Author Archives: Karen Reyburn

The #pf100days video challenge: why we avoid video & what to do about it

As you may have noticed, we’re doing a 100 days video challenge for accountants who want to get better at video. And the best video coach is….you, doing more video.  Think of a child learning about how video works. They see you on your phone, and they want to hold it. If you let them hold

Swearing in marketing (a brand decision)

As we keep hearing about being “real” and “authentic” in marketing, and being “more human” in the content we create and share, we have to have the swearing conversation. Swearing has historically been considered “unprofessional”. Along with tattoos, drinking (alcohol, obvs) during working hours, and comfortable clothes which are unstarched and without collars or ties or jackets.

What will you LEARN? What SYSTEM needs to change?

KLR notes learn system 22-05-21

When you fail. When something goes wrong. When the conversation was difficult, or the client left, or got angry at you. When the applicant or team member didn’t work out. When you screwed up, when it broke, when you missed the deadline. When someone complains, or is upset, or doesn’t understand. There are two questions