Listen to that “little voice” which reminds you to do (or say) something

You know when you think, “Oh, I meant to message that person for…” (whatever it was), and you don’t, and then later on that day they message you to ask about the thing?

You think (or say) “Ahhh, I was literally just thinking of you today and meant to get in touch!” And sort of kick yourself for not taking action when you thought of it, especially if it’s a new prospect or a proposal or quote you promised to send, and you realise you lost a little of the opportunity.

It doesn’t necessarily mean you lose the business, but it does delay the process (and prevents you from getting the sale or cash as quickly). If it’s a potential buyer, it can introduce a little doubt in their mind, as to whether and when you will follow through on your word.

It also applies to other things. Friendships, showing you care for someone in a tough time, an “I hope that person is ok” feeling, sending a card or gift, checking in with a team member, a business opportunity which you forgot about for a while.

The little voice will remind you.

What you do with it is up to you.

A few years ago I mentioned this to the PF team, particularly in relation to sales. I mentioned I use the “little voice” as a reminder to drop the person a note – not even to ask if they want to go ahead, but simply to check in. Send an article about a topic they mentioned. Send a catch up video. Share a post or an idea or just ask how they are going. And I told them when I do that, so many times the person has replied back (it could be after weeks or months or even years) and said “I was just thinking of you today!”.

Sometimes it revives the conversation or relationship, and you get to help them or make the sale or connect them with someone or something they need. Sometimes nothing much happens – they don’t reply, or they say thanks hope you are well too, and that’s the end of it. But more often than not they appreciate the connection, because we appreciate being thought of. Being remembered. 

The team have implemented this too, and one team member mentioned the other day she is amazed how often the little voice has helped spur on a conversation, a sale, or an opportunity which might have otherwise been missed. Sometimes it just helps us to know where someone is at (struggling or sad or motivated or exhausted or excited).

Listening to the little voice is also a good opportunity to give someone permission to discuss something which didn’t seem like a big deal. Something small which was missed, or a different way of communicating, or a little thing they’re trying to be understanding about. Something they liked, or didn’t like, love or didn’t love. Maybe they didn’t even know why. They either thought about it and then figured “no, it’s not enough to bring up as a thing”, or they didn’t really think it through until you mention it. Regardless, it shows you care and are paying attention, and it helps them feel more comfortable not only working out what it was that troubled them, or the question they had, but also being able to bring other things up in future.

This is also why at PF we end every call with “is there anything else you wanted to ask us while you have us here?” or “anything else you wanted to mention you didn’t get a chance to?” or “is there anything on your mind right now?” Almost without exception the person says “No, not really…except this one thing…” and they get a chance to cover off that little thing which didn’t seem like a big deal at the time, but would have been forgotten otherwise. It removes any pressure and helps them not feel badly for bringing it up, but helps us both (as we get to serve them better and they have a better experience). If there’s no time for it in the remaining minutes of the meeting, we’re aware of it for the next meeting. If it’s significant or urgent enough, we may arrange another meet.

The “little voice” is sort of a gut feeling. Whilst your gut is usually right, it’s always worth investigating. Where does that gut feeling come from? What was said, or not said? What tone of voice or body language change gave you that feeling? Where does your gut feeling come from? Otherwise you think “yea my gut told me that” and feel really proud of yourself and move on; but you haven’t learned from it and it’s not scalable, either. When you realise every time a client says this, or a prospect takes (or doesn’t take) a certain action, you can build that into your systems and catch it every time, instead of just the one time. It’s also possible your gut is telling you something based on a fear you have, or a previous bad situation, or you’re confusing client situations, and in this case your gut was leading you astray a bit.

You can (and it’s good to) automate many things in your prequalifying, prospecting, and proposal processes. You can prepare emails to go out at certain times, or reminders to you and the team. Those are all helpful and often do the follow up for you when you forget.

But the little voice is your helper. Your reminder.

Listening to it (and taking an action which takes seconds or moments) can save you – and the person you’re connecting with – hours or days or even months of time. It helps build trust and shows them you cared enough to take action, rather than saying “oh yes I’ll do that later”.

So that’s my note for today: Listen to the little voice. See what happens. 

And let me know how it goes!

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ON THE GRAM

Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum :) I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside :) 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon
Oh hey, it’s me. 

And a new updated KLR brand and website! 

For the past six months or so, while I was finishing my book content and the final edits from my side, we have also been working on an updated KLR brand and website, to distinguish from the PF brand and site. 

It’s a tough job, when you’re the business owner and have been for ten years. And the book you’ve written is for the kind of clients your business serves, so it feels like a PF project.

But I’ve also been working for years to figure out (and help others see) that PF is far more than me. I’m the owner and MD, and I’m involved in sales and speaking and writing, and yet our clients primarily work with the team. There are 18 beautiful humans delivering great creative work every day from PF (soon to be 19!) and as I always say to potential clients, you definitely want all of them working on your creative projects. They’re structured and organised and talented - 19x more talented than just me. 

I’ve still got my own skills. And my own identity. It took us weeks to dig into how we represent “Karen L Reyburn” as a personal brand, with an audience of clients and friends and accountants and non-accountants and witches and wizards and family members and creative humans. 

We settled on “Leader, writer, creative, coach”, because those are the areas I love the most and want to lean into more as PF grows. And as I write more books and keep being my own self. 

If you’d like to be on the list to get “Karen’s notes” by email every Saturday, or to be on the waiting list for the book (coming May 2023), the link is in my bio. 

And I’d love for you to head over to my new site (karenlreyburn.com) and let me know what you love or anything you notice and wonder about! 

Stay strong, stay creative, and keep going. 

#karensnotes #staycreative #justkeepgoing