‘Target audience’ is one of those marketing phrases which gets used without a great deal of thought. Yes, you could also say ‘ideal audience’ or ‘client avatar’ or some other official sounding phrase, but as with all marketing terminology I prefer to question everything. Target. Why target? Where does that come from? A target is
Author Archives: Karen Reyburn
13
Nov
Nov
You know when you think, “Oh, I meant to message that person for…” (whatever it was), and you don’t, and then later on that day they message you to ask about the thing? You think (or say) “Ahhh, I was literally just thinking of you today and meant to get in touch!” And sort of
06
Nov
Nov
I took a break from writing these Note blog posts because I really needed to finish the content for my book. I meant to write a Note to explain, but I didn’t even manage to do that. You can tell I got serious about it because I even cancelled Netflix, and Disney+, and a few
04
Sep
Sep
As you may have noticed, we’re doing a 100 days video challenge for accountants who want to get better at video. And the best video coach is….you, doing more video. Think of a child learning about how video works. They see you on your phone, and they want to hold it. If you let them hold
06
Aug
Aug
“We’re doing all the things right now, so I guess my question is…what do I focus on?” Had a one to one Momentum session with a client last week, and when I asked what particularly she wanted to cover, this was it. This is for those of you who ARE actually doing things. Loads of
25
Jul
Jul
I’ve got a personal vendetta against the word “should”. It’s a shame word, a guilt word. And an unnecessary one. I started this change over six years ago. I’d never loved the word, but there was a final kicker when my dad was terminal, and on hospice. It had been a long road, as cancer
10
Jul
Jul
As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation. Swearing has historically been considered “unprofessional”. Along with tattoos, drinking (alcohol, obvs) during working hours, and comfortable clothes which are unstarched and without collars or ties or jackets.
26
Jun
Jun
As we read No Rules Rules, or watch a business documentary, or consider applicants who want to work with PF, or think about the changes we will or won’t make: we need to be the sword of Gryffindor. We take in that which makes us stronger.
21
Jun
Jun
A few years ago I cut sugar out of my diet entirely. I remember the day I decided. I stood on a scale in my bathroom, me and only me, and stared at the number that stared back with its digital seriousness. 199.2 pounds. I’d always been thin – even “skinny”, when I was growing
19
Jun
Jun
We are not yet “post pandemic”. Yes, most of us can…. do things now. Visit places which were closed before. See people live and in person. Go to restaurants, museums, parks. Book a holiday cottage and stay there with family. Even hug people! It’s so exciting. But the last year to 18 months has taken
