Category Archives: Sales

A love letter to our ideal client: YOU, the accountant!

Sketch of envelope with pink love heart and "To ideal client"

Dear accountant, Hi. You are one of the most amazing people to exist in the business world. You’re aware of your skills, but you also think it might be a little dramatic to rave about you to this level. After all you know you’re good at your work, but you also are so impressed with

It doesn’t matter why the prospect didn’t come back to you

Following up on clients sales - Karen Reyburn

If the prospect doesn’t come back to you, the answer is not “Oh well, they weren’t that interested anyway.” The answer is “I need to keep following up until I get an answer”. There are endless reasons a prospect might not come back to you. Here are just a few.  They wanted a sense of