Your people. Your offer. And how your offer matches what those people need. That’s it, really. That’s marketing in a nutshell. When I go through a series of “Foundations” sessions with a new client, this is ultimately what we’re digging into. We have four in-depth sessions, with a lot of questions. (My favourite is when
Tag Archives: prospects
23
Nov
Nov
Has this ever been said to you? When you tell someone about a problem you’re facing right now, something like…. …you’ve got too many prospects to follow up on, and they’re all good. …your offices are getting too small, because you’ve been growing so fast and there are too many team members now. …you’ve been
Karens Notes, Sketchnotes, Recommendations
How people referred to you behave (and how many you might be missing)
20
Apr
Apr
People who are recommended to you almost never simply pick up the phone and call you. They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer.
