Holiday Expectations: Will you “use” the time, or let it go by?

Holiday Expectations: Will you “use” the time, or let it go by?

Holiday Expectations: Will you “use” the time, or let it go by?

Holiday can be hard to think about when you’re feeling a bit swamped. 

You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content. 

Actually having headspace seems like a huge opportunity.

The key is expectations. Yours, and your clients’ expectations. 

You want to plan what you absolutely will and won’t do when you’re on holiday: and it’s completely your choice how you use it. Whether you do absolutely NO content whatsoever during that time (or no business at all), or whether you use the odd hour here or there to catch up on a few things. 

I’m a big fan of the complete switch-off: no email, no Slack, no content writing, no business books even. And I strongly recommend you allow yourself to be bored.

We don’t do enough boredom. 

Boredom is at the heart of creativity, because from boredom comes curiosity. 

You start thinking about things. Not necessarily work things, although of course that will happen. But just life things. How does this work? What did that person say and what did it mean? Where have you been meaning to travel to but haven’t got round to? 

You pay more attention to people. To your family, or those you are on holiday with. Even strangers. You’re more relaxed, chat cheerfully with the person at the hotel desk or the coffee shop or the poolside. 

You read and consume different content. Whenever I’m on holiday, I go into a bookstore with a completely different mindset. I pick up something I wouldn’t normally think about – last time I was in Dublin I picked up “How to break up with your phone”, and another trip i bought a big photography book about people who went off the grid and lived in the wild (and took photographs of their journey). 

I’m taking two full weeks off at the end of august – my sister and her husband are coming for a long (and i mean looooooong) anticipated trip to Scotland, and we’ll be on two remote islands reminding ourselves of the value of a slower pace of life. I’ve been planning for months how I’ll be disconnected – preparing the team, running trainings and building out our PF Way so everything is well documented, and mentioning it to clients so they know too. 

I do believe the complete switch off is necessary at least once or twice a year, but you can certainly consider two options:

1. Decide to do nothing at all. If you decide this, stick to it, and you’ll realise the refreshment you got will enable you to be more productive when you return.

2. Decide that doing some work is OPTIONAL, and create a list of things you’d like to write or create. Remember though, if you don’t get to them, there’s no guilt.

(I wouldn’t even consider a REQUIRED option of content – otherwise what’s the point of a holiday?)

When it comes to your clients, you’ll want to make sure you’ve communicated clearly to them, too. How have you dealt with holidays in the past? How will you deal with it this time? 

If you have a team to take care of things when you’re away, it’s simple. Put on the out of office, mention it to a few clients ahead of time, job done. 

If you’re on your own, make sure clients know what kind of holiday it is. Are you “off off”, where they can’t reach you at all? What do they do if there’s an emergency of some kind? Will you be checking here and there throughout the time you’re away? 

When it comes to social media and going silent, I assure you no one really notices. If you don’t want to specifically say you’re on holiday in Majorca or at a family wedding or whatever, just post that you’re going quiet on social in order to focus on a few things in the business (it’s true, because you’re focusing on yourself, so you have a better business).

What I’d love for you to reply with is: 

Where you’re going on holiday, and whether you’ll switch off completely, or create the optional content list?

I’ll be on the Isles of Mull and Skye for the last week in August, and the first week in September! Doing no work at all! Maybe a little sketchnoting though. Just for fun.


I send these tips and sketchnotes out every Saturday! Sign up to get them here.

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Instant change can shock or surprise you. 

You don’t know what to do with it, so you can default to fear. Or confusion. Or reverting to the way you did things before. 

One of my coaching clients is working on changing his approach with the business owners he talks to.

“Up til now I’ve been very me and company centric,” he told me. “And it’s time for that to change.” 

It’s always been accounting, bookkeeping, numbers focused. Nothing about motivations or emotions. 

He read the Accountant Marketer and is now working through each of the sections with me so he can apply them to his firm. 

But even slight changes like asking new prospects, “So, what motivated you to start this business?” is an adjustment. 

But we make changes because we want some kind of change to happen. 

This firm owner wants to get more of the kind of clients he loves working with: and that means opening up with prospects. 

Asking deeper questions. Listening. 

This change will have an impact on the firm’s numbers. On their operations. On the conversations they have as a team. 

We talked about sending out emails to existing clients to offer a conversation about strategy and big picture and motivations, but after testing it with a few clients, he got no takers. 

They’re not used to this. It’s too big, too dramatic. 

So instead he will adjust gradually, in stages. 

In the next client meet, ask one small question. 

How were things in the business this week? Anything which is particularly tough for you right now? 

Something to start that level of conversation going. 

They may not answer it. They may not feel comfortable with that: and that’s okay. But the very tiny changes will be easier to accept than something dramatic. 

Instead of going 0 to 100, can you stage it? 


then 50-50…

then 80-20…

…and then when you’re ready, 100-0. 

#theaccountantmarketer #change #stages #justkeepgoing #onestepatatime #progress 

➡️This is from my “creative headspace” notes which go out every Friday. These remind you to change your perspective. Pause. Look around. Breathe. To be on the list, follow the link in bio.💪✨
100 consecutive days of video: DONE!!! 

I’ve stuck to my challenge. I haven’t missed a single day. And now I get to start the reflections. 

I’ve made a real effort not to over-reflect early: but to focus on getting the challenge done. Then I can look back and see what I’ve learned, how it’s impacted me and my business, and what I’ll take from it for future videos. 

Here are just a few of my initial learnings: 

1. Plan the video. The earlier in the day I shoot it or consider what it will be, the easier and smoother everything goes 

2. Capture little bits of video throughout the day (or days) to be used with a theme later. One second, ten second, one minute videos came in really handy when I did a compilation video - of walking, or water, or travels, or working. 

3. Being “on” every day - being present on social media and not missing a single day for 100 days - is bloody hard. I am really looking forward to being able to not open instagram if I don’t want to. And I’ll look forward to falling asleep at 11pm without the gasp of “did I do my video today???” 

4. I’m really grateful. For all I’ve learned and seen and heard and experienced and shared: and for how it will impact my future videos. 

Thank you for being with me on the journey. ❤️

#100dayvideochallenge #100days #justkeepgoing #doneanddusted #finish #challengecompleted #nailedit #video #progress #learnings #businessowner 

Day 100/100 Video Challenge
There’s something about water I find so soothing and invigorating at the same time. 

#100dayvideochallenge #100days #water #sea #isleofmull #refreshing

Day 99/100 Video Challenge