“Think of your brand like a bouncer”, I said on LinkedIn this week. Its job is to protect and help you from letting in those you don’t want in your club. And to protect the club (your business) from being so confusing that no one knows what you stand for, so they dither and eventually
Category Archives: Brand
Company values are excellent things. And sometimes, they need to be revisited. Not because they aren’t right: but because in business, as in life, things change. Your perspective shifts. What was the right area of focus before doesn’t fit the way it used to. I’ve been discovering that’s the case for me and my agency:
As we read No Rules Rules, or watch a business documentary, or consider applicants who want to work with PF, or think about the changes we will or won’t make: we need to be the sword of Gryffindor. We take in that which makes us stronger.
Here’s a real life example of how you can slowly change your branding in line with a re-brand. Last week my sister and i stayed at a B&B up north in the Scottish Highlands, and in the process of finding it I noticed they had two signs on display. One was a fairly old fashioned,