All the things! (Not all at once)

All the things! (Not all at once) - Karen Reyburn

One of the many fun parts of being an entrepreneur is ALL THE IDEAS.

All the time.

When I’m meeting with a client and they mention something they need. When I’m at a conference and talk with multiple accountants about what they’re excited by, or struggling with. Reading one of my latest business books. Listening to a podcast. Even when I’m on holiday – usually after I’ve been off at least a full week. By the time I get to the end of week two, the ideas are bubbling and simmering and spinning.

You’re excited. This is going to be the next greatest thing, so you need to get on it straight away! You start typing out content or sending emails or figuring out a new app or whatever it is, and before you know it you’ve spent hours, maybe days or longer, on something which is now half finished. Or only ten percent finished.

Meanwhile, you’ve had seven new ideas, all of which you’ve started in some small way.

You want to do All Of The Things.

This enthusiasm is good. The energy is valuable, and many of the ideas themselves have merit!

And here’s the thing: in a way, you CAN do all of the things.

But not all at the same time.

That’s the key. Because once you start prioritising – or reminding yourself of priorities you set a while back – you realise some of these ideas connect to each other. Some can be set aside for later. Others need more research. Some, on reflection, maybe don’t need to be done at all.

When you’re tempted to do All Of The Things, here are 7 questions you can ask yourself:

What’s got me excited about this particular idea? Where did it stem from?
If it went really well, how much could it impact the business? The team? Me personally?
If it didn’t go well or was a fail, what would the impact be?
What are my top 3 priorities right now to make sure my business reaches its goals? Does this fit into any of those?
Have I run this past any clients, or my ideal audience? How could I do that in a small way?
Is this long term or short term? If it’s long term, what are some small things I could do to make progress without preventing me from doing all the other things I’ve already committed to?
Is there any harm in letting this sit for two weeks, and revisiting it to see if it still feels important then?

Literally write down the answers – perhaps in one of your many blank notebooks you’ve picked up at a conference or event. (Go on, admit it: like me you have a literal drawer FULL of those notebooks.)

Or if you process better by talking or thinking aloud, take a half hour to answer these questions together with a business partner or team member.

It may very well be that your amazing Idea does need to be progressed. Your business partner or team member might be really excited, too.

You might even look back on your list of ideas six months later and think, ‘Hey, I actually did most of these!’ Or even all of these.

But not all at once.

Pace yourself.

Here’s to as many great ideas as you can possibly have….and the patience to identify the ones which will have the most impact – and be the most enjoyable, too.

What I’d love to hear from you is:
What Great Idea did you come up with this week?

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Instant change can shock or surprise you. 

You don’t know what to do with it, so you can default to fear. Or confusion. Or reverting to the way you did things before. 

One of my coaching clients is working on changing his approach with the business owners he talks to.

“Up til now I’ve been very me and company centric,” he told me. “And it’s time for that to change.” 

It’s always been accounting, bookkeeping, numbers focused. Nothing about motivations or emotions. 

He read the Accountant Marketer and is now working through each of the sections with me so he can apply them to his firm. 

But even slight changes like asking new prospects, “So, what motivated you to start this business?” is an adjustment. 

But we make changes because we want some kind of change to happen. 

This firm owner wants to get more of the kind of clients he loves working with: and that means opening up with prospects. 

Asking deeper questions. Listening. 

This change will have an impact on the firm’s numbers. On their operations. On the conversations they have as a team. 

We talked about sending out emails to existing clients to offer a conversation about strategy and big picture and motivations, but after testing it with a few clients, he got no takers. 

They’re not used to this. It’s too big, too dramatic. 

So instead he will adjust gradually, in stages. 

In the next client meet, ask one small question. 

How were things in the business this week? Anything which is particularly tough for you right now? 

Something to start that level of conversation going. 

They may not answer it. They may not feel comfortable with that: and that’s okay. But the very tiny changes will be easier to accept than something dramatic. 

Instead of going 0 to 100, can you stage it? 


then 50-50…

then 80-20…

…and then when you’re ready, 100-0. 

#theaccountantmarketer #change #stages #justkeepgoing #onestepatatime #progress 

➡️This is from my “creative headspace” notes which go out every Friday. These remind you to change your perspective. Pause. Look around. Breathe. To be on the list, follow the link in bio.💪✨
100 consecutive days of video: DONE!!! 

I’ve stuck to my challenge. I haven’t missed a single day. And now I get to start the reflections. 

I’ve made a real effort not to over-reflect early: but to focus on getting the challenge done. Then I can look back and see what I’ve learned, how it’s impacted me and my business, and what I’ll take from it for future videos. 

Here are just a few of my initial learnings: 

1. Plan the video. The earlier in the day I shoot it or consider what it will be, the easier and smoother everything goes 

2. Capture little bits of video throughout the day (or days) to be used with a theme later. One second, ten second, one minute videos came in really handy when I did a compilation video - of walking, or water, or travels, or working. 

3. Being “on” every day - being present on social media and not missing a single day for 100 days - is bloody hard. I am really looking forward to being able to not open instagram if I don’t want to. And I’ll look forward to falling asleep at 11pm without the gasp of “did I do my video today???” 

4. I’m really grateful. For all I’ve learned and seen and heard and experienced and shared: and for how it will impact my future videos. 

Thank you for being with me on the journey. ❤️

#100dayvideochallenge #100days #justkeepgoing #doneanddusted #finish #challengecompleted #nailedit #video #progress #learnings #businessowner 

Day 100/100 Video Challenge
There’s something about water I find so soothing and invigorating at the same time. 

#100dayvideochallenge #100days #water #sea #isleofmull #refreshing

Day 99/100 Video Challenge