“So I see you have values like creative space, and rest… but you also have impact and decisiveness,” an accountant said to me this week. “One is slow and measured; the other gives the sense of speed and movement. How do you see those fitting together?” What a great question. It’s one of my favourite
Author Archives: Karen Reyburn
Karen’s Marketing Tips, Plans & Strategy, Sales
Back to the basics: your people, their need, your offer
25
Jan
Jan
Your people. Your offer. And how your offer matches what those people need. That’s it, really. That’s marketing in a nutshell. When I go through a series of “Foundations” sessions with a new client, this is ultimately what we’re digging into. We have four in-depth sessions, with a lot of questions. (My favourite is when
11
Jan
Jan
I’ve not always been ready to make resolutions at the start of January. Some years I pushed myself. This will be my year, I’d promise myself, as I bought or pulled out yet another notebook – or a series of notebooks, like one year when I wrote a different word on each one, like “creativity”
21
Dec
Dec
Company values are excellent things. And sometimes, they need to be revisited. Not because they aren’t right: but because in business, as in life, things change. Your perspective shifts. What was the right area of focus before doesn’t fit the way it used to. I’ve been discovering that’s the case for me and my agency:
14
Dec
Dec
Real client reviews and testimonials have some of the biggest impact in marketing, because they mitigate the buyer’s fear of making a bad decision. Your buyer is thinking something like: “What if this doesn’t work out?” “I’ve heard this before – it sounds good but it did last time too” “Will I really get the
30
Nov
Nov
As business owners, our gut is often right. That person we hired, but had a little niggling feeling about, didn’t work out. The project with a big cash injection, but with a slightly annoying client, ended up draining energy and resources for months. “I knew it,” we think. “I wish I’d listened to my gut!”
Karen’s Marketing Tips, Sketchnotes, Helping, Just keep going
Take your 20 seconds of courage, and ask the question
23
Nov
Nov
There are things you want which are on the other side of asking a direct question. “Could I be a guest on your podcast?” “Is there a speaking slot available for me?” “What do you think about working more in partnership?” “Are you ready to start?” We often take the side road, the hint, the
Sales, Karen’s Marketing Tips, Values, Helping, Just keep going
Of course you can! (win new sales, get new clients)
16
Nov
Nov
Exactly four weeks ago today, I was at a conference listening to someone talk about having the best, the ideal clients (and not accepting anything less). “If you have a client who isn’t the right fit for you, let them go,” she said. “You can always get another one.” My mindset wasn’t in the same
26
Oct
Oct
Do you find yourself saying “Oh my word it’s [time of day] and I haven’t [list of things] yet!” It’s 9am and I’ve only checked emails. It’s 4pm and I haven’t finished the one thing I said I would do today It’s Friday and I still have this that and the other to finish… But
Plans & Strategy, Content, Helping, Karen’s Marketing Tips
Maximum Viable Marketing: once the minimum has been tested, what next?
19
Oct
Oct
I’ve spent some time recently talking about “minimum viable marketing”. You can read more about the concept here, but once you’ve made progress on the minimum viable, the smallest thing, the least…it’s time to look at the maximum viable. The biggest thing. The most. The point of the “minimum viable” is to save time and
