Win targets and dream targets

Win targets and dream targets - Karen Reyburn


Setting targets is one thing.

But what kind of target are you setting? How achievable is it, really?

This one can be hard to estimate. I find myself thinking, “I need to go really ambitious, because if you have low targets you’ll just reach them, and I need to push myself!”

Then reality appears and reminds me that setting a target is one thing; doing everything you can to reach it, and dealing with the extras that life and the universe throw at you (like rising costs and health issues and rearranged meets and financial challenges), is another.

It doesn’t mean you don’t set strong targets. It simply means there are levels of targets you set, and this enables you to be ambitious and realistic at the same time.

I go with three levels:

The target: This is what I really need to reach, for whatever reason. A particular health goal, a net profit percentage, word count for my book. It’s achievable even if things are particularly tough, and there’s time and room to achieve it.

The win targetThis is slightly more ambitious. Requires extra effort, some stretching, and gives a higher sense of accomplishment. It’s still realistically achievable, though I might need to dig deep or ask for help or think creatively to get it done.

The dream target: This one actually feels almost impossible when the target is set. Unrealistic. No chance in hell I’m going to get this…but wouldn’t it be nice?? How might I achieve it, actually? What has to happen for this to be achieved?

Ultimately, we’re all seeking the dream target for our goals. Whether it’s health, or finances, or business numbers, or personal achievements, we’d really like to blow those out of the water. It feels like we’re more successful, more impressed with our own selves.

For me, there’s also a sense of wondering just what I am truly capable of. After all, if I’m reasonably sure I can meet a target, that’s barely a goal. It doesn’t really require any striving. A win target requires something. But a dream target…that leans towards the impossible. Or at least the improbable.

And I’d love to beat the odds, and beat the improbables.

It’s January, which means it’s the time of year we’re all hyper-aware of goals and targets. New year’s resolutions abound. Targets are set. Goals are written down, and this year, unlike all the other years, we’re really going to do it. Everything is fresh and new. Clean slate. Dream targets.

I’m not much of a new years resolution type of person. I tend to make resolutions when they are needed – whether that’s in March or August or December. (I also like to be a bit of a rebel, and not make my resolutions when everyone else is doing it.)

But I do like the opportunity to look at a clean, open calendar and not only ask “What’s possible this year?”…

…and also to ask, “What’s impossible this year?”

That’s the dream target.

You’ll notice it’s the smallest circle in my sketch. At first I thought I’d done it backwards, but on reflection I think the circles represent focus.

When you’re looking to achieve at a certain level, you can fling a lot of effort around and still reach your target.

When you want to go deeper and achieve more, you need to say no to a few more things and be focused on the two or three areas which will get you the win target.

When you want the impossible, you need to say no to everything except for the one, single area you are driving all your attention to. That’s your dream target.

What’s your target? Your win target? Your DREAM target?

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Instant change can shock or surprise you. 

You don’t know what to do with it, so you can default to fear. Or confusion. Or reverting to the way you did things before. 

One of my coaching clients is working on changing his approach with the business owners he talks to.

“Up til now I’ve been very me and company centric,” he told me. “And it’s time for that to change.” 

It’s always been accounting, bookkeeping, numbers focused. Nothing about motivations or emotions. 

He read the Accountant Marketer and is now working through each of the sections with me so he can apply them to his firm. 

But even slight changes like asking new prospects, “So, what motivated you to start this business?” is an adjustment. 

But we make changes because we want some kind of change to happen. 

This firm owner wants to get more of the kind of clients he loves working with: and that means opening up with prospects. 

Asking deeper questions. Listening. 

This change will have an impact on the firm’s numbers. On their operations. On the conversations they have as a team. 

We talked about sending out emails to existing clients to offer a conversation about strategy and big picture and motivations, but after testing it with a few clients, he got no takers. 

They’re not used to this. It’s too big, too dramatic. 

So instead he will adjust gradually, in stages. 

In the next client meet, ask one small question. 

How were things in the business this week? Anything which is particularly tough for you right now? 

Something to start that level of conversation going. 

They may not answer it. They may not feel comfortable with that: and that’s okay. But the very tiny changes will be easier to accept than something dramatic. 

Instead of going 0 to 100, can you stage it? 


then 50-50…

then 80-20…

…and then when you’re ready, 100-0. 

#theaccountantmarketer #change #stages #justkeepgoing #onestepatatime #progress 

➡️This is from my “creative headspace” notes which go out every Friday. These remind you to change your perspective. Pause. Look around. Breathe. To be on the list, follow the link in bio.💪✨
100 consecutive days of video: DONE!!! 

I’ve stuck to my challenge. I haven’t missed a single day. And now I get to start the reflections. 

I’ve made a real effort not to over-reflect early: but to focus on getting the challenge done. Then I can look back and see what I’ve learned, how it’s impacted me and my business, and what I’ll take from it for future videos. 

Here are just a few of my initial learnings: 

1. Plan the video. The earlier in the day I shoot it or consider what it will be, the easier and smoother everything goes 

2. Capture little bits of video throughout the day (or days) to be used with a theme later. One second, ten second, one minute videos came in really handy when I did a compilation video - of walking, or water, or travels, or working. 

3. Being “on” every day - being present on social media and not missing a single day for 100 days - is bloody hard. I am really looking forward to being able to not open instagram if I don’t want to. And I’ll look forward to falling asleep at 11pm without the gasp of “did I do my video today???” 

4. I’m really grateful. For all I’ve learned and seen and heard and experienced and shared: and for how it will impact my future videos. 

Thank you for being with me on the journey. ❤️

#100dayvideochallenge #100days #justkeepgoing #doneanddusted #finish #challengecompleted #nailedit #video #progress #learnings #businessowner 

Day 100/100 Video Challenge
There’s something about water I find so soothing and invigorating at the same time. 

#100dayvideochallenge #100days #water #sea #isleofmull #refreshing

Day 99/100 Video Challenge