Author Archives: Karen Reyburn

Swearing in marketing (a brand decision)

As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation. Swearing has historically been considered “unprofessional”. Along with tattoos, drinking (alcohol, obvs) during working hours, and comfortable clothes which are unstarched and without collars or ties or jackets.

What will you LEARN? What SYSTEM needs to change?

KLR notes learn system 22-05-21

When you fail. When something goes wrong. When the conversation was difficult, or the client left, or got angry at you. When the applicant or team member didn’t work out. When you screwed up, when it broke, when you missed the deadline. When someone complains, or is upset, or doesn’t understand. There are two questions

Keep doing the invisible work

KLR notes invisible work 17-04-21

I got distracted this week. I had brilliant new ideas about how to help our clients and a message I wanted to make sure we get across, and ended up spending most of a day working on a video and some content on this topic and all the new ideas when really…I would have done better to just keep going on the projects I’ve got before me.