Choose your own new year

Choose your own new year - Karen Reyburn

Happy new year… to me!!

You may remember I decided to move my new year to my birthday (which is today).

January is a cold, dark, wet, windy, wild month: and I had some recuperating to do from all the Christmas travels.

(Here’s the LinkedIn post about it if you want to catch up on the whys and wherefores)

I’m pleased to say I’ve used my January well – slowly and gently – and now I’m fired up for new things and a new year for me! I’m also staying on my favourite island of them all, so I’m winning there too.

Birthdays (and new years) are a good time to look ahead. What’s coming? What are my rocks and pebbles? What do I want to look back at and be glad I did, this year?

Here are some of the things I’m motivated by for my year:

📖 Publishing my second book “Accountants are creative too”. 

Or at least, getting as close as damn possible!! I’ve learned a lot from the first book, and equally I’m reminded that the book process can be a little unpredictable: mostly because it involves me, and my energy, and my commitments. I’m determined to keep this as one of my “rocks”, and not let the pebbles creep in.

Get on the waitlist: Get on the list to confirm you want to be the first to hear updates about this book. .

→ Book a creative chat: To help make the book as relatable as possible, I’d love to talk to accountants about how you do (or don’t) consider yourself creative. And what creativity means to you. Get in touch if you want to arrange this

❤️ Retreats and workshops! 

I’m planning a Personal Brand Workshop in May, and a Writers’ Retreat in September. Last year’s two client retreats on the Isle of Mull were something I enjoyed, grew from, saw others grow from, and want more of. I keep looking back at my notes from that retreat and seeing progress I never imagined. If all that was possible last year, let’s do it again with a focused theme!

→ Get on the waitlist: Get in touch to let me know you want details on the Personal Brand workshop or the Writers’ Retreat (or both!).

💡 Creative Headspace: my new email newsletter

These weekly email notes will continue, but they’re being renamed! Better yet, once a month I’m going to be sending out an email newsletter (of the same new name) summarising:

  • What I’m writing
  • What I’m reading
  • What I’m listening to
  • Who I’m talking to
  • What I’m wondering
  • Quote of the month
  • Photo of the month

This monthly newsletter will give you an insight into my creative mind, and spur you on to further develop your own creativity. And maybe take a breather for a moment to get some head space.

Soon you’ll notice that Creative Headspace emails will be sent out on FRIDAY mornings, rather than Saturdays. This is because (thanks to progress I’ve made with my own space) I am now able to prioritise it during the week instead of tacking it on at the end of the week.

🤩 Personal Brand services for accountants

This I am SO excited about. For over 12 years my agency has been serving accountants who are firm owners, and helping them with their business marketing. (Still are doing that!) Now that many of those firm owners are seeing success in their firms, they’re starting to lift their heads up and think, hey, what about this personal motivation or project I want to do? Like Cheryl who provides mentoring for domestic abuse survivors. Or James who is the “sustainability guy” and helps accountants see the business case for helping their clients be aware of and adjust their carbon footprint. Or Nesha who helps female accountants overcome ordinary obstacles so they can do extraordinary things.

I’ve also learned a lot about my own personal brand, as for the last two years I’ve been actively creating the KLR brand and beginning to show how it’s different from (but still connected to) the PF brand.

So if you are either considering, or actively looking at, what your personal brand is…stay tuned! This is your place!

I’d love to hear from you….

Which of these areas – your creative headspace, personal brand, retreats – resonates with you most?

Connect with me on LinkedIn to chat to me about any of these things!

Follow me

ON THE GRAM

Instant change can shock or surprise you. 

You don’t know what to do with it, so you can default to fear. Or confusion. Or reverting to the way you did things before. 

One of my coaching clients is working on changing his approach with the business owners he talks to.

“Up til now I’ve been very me and company centric,” he told me. “And it’s time for that to change.” 

It’s always been accounting, bookkeeping, numbers focused. Nothing about motivations or emotions. 

He read the Accountant Marketer and is now working through each of the sections with me so he can apply them to his firm. 

But even slight changes like asking new prospects, “So, what motivated you to start this business?” is an adjustment. 

But we make changes because we want some kind of change to happen. 

This firm owner wants to get more of the kind of clients he loves working with: and that means opening up with prospects. 

Asking deeper questions. Listening. 

This change will have an impact on the firm’s numbers. On their operations. On the conversations they have as a team. 

We talked about sending out emails to existing clients to offer a conversation about strategy and big picture and motivations, but after testing it with a few clients, he got no takers. 

They’re not used to this. It’s too big, too dramatic. 

So instead he will adjust gradually, in stages. 

In the next client meet, ask one small question. 

How were things in the business this week? Anything which is particularly tough for you right now? 

Something to start that level of conversation going. 

They may not answer it. They may not feel comfortable with that: and that’s okay. But the very tiny changes will be easier to accept than something dramatic. 

Instead of going 0 to 100, can you stage it? 

20-80…

then 50-50…

then 80-20…

…and then when you’re ready, 100-0. 

#theaccountantmarketer #change #stages #justkeepgoing #onestepatatime #progress 

➡️This is from my “creative headspace” notes which go out every Friday. These remind you to change your perspective. Pause. Look around. Breathe. To be on the list, follow the link in bio.💪✨
100 consecutive days of video: DONE!!! 

I’ve stuck to my challenge. I haven’t missed a single day. And now I get to start the reflections. 

I’ve made a real effort not to over-reflect early: but to focus on getting the challenge done. Then I can look back and see what I’ve learned, how it’s impacted me and my business, and what I’ll take from it for future videos. 

Here are just a few of my initial learnings: 

1. Plan the video. The earlier in the day I shoot it or consider what it will be, the easier and smoother everything goes 

2. Capture little bits of video throughout the day (or days) to be used with a theme later. One second, ten second, one minute videos came in really handy when I did a compilation video - of walking, or water, or travels, or working. 

3. Being “on” every day - being present on social media and not missing a single day for 100 days - is bloody hard. I am really looking forward to being able to not open instagram if I don’t want to. And I’ll look forward to falling asleep at 11pm without the gasp of “did I do my video today???” 

4. I’m really grateful. For all I’ve learned and seen and heard and experienced and shared: and for how it will impact my future videos. 

Thank you for being with me on the journey. ❤️

#100dayvideochallenge #100days #justkeepgoing #doneanddusted #finish #challengecompleted #nailedit #video #progress #learnings #businessowner 

Day 100/100 Video Challenge
There’s something about water I find so soothing and invigorating at the same time. 

#100dayvideochallenge #100days #water #sea #isleofmull #refreshing

Day 99/100 Video Challenge