Author Archives: Karen Reyburn

On book writing: it’s not for me, and it’s an identity crisis for me

book writing
Oh hey. Nice to see you again! A while back, I took a breather from writing these "Karen's Notes" so I could focus my writing energies on finishing the content for my book, The Accountant Marketer. I meant to be intentional about it, explain what was happening, set some time frames. Maybe I'd take three

Good marketing, like good whisky, takes time

The making of Scottish whisky has long fascinated me. The simplicity of the ingredients, the patience required at every stage of the process, the hundreds of years of doing something the same way. Nothing churned out, nothing rushed. Good things take time. Conceptually, it makes sense. Better done right than done rushed. Invest well at

Planning is everything (and then it’s easy)

planning

This week I finished the DIY project of my downstairs bathroom. When I say ā€œDIYā€, this means ā€œI hired a joiner to completely renovate the entire room and then I painted itā€, which I say counts. But actually that was part of the problem. I figured once the joiner had come in to strip the

The (un)awkward silence: leaving space for people to think

We had a training session at PF this week on using more ā€œdefinitive languageā€. Examples included ā€œWe believeā€ or ā€œI get itā€ or ā€œThis works becauseā€¦ā€ You use them in place of vague, rambly language. The kind which expresses uncertainty: ā€œI thinkā€ ā€œIā€m not sure if that’s the bestā€ ā€œHere’s what worries meā€ ā€œJustā€ ā€œSort

Green flags and gold flags: looking for the good qualities, too

You know how to spot red flags. You’re not always sure how to define them, and you’re working on defining it, but when the flag starts waving, you know things aren’t going to be good. The client who doesn’t show up to meetings. The prospect who asks about price first. The applicant who doesn’t want

I don’t actually want to be polarising

The best way to get engagement is to make strong, polarising, evenĀ outrageous statements.Ā  You’ll get more likes. More views. More haters too, but then that counts as engagement cos you can respond to them and then more people see it and that’s the point, isn’t it? More people, more comments, more visibility? Maybe. Maybe for

Pink flags: Not quite red flags, but…

You know what a red flag is. Warning, danger, ā€œbad gut feelingā€, something was said or done which is an indicator this (whatever ā€˜this’ is) will not go well. Prospective client or team member, new client relationship, business opportunity such as a merger or sale. In any of these (and many other) situations we stay