Company values are excellent things. And sometimes, they need to be revisited. Not because they aren’t right: but because in business, as in life, things change. Your perspective shifts. What was the right area of focus before doesn’t fit the way it used to. I’ve been discovering that’s the case for me and my agency:
Author Archives: Karen Reyburn
14
Dec
Dec
Real client reviews and testimonials have some of the biggest impact in marketing, because they mitigate the buyer’s fear of making a bad decision. Your buyer is thinking something like: “What if this doesn’t work out?” “I’ve heard this before – it sounds good but it did last time too” “Will I really get the
30
Nov
Nov
As business owners, our gut is often right. That person we hired, but had a little niggling feeling about, didn’t work out. The project with a big cash injection, but with a slightly annoying client, ended up draining energy and resources for months. “I knew it,” we think. “I wish I’d listened to my gut!”
Karen’s Marketing Tips, Sketchnotes, Helping, Just keep going
Take your 20 seconds of courage, and ask the question
23
Nov
Nov
There are things you want which are on the other side of asking a direct question. “Could I be a guest on your podcast?” “Is there a speaking slot available for me?” “What do you think about working more in partnership?” “Are you ready to start?” We often take the side road, the hint, the
Helping, Just keep going, Sales, Values, Karen’s Marketing Tips
Of course you can! (win new sales, get new clients)
16
Nov
Nov
Exactly four weeks ago today, I was at a conference listening to someone talk about having the best, the ideal clients (and not accepting anything less). “If you have a client who isn’t the right fit for you, let them go,” she said. “You can always get another one.” My mindset wasn’t in the same
26
Oct
Oct
Do you find yourself saying “Oh my word it’s [time of day] and I haven’t [list of things] yet!” It’s 9am and I’ve only checked emails. It’s 4pm and I haven’t finished the one thing I said I would do today It’s Friday and I still have this that and the other to finish… But
Plans & Strategy, Karen’s Marketing Tips, Content, Helping
Maximum Viable Marketing: once the minimum has been tested, what next?
19
Oct
Oct
I’ve spent some time recently talking about “minimum viable marketing”. You can read more about the concept here, but once you’ve made progress on the minimum viable, the smallest thing, the least…it’s time to look at the maximum viable. The biggest thing. The most. The point of the “minimum viable” is to save time and
12
Oct
Oct
What if your problem is not creating content, but making the most of the content you already have? In this case I recommend you build a Content Library. This can be as simple as a Gsheet listing the content you’ve already created (in various formats), which you share with your team. You can include: Category:
Karen’s Marketing Tips, Recommendations, Just keep going
On big dreams and big goals: Keep the windows in mind
28
Sep
Sep
For the last four months, this view of my new living room windows has kept me going through a lot of…for want of a better word, admin. Phone calls. Forms. Emails. Questions about home reports, and adjusted and refreshed home reports. Surveys. Issues with structural engineer surveys. Issues with home reports (again). Calls to solicitors.
20
Sep
Sep
If you’re anything like me, you spend far more time than you’d like sitting in an office chair in front of a desk (and Zoom style calls). Some days I do move things around. I take my laptop to a coffee shop, or head downstairs with a temporary folding desk. But more often than not,
