What are your inner marketing voices saying to you?

What are your inner marketing voices saying to you?

What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm Gareth yesterday!

A few seats ahead of me are three people who since the moment they boarded the train, have been loudly complaining, arguing, blaming, swearing, accusing, and generally being miserable themselves as well as polluting the environment the rest of us are in.

It’s easy to get annoyed at those who are complaining loudly. Or blaming others for everything that’s not their fault. Or simply being negative.

It’s one of the things I hate most in the world….and I hate it because it’s something i have to fight in my own head.

I have a lot of people tell me I’m such a positive person. I’m always so grateful to hear it, because i want to be: and also because i know how hard I have to work at it in order for this to be true. Constantly, daily, minutely.

From time to time I’ll have a few days where things aren’t going terribly wrong, but the challenges feel greater than the wins for a little while. Miscommunications. A slight thing that wasn’t done as well as it could be. Me double booking and having to rearrange a call. Dropping a glass and watching it shatter on the wood floor. Confusion and long discussions with a friend to sort it out. Pouring rain, howling wind, beating hail. That sort of thing. Nothing disastrous, simply the stuff of life….but the temptation is to complain – at least inwardly.

What struck me about the continual (loud) voices on the train today was….this is what the complaining voices in my head sound like. Even if they never see the light of day, they still pollute my mind and my actions as a result.

And of course (always turning these things to marketing!) it got me thinking about how my clients can have a similar thing happen in their minds when it comes to marketing.

“I can’t do this.”

“It’s too hard.”

“I’m not creative/a designer/artistic.”

“I don’t have time.”

“They’re doing it better than me / why bother?”

“It will take too long to get results.”

It’s so very tempting to think these things, even if you don’t necessarily say them aloud. But the pollution of those messages can prevent you doing good marketing. Can make your marketing head miserable. And can result in frustration for you and the team around you in your firm.

The truth is…

You can do this.

It’s hard, but enjoyable.

You are creative. (Every human is.)

You absolutely have the time.

They’re not you.

Results will come.

Tell yourself those things, because I can assure you – with all the weight of my working with accountants and seeing what works and what doesn’t – that they’re 100% true.

The others are just noise pollution for your marketing.

Oh – and if you’re struggling with confidence, uncertainty, confusion, or scepticism in any area of marketing, drop me a line. I’m happy to listen and direct you to something that will help you get some quick wins, or encouragements.

 

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Road trippin and tomb hunting in the northern Irish countryside with one of my life besties. It’s a satisfying thing to climb these hills and watch the clouds move… and explore the old tombs which are older than the pyramids. 

Here we go. 

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What will you do when you’ve arrived?

One of the things business owners tend to focus on is getting the business to run without you.

Systems, team, leadership, pricing… you work so hard on each of these and it often takes longer than you expect.

Maybe you have a vague idea of what you’d do with all that free time once it appears, but I’d guess just as many of you aren’t 100% sure what that will look like.

Every day is so full you don’t have to time to pause. “I’ll spend more time with my family”, you tell yourself. More holidays, more of whatever fills you up.

It might be cooking or DIY or reading, but equally it might be writing a book. Coaching. Speaking. A second or third business of a new kind. 

Which means NOW is the time to start thinking about it.

That can feel overwhelming, if things aren’t “sorted” yet. You still have team issues, or the systems and tech are taking longer than expected to deliver results. You’ve lost some clients, or are struggling to get new ones.

The fact is, all those things may be indicators you’re closer than you realise.

These issues will get sorted – and the moment they do, you could hit a point where you have that spare time. You have a little more energy, or money, or space and freedom. For whatever. 

Now what?

What’s that “whatever”?

That’s when you start looking at your personal brand.

It’s different from your business brand. Instead of being focused on an audience, buying a service; instead of being something which summarises an entire business including clients and team, now you have the opportunity to consider what summarises YOU.

What you care about. The message you’d get out to the world if you could. The kind of people who think the way you do.

If this is even a *glimmer* of a thought in your mind, I’d love to hear from you. I’m working on a live workshop event in the UK, and I want to make sure we cover what would be the most helpful for you, right now.

Before everything is “sorted”.

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