Author Archives: Karen Reyburn

Keep doing the invisible work

KLR notes invisible work 17-04-21

I got distracted this week. I had brilliant new ideas about how to help our clients and a message I wanted to make sure we get across, and ended up spending most of a day working on a video and some content on this topic and all the new ideas when really…I would have done better to just keep going on the projects I’ve got before me.

The two levels of success in work: hard work + yes, to creativity + rest

KLR notes 2 levels of work 03-04-21

At the beginning it’s “hard work, and saying yes to just about everything”. This is how you succeed.

You move to working less, and saying no to almost everything. Hard work you replace with creativity (the ability to see opportunity) plus risk (the willingness to go for it). And instead of saying yes to almost everything, you work on saying no to almost everything.

The art of asking questions

KLR notes Art of asking questions

There is SO much more to question asking (and answering) than we realise. As the owner of a creative agency whose purpose involves understanding our clients better so we can help them create better marketing…asking questions is one of the most important skills we have.

How we ask questions and how we listen, can entirely change the answers we receive.

Listen to your gut…and dig deeper

KLR notes listen gut

“I just trust my gut”, you think. You hire someone you feel right about, and reject to the ones you don’t. A new prospect says and does a few things which feel dodgy, but seems like a nice guy, so you take him on as a client anyway. Many weeks or months later something happens and you think, “I knew it. I KNEW IT.”