What are your inner marketing voices saying to you?

What are your inner marketing voices saying to you?

What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm Gareth yesterday!

A few seats ahead of me are three people who since the moment they boarded the train, have been loudly complaining, arguing, blaming, swearing, accusing, and generally being miserable themselves as well as polluting the environment the rest of us are in.

It’s easy to get annoyed at those who are complaining loudly. Or blaming others for everything that’s not their fault. Or simply being negative.

It’s one of the things I hate most in the world….and I hate it because it’s something i have to fight in my own head.

I have a lot of people tell me I’m such a positive person. I’m always so grateful to hear it, because i want to be: and also because i know how hard I have to work at it in order for this to be true. Constantly, daily, minutely.

From time to time I’ll have a few days where things aren’t going terribly wrong, but the challenges feel greater than the wins for a little while. Miscommunications. A slight thing that wasn’t done as well as it could be. Me double booking and having to rearrange a call. Dropping a glass and watching it shatter on the wood floor. Confusion and long discussions with a friend to sort it out. Pouring rain, howling wind, beating hail. That sort of thing. Nothing disastrous, simply the stuff of life….but the temptation is to complain – at least inwardly.

What struck me about the continual (loud) voices on the train today was….this is what the complaining voices in my head sound like. Even if they never see the light of day, they still pollute my mind and my actions as a result.

And of course (always turning these things to marketing!) it got me thinking about how my clients can have a similar thing happen in their minds when it comes to marketing.

“I can’t do this.”

“It’s too hard.”

“I’m not creative/a designer/artistic.”

“I don’t have time.”

“They’re doing it better than me / why bother?”

“It will take too long to get results.”

It’s so very tempting to think these things, even if you don’t necessarily say them aloud. But the pollution of those messages can prevent you doing good marketing. Can make your marketing head miserable. And can result in frustration for you and the team around you in your firm.

The truth is…

You can do this.

It’s hard, but enjoyable.

You are creative. (Every human is.)

You absolutely have the time.

They’re not you.

Results will come.

Tell yourself those things, because I can assure you – with all the weight of my working with accountants and seeing what works and what doesn’t – that they’re 100% true.

The others are just noise pollution for your marketing.

Oh – and if you’re struggling with confidence, uncertainty, confusion, or scepticism in any area of marketing, drop me a line. I’m happy to listen and direct you to something that will help you get some quick wins, or encouragements.

 

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ON THE GRAM

Well. So. Small update.

Was out hiking on mull and slipped on a rock crossing a burn, and broke my ankle. (I remember hearing an audible “crack” as I went down.)

No signal on phone. Managed to climb down a ravine to get to a more open place and hopefully signal. At that point still convinced it “wasn’t that bad”. Tried to walk along the path and realised yes, it was that bad.

Phoned coast guard, who were utter legends. Sent a boat AND a helicopter. Sun was setting and they didn’t want me sitting in the dark. Oh my word it was cold. Helicoptered out to fort William hospital (nicest people ever), then down to airdrie where I got a cast.

Ankle broken in one place. Doctors pleased (as much as you can be!) it’s a clean break & lining up well. I’ll be down for 4-6 weeks.

I’ve repeated myself a lot over the last few days so here’s the short version to all the questions, with appreciation for the care.

Yes, I’m okay. I’m also utterly exhausted & have hit the “damn, this is going to be a long road” phase. Taking it one day, one hour at a time. 

I’m being looked after. Very kind friends and things being delivered. My amazing sister @secondsunrise2 flying in tomorrow from america to be with me for a few weeks. SO grateful.

What do I need? I’m good on the basics. There have been unexpected costs and more coming so if you want to PayPal monies for deliveries or getting my car & belongings back or all the taxis or whatever, feel free. I’m hardly destitute so only do that if you want to send something useful and aren’t sure what. PayPal username karenlreyburn. Amazon wishlist in bio. Random care packages also happily received!

My car & belongings are up on mull. I have people to help and we are working on timing. But if you’re on mull and want to return a car near Glasgow, let me know :)

Shout out to the Coast Guard for being so swift, & that beautiful combination of sympathy and practicality.

Download the @what3words app. Literal lifesaver.

That’s all for now. All the love. Oh - and no, I don’t hold this against mull at all. It’s still my happy place. Things happen & the mull community has been beautiful. Shout out to @treshnish who couldn’t have been kinder. ❤️
Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum :) I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside :) 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon