I’ve been talking about this for ages. How could they not know about it?

They ask you answer marcus sheridan

They ask you answer marcus sheridanPeople hear things when they are ready to hear them. 

This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought. 

It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat about it. 

I’ve known James since the day he decided to focus exclusively on accountants with his product GoProposal. He’s not only a colleague in the industry but also a good friend. He rings me every now and then, I ring him, we are honest with each other about things that are tough, we share ideas, books, stages, clients. 

In the course of this Saturday morning conversation (really towards the end, kind of a throwaway comment) he says “yea so I’ve just found out about this book, it’s called ‘They ask we answer’ or something like that-”

And I interrupt him to say “are you JOKING ME??”

James of course says um… no.. why…? 

And I say well, it’s called “They Ask You Answer” and it’s only THE book on content marketing. I’ve read it several times myself. I’ve bought it for the whole PF team and insisted they read it. We buy it for clients regularly, or we tell them to buy it for themselves and their whole team. I give it away as part of the free bonus stuff every time I run the Accelerator programme. 

“How in the world did you not know how much I love and recommend this book?” I ask him.

James started to apologise and I said no no mate, that’s not on you… I’m just wondering how in the world I thought I’d shared this with everyone and somehow I missed mentioning it to you!!

It’s happened a few more times recently as well. A client who didn’t know we were running the two upcoming events on “Accountants are creative too” in Edinburgh & Manchester.  Someone who didn’t realise PF was hiring, or that we’d hired a new person recently. 

“How did they not know?” i wondered. 

I swear i’ve mentioned these things so many times. In the case of They Ask You Answer, I almost feel like people are getting sick of hearing about it. I’ve posted articles, social posts, blogs. I’ve recorded videos. I’ve held up copies in webinars and video calls and sent amazon links. I would love to write a companion volume to it for accountants, but that’s for another day. 

(For the record we do NOT get anything from recommending this book. It’s merely the best one I’ve ever seen for inspiring accountants to create content themselves – maybe because it’s not written for accountants, but just for business owners. Back to my story.)

I shared this on LinkedIn with some thoughts, and we all had a laugh about it, and guess what else happened.

More people saw it and said “oh cool, sounds good, I’ll buy that book too”. 

Not everyone had heard about it yet.  

Then James shared it on LinkedIn with all his peoples. (With a lovely little nod to me, to ask why I hadn’t recommended it before. Cheers James.) I felt a tad justified that there were a number of people who said yea, read it, so good….but again, more people who hadn’t. More people seeing it and saying “oh, I didn’t know!”

Why didn’t they know?

Why didn’t they see it? 

Because they weren’t ready. They were busy or not checking social or focused on other things or dealing with team issues or signing new clients or worried about not signing new clients or at hospital or reading another book or tired or speaking or having a baby or climbing mountains or resting or. or. or. or. 

I don’t know why. 

One of the comments on my linkedin post was from Gail, who asked the question, “You are correct, people hear things when they are ready…how do we get them ready sooner???”

I saw the question and was about to say yea, let’s figure that out….and then I thought hold up a minute. 

I’m not sure that’s the goal necessarily.

Because it doesn’t matter if someone hears something soonerIt matters more if, when they hear it, they are READY. 

So the question becomes… how can we help them become ready to hear?

These Notes aren’t necessarily always written to give you the answer. They’re about what I’m thinking, and to get you thinking. 

So what i’d love to hear from you today is….

….how can we help people to become ready to hear? What can we do (especially as business owners, service providers, accountants) to educate and encourage and listen and support?

And how can we make sure we have the best response? So when someone says “hey I just heard about this amazing concept/book/app/tool/company/product”, instead of thinking “hey i’ve been talking about that for years” (anyone read ‘Ego is the Enemy’? that’s for another time) – instead of that, we say “That’s so brilliant! What was it that really struck you? Why is it relevant now? How can I help you use it and share it?”

I’m thrilled James is reading this book – because he’s got a massive following of accountants who want to run their businesses better (accountants who want to think like a person and a business owner first, and an accountant second). And he’s an inspiring person. People listen to him and well quite frankly they do what he says. So if James says read the book, they’ll read the book.

And they’ll be inspired.

And that, my friends, is absolutely the point.

It doesn’t matter who told them about it. It matters that they discovered it, and better still that they read it.

Or use it.

Or have their life and business changed from it.

Keep being creative!

Karen L Reyburn logo

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Well. So. Small update.

Was out hiking on mull and slipped on a rock crossing a burn, and broke my ankle. (I remember hearing an audible “crack” as I went down.)

No signal on phone. Managed to climb down a ravine to get to a more open place and hopefully signal. At that point still convinced it “wasn’t that bad”. Tried to walk along the path and realised yes, it was that bad.

Phoned coast guard, who were utter legends. Sent a boat AND a helicopter. Sun was setting and they didn’t want me sitting in the dark. Oh my word it was cold. Helicoptered out to fort William hospital (nicest people ever), then down to airdrie where I got a cast.

Ankle broken in one place. Doctors pleased (as much as you can be!) it’s a clean break & lining up well. I’ll be down for 4-6 weeks.

I’ve repeated myself a lot over the last few days so here’s the short version to all the questions, with appreciation for the care.

Yes, I’m okay. I’m also utterly exhausted & have hit the “damn, this is going to be a long road” phase. Taking it one day, one hour at a time. 

I’m being looked after. Very kind friends and things being delivered. My amazing sister @secondsunrise2 flying in tomorrow from america to be with me for a few weeks. SO grateful.

What do I need? I’m good on the basics. There have been unexpected costs and more coming so if you want to PayPal monies for deliveries or getting my car & belongings back or all the taxis or whatever, feel free. I’m hardly destitute so only do that if you want to send something useful and aren’t sure what. PayPal username karenlreyburn. Amazon wishlist in bio. Random care packages also happily received!

My car & belongings are up on mull. I have people to help and we are working on timing. But if you’re on mull and want to return a car near Glasgow, let me know :)

Shout out to the Coast Guard for being so swift, & that beautiful combination of sympathy and practicality.

Download the @what3words app. Literal lifesaver.

That’s all for now. All the love. Oh - and no, I don’t hold this against mull at all. It’s still my happy place. Things happen & the mull community has been beautiful. Shout out to @treshnish who couldn’t have been kinder. ❤️
Morning walk. I stood and watched the ferry come in and the sun lighten this little edge of the world.
Been going through old photos and letters - the last of the boxes i had stored at my sister’s house in america. 

When I first moved to Scotland, I only planned to live here for a few years and then go back. Then after a few years I wasn’t ready yet…then I got my residency…still not quite ready….then started a business…then Scottish citizenship…bought a house …finally accepted this is my home and I wasn’t moving back. 

And with every visit back to the states I would go through more boxes, more photos and letters and memories. I’d keep some and throw others away; take photos out of frames and give away the frames; and as time went on I was able to distinguish between the ones I definitely wanted and needed to keep, and those which were lovely at the time but didn’t need to be saved anymore.

Over twenty years on and this past trip I went through the very last of the boxes. I joked to my sister that I’ve now officially settled into Scotland 😆 

This photo of me and my Gramps is a fave and definitely a keeper. Most of the photos and letters I’ve kept are those of family - parents, grandparents, sisters, nieces and nephews. And as much as I love taking landscape photos, I noticed that 20 years later it’s the people photos I am more likely to keep. Thankful for the traditions and patterns of seeing family every year or so since moving to Scotland. They’re small things - baking Christmas cookies and going for walks and going for road trips - but it’s the time together and the continuing family jokes and the memories which remain. And a few photos.

My grandfather (and all my grandparents) have now passed on, but I remember with fondness sitting around at their kitchen table, eating fresh vegetables from the garden, playing scrabble, laughing and talking and drinking coffee.

It’s the small things, and the rhythms of family, which last. ❤️ 
#family #memories #grandparents #oldphotos
Made fresh mince pies for the first time ever. Over twenty years in Scotland and I’d never tried to make them from scratch, so I figured…now is the time! I’m doing lots of thanksgiving baking (yes, we stretch it out here so I’m still prepping!) and decided to buy the ingredients. 

Dried fruit…mixed peel…lots of spices…and Venezuelan rum :) I made up the mincemeat last night, and then today put it in the little pastries and even cut out the wee stars to go on top!

I think I can safely say they’re the best mince pies I’ve ever had. Fresh out of the oven sprinkled with icing sugar and with a glass of said rum alongside :) 

Now we are curled up with a Harry Potter marathon, with plenty of mince pies AND a thanksgiving feast still to come. Happiness! 

#mincepies #homebaking #maryberry #maryberryrecipe #happythanksgiving #happychristmas #harrypotter #hpmarathon