Rushing? Look up. Look out.

Rushing? Look up. Look out.

Rushing? Look up. Look out.Everything rushes by so fast.

The train. The cars. The meetings. The emails. The slack messages. The cities. All the people. The queue for coffee. (Okay that one maybe doesn’t move so fast cos we don’t have our coffee yet.)

In the past week I’ve had a lot of opportunities to rush.

Today, I was reminded of how easy it actually is to make a plan to slow down.

I needed to be in Edinburgh for some meetings, including seeing some of our friends at FreeAgent…and a podcast recording…and looking for ways we can help accountants and bookkeepers better.

The original plan was to have my morning meetings at home, rush to Edinburgh, have all the meetings, and rush back home.

And then I thought about it.

What if this meeting was delayed? Or that one gets moved? One little shift and my rush day could turn into whirlpool, tornado day.

So instead of rushing, I decided to go into Edinburgh early. I figured I’d have my video calls in a coffee shop, then my other in person meetings, and maybe even pop into my favourite tea shop afterwards.

I found my favourite Starbucks – the one that looks out on the castle – and got a massive mug of strong black coffee and sat down in full view of the strong, grey, bulwark of a castle. And instead of two very hurried, rushed meetings with one eye on the clock, it felt like I had all the time in the world.

I met with one of the PF team and we talked about systems, and processes, and Traction (the book the whole team is reading, which I highly recommend by the way). We were able to discuss some hard things and some good things and things with potential. It reminded me of how important it is to talk – really, actually talk – to my team, not just ask if they’ve done this or meet with clients and then move on. It reminded me of how my company will be the better for that one conversation being added to the mixture.

Then one of the Client Marketing Managers and I met up early, before our next call, and because we had extra time we chatted about what her dad does and what retirement actually means and the video we got today from someone who wants to work with the PF team as a content writer.

And together we spoke with an accountant who is considering some brand changes. Is the current firm name the right one? Will it be the right brand to take them into the future? What about training – will he bring another team member (from another office) into the 12 week coaching course that starts next month?

We left him with some options to think about and it was about time to move on to my next meeting…. but guess what. I still had some time.

So I finished editing the official Marketing Tip that goes out on Fridays (poor Jenn…sometimes I’m a little late on getting that to her, and sometimes I’m really really late), and sent that off.

Still some time.

Remembered I’ve just started these short Notes, and I needed a sketchnote. I looked out the window – actually looked, really looked, at the Edinburgh castle. Decided to sketch that. See the little line of coloured dots at the top left? Those are all the people, all the tourists and the children and the guides and the city dwellers and the randomers, standing on the ramparts, looking out at the city on this mild February day. I could see the colours of their jackets. I saw green grass over to the right. And the sun was glowing over it all from above.

I finished that, and went on to FreeAgent. Good food, brilliant meetings with some very enthusiastic people, great discussions on how to help accountants and bookkeepers better with their marketing, recording a podcast on how and why I started PF, had some champagne with them to celebrate their 12th birthday, and then it was 4.30 and the day was winding down. Did I want to get to the train station to beat the rush, Kev asked me?

No, I thought. I don’t.

I want to wander.

So I found my favourite tea shop, but went to a different location than I usually do. I popped into a charity shop and bought something called “story cubes” which are like dice for telling stories. (Next PF team meet will have some creative storytelling!).

Found the tea shop and in chatting to someone named Paul who was extremely knowledgeable about these things, learned about Oolong tea (how it’s sort of between green tea and black tea in terms of oxidisation, how some oolongs are more like a green and some more like a black). Bought far more loose leaf tea samples than I can possibly finish.

Walked back towards the station by means of the meadows and the snowdrops and the daffodils and the beginnings of spring, and popped into my favourite Harry Potter shop on the way there.

Written out like that, it sounds like there was so much quiet, so much rest, so much slowing down.

But in actuality, the only difference between my original rushing-plan and my revised with-pauses-plan was the grand sum of about two hours. An extra hour at the start of the day to get me to the coffee shop; and an extra hour at the end to do some wandering.

I really enjoy traveling and meetings and podcast recordings and video calls and writing. Most days I enjoy the constant rush. It keeps me motivated and inspired and moving.

But what stands out most of all is what those rearranged two hours got me. I remember with most clarity the times I stopped to breathe. To look around – at the shop windows and the loose leaf teas and the daffodils. To look up – at the castle, at the people in their coloured jackets, at the sun.

In all your rushing, take some time to look around, and to look up.

Follow me

ON THE GRAM

Woke up naturally at 7am and there was some colour across the sky, so I took a little drive to enjoy the sunrise. 

I’d had great plans to go for a long drive on Saturday, but my body decided it was worn out, and the weather decided it was too. After a week of sunshine and snow and sharp edges, everything went grey and rather dreary. So I decided to take the hint and do nothing. 

Only to be rewarded with this today. So much quiet. 

Happy Sunday. ❤️☀️✨
January isn’t my month for resolutions. It’s going to be February.

I’ve done the resolutions thing. Bought notebooks. Made lists. 

But January is smack-dab in the middle of a deep cold winter. Nature itself is still hibernating, still thinking. There are no buds on the trees. The ground is cold and frozen, like rock. There’s snow and ice, and frost every morning on my windows.

It’s a time for being cosy and wrapping up. For long walks in the cold, and coming inside to drink hot mulled things and wrap up by the fire.

And, if you have headspace, starting to reflect on the last year and consider the one coming ahead.

January is for reflection.

After the reflecting can come the resolving.

I’m a fan of resolving things when it’s time to resolve them. The time of year doesn’t matter if your previous thinking on the matter leads you to a decision. Make the decision. Resolve the thing.

But I’m also a fan of rhythms, and patterns. I believe most January resolutions are a reflection of things which have been considered for some time. They’ve been hovering in the background for months. You’ve been thinking about it and now the new fresh new year is a time to take action.

So if you haven’t had that time to reflect, you still need it. I definitely do. Last autumn was one of the toughest, most exhausting times of my life in many areas. I adjusted my business, my living space, my location, my mindset. Implementing them took more energy and time and brain space than I expected.

So I’ve decided January is my month for reflection. I’ll let things simmer. Review, read back. Consider. Ask for help. Have conversations with fellow agency owners. Stir up energy and excitement again.

By February I’ll be in a place for resolutions. My birthday is in early Feb, which is also a perfect time for new starts.

So the Gregorian new year may start in January, but my own personal new year starts in Feb.

How about you? When is a good new year for you?

#creativeheadspace #motivation #resolutions #newyear #newyearnewme #reflections #january
Just wanted to let you know I recorded a super great video to introduce my talk at the upcoming @engager.app Labs event 😆😆

Actual video without grimaces or despair coming soon 

But honestly we all like the bloopers best right???

Tell me if you’re coming - would be great to see you there!

#marketing #agency #accountants #engagerlabs #event
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