send the emails, make the phone call, record the videos. More training for the new hire, more new hires. Make sure we never let anyone down.

Of course, things happen. We get sick, something happens to a family member, or there’s an emergency and we need to shift things around.

But cancelling things can be a superhero skill: when you do it well, knowing why it’s time to cut the cord and communicating it well.

Here’s some of what I consider when I’m trying to decide if it’s time to dig in, or stop & go another direction:

1. Does anyone even know about it?
Sometimes it’s been a big part of your business life and used a lot of brainpower, but no one outwith you and your team know it was meant to happen.

2. What’s the cost of not doing this now?
The full cost, more than financial, including:
- Motivational cost for you, team, clients
- Decreased trust for clients
- Loss of strategic partnership connection

3. Could you replace it with something else?
Another day, an online option, a template instead of custom build? Sometimes a replacement isn’t a cancellation at all. You’re doing it, but in a less costly way.

4. Do I have the energy and appetite to keep going?
I can do it with an automaton approach…but given the other things on my plate, where do I want my energy to go? How much do I have to give? Will it renew energy, or drain it?

I ended up cancelling a small event recently, & whilst I was disappointed, it was the right decision for these reasons.

It can feel embarrassing...but cancelling something can be a superpower, if it’s done well & communicated clearly and honestly. And when it’s more the exception than the rule.

Anything you are considering stopping? What impact might that have?

✨This is from this week’s Creative Headspace note. They go out every Friday - except for the rare occasions I skip a week for my own sanity. 😄 Sign up in bio!💌