What’s your “puffin” thing? The big thing you must do?

As you are reading this, hopefully I am on my way to, or landed on, the Isle of Mull.

It’s my favourite place of them all. A few hours’ drive from my house, a 45 minute ferry, and…I’m literally a world away. It’s quiet. There are single track roads and few people. “Traffic” consists of Highland cows and sheep, who take their sweet time crossing the road. Or toddle along on the road ahead of you for ages (while you have sheer rock to your left and a drop off to the sea to your right).

The views are incredible. The space is open. The peace is something that settles in the moment I get on the ferry. It’s like all the troubles and concerns and fears and confusions and challenges just fade away in the wake of the ferry rumbling through the waters, as I watch the mainland disappearing.

I haven’t gotten to visit Mull for 15 months. The last time I was there was on my birthday in 2020, in February. It’s been hard having it so near and yet so far away.

In former times, when I’d go to Mull, I’d be going to get away from everything. Have some alone time, some peace and quiet, some space. Thanks to a worldwide pandemic and a leeeeeetle more of my own personal time with myself for a year, that’s not quite my goal this time. I still need the rest, and i definitely need the break from screens. I don’t think I’ve properly “turned off” in the past year. I am so grateful for my phone, which has been my way to stay connected with people when I wasn’t able to see them or visit them or have them in my home or hug them….and I’m also weary of it and looking forward to the fact that the house I’m staying in has no wifi and may have no phone signal, either.

Whenever I travel anywhere, whether it’s for a day or a weekend or a week or longer, I always have ONE THING that I for sure want to do. Just one thing that matters the most, and if i do that, it doesn’t matter if I achieve anything else. It helps keep me from planning too many things and then being exhausted when I’m supposed to be resting. I have loads of other plans besides my ONE THING, but it’s also okay if I don’t get to any of them.

It’s like if you were to go to Paris, and your ONE THING was seeing the Eiffel Tower. Or maybe yours would be the Louvre, or walk along the Seine, or go out to Versailles, or something else. It doesn’t matter why it’s your one thing – it’s yours. You get to decide. But say you had only a day or two, and you wanted to do loads. Choosing your ONE THING means if your plane is delayed, or you lose your luggage, or it pours rain every day of your trip, or the other tourist places on your list are closed for renovations….you’d still focus on seeing or doing your one thing, and you can be happy.

I mentioned to a friend I was planning on going to Mull for a week, and they asked “what have you got planned on Mull?”, so I replied with this list:

“I have major, major plans on mull:

1. Sleeping
2. Coffee and reading (maybe, but especially coffee)
3. Walking
4. Sleeping
5. SEEING THE PUFFINS IM GOING TO SEE PUFFINS
6. More walking
7. Maybe a little journaling or reading but probably more sleeping
8. Whisky distillery and chocolate shop
9. Repeat steps 1-8”

As is clear from the list, seeing the puffins (point 5) is the big thing. I’ve booked the boat trip and will sail away to the uninhabited Treshnish Isles and wander about (carefully), watching the puffins fly in and fly out and waddle around and bring joy.

Other than the puffin trip, everything else will work itself out. I have a book of “40 Walks on Mull and Iona” which I’m slowly, slowly working my way through. I may do one or two of those. I’ll definitely visit the whisky shop and buy more Ledaig and Tobermory whisky. And the chocolate shop for the best chocolate in the world. And reading and writing and sketching for my children’s book (on puffins, of course) and whatever else I want to.

On Friday I was meeting with our marketing manager and we were talking about how much there is to do in our own PF marketing. Her lists of to-do’s are miles long, and even with getting help from our assistants and our admin and ops manager and the design team and me and the whole rest of the team there is still tons to do. Plus there are new things we haven’t started yet and want to….and budgets to create and events to plan and more team members to hire…

….and she and I have a full day planned (in person, no less!!) to strategise our marketing. To take those lists and prioritise them. We’re conscious we could just talk all day long about All The Things, and barely scratch the surface.

So I told her about my trip to Mull and my plan to see the puffins, and how the puffins are the one thing. The big thing. The “if I achieve nothing else” thing.

And I asked “for our marketing strategy day, what’s your puffin thing? What one thing do we for sure need to work on, discuss, plan out, and finish – even if we literally don’t touch anything else on our massive list?”

It was a good question for both of us. And it’s a good one for you.

Steph is going to work on what her puffin thing is, and I’m going to see the actual puffins.

What’s your puffin thing next week?

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ON THE GRAM

Woke up naturally at 7am and there was some colour across the sky, so I took a little drive to enjoy the sunrise. 

I’d had great plans to go for a long drive on Saturday, but my body decided it was worn out, and the weather decided it was too. After a week of sunshine and snow and sharp edges, everything went grey and rather dreary. So I decided to take the hint and do nothing. 

Only to be rewarded with this today. So much quiet. 

Happy Sunday. ❤️☀️✨
January isn’t my month for resolutions. It’s going to be February.

I’ve done the resolutions thing. Bought notebooks. Made lists. 

But January is smack-dab in the middle of a deep cold winter. Nature itself is still hibernating, still thinking. There are no buds on the trees. The ground is cold and frozen, like rock. There’s snow and ice, and frost every morning on my windows.

It’s a time for being cosy and wrapping up. For long walks in the cold, and coming inside to drink hot mulled things and wrap up by the fire.

And, if you have headspace, starting to reflect on the last year and consider the one coming ahead.

January is for reflection.

After the reflecting can come the resolving.

I’m a fan of resolving things when it’s time to resolve them. The time of year doesn’t matter if your previous thinking on the matter leads you to a decision. Make the decision. Resolve the thing.

But I’m also a fan of rhythms, and patterns. I believe most January resolutions are a reflection of things which have been considered for some time. They’ve been hovering in the background for months. You’ve been thinking about it and now the new fresh new year is a time to take action.

So if you haven’t had that time to reflect, you still need it. I definitely do. Last autumn was one of the toughest, most exhausting times of my life in many areas. I adjusted my business, my living space, my location, my mindset. Implementing them took more energy and time and brain space than I expected.

So I’ve decided January is my month for reflection. I’ll let things simmer. Review, read back. Consider. Ask for help. Have conversations with fellow agency owners. Stir up energy and excitement again.

By February I’ll be in a place for resolutions. My birthday is in early Feb, which is also a perfect time for new starts.

So the Gregorian new year may start in January, but my own personal new year starts in Feb.

How about you? When is a good new year for you?

#creativeheadspace #motivation #resolutions #newyear #newyearnewme #reflections #january
Just wanted to let you know I recorded a super great video to introduce my talk at the upcoming @engager.app Labs event 😆😆

Actual video without grimaces or despair coming soon 

But honestly we all like the bloopers best right???

Tell me if you’re coming - would be great to see you there!

#marketing #agency #accountants #engagerlabs #event
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