Tag Archives: marketing

How to identify your marketing strategy “themes”

How to identify your marketing strategy “themes” - Karen Reyburn

Marketing strategy can feel confusing – and even pointless sometimes.  Surely it’s mostly a bunch of talk, and if you have to go through it you will, but really you want to just get some marketing done. “Executed” is the marketing term, but I find that rather war-like and creepy sometimes, so I tend to

The connected circle of space, and speed

The connected circle of space, and speed - Karen Reyburn

“So I see you have values like creative space, and rest… but you also have impact and decisiveness,” an accountant said to me this week. “One is slow and measured; the other gives the sense of speed and movement. How do you see those fitting together?” What a great question. It’s one of my favourite

Back to the basics: your people, their need, your offer

Back to the basics: matching your people to your offer - Karen Reyburn

Your people. Your offer. And how your offer matches what those people need. That’s it, really. That’s marketing in a nutshell.  When I go through a series of “Foundations” sessions with a new client, this is ultimately what we’re digging into. We have four in-depth sessions, with a lot of questions. (My favourite is when

What are your inner marketing voices saying to you?

What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm