Exactly four weeks ago today, I was at a conference listening to someone talk about having the best, the ideal clients (and not accepting anything less). “If you have a client who isn’t the right fit for you, let them go,” she said. “You can always get another one.” My mindset wasn’t in the same
Category Archives: Karen’s Marketing Tips
26
Oct
Oct
Do you find yourself saying “Oh my word it’s [time of day] and I haven’t [list of things] yet!” It’s 9am and I’ve only checked emails. It’s 4pm and I haven’t finished the one thing I said I would do today It’s Friday and I still have this that and the other to finish… But
Karen’s Marketing Tips, Plans & Strategy, Content, Helping
Maximum Viable Marketing: once the minimum has been tested, what next?
19
Oct
Oct
I’ve spent some time recently talking about “minimum viable marketing”. You can read more about the concept here, but once you’ve made progress on the minimum viable, the smallest thing, the least…it’s time to look at the maximum viable. The biggest thing. The most. The point of the “minimum viable” is to save time and
12
Oct
Oct
What if your problem is not creating content, but making the most of the content you already have? In this case I recommend you build a Content Library. This can be as simple as a Gsheet listing the content you’ve already created (in various formats), which you share with your team. You can include: Category:
Karen’s Marketing Tips, Recommendations, Just keep going
On big dreams and big goals: Keep the windows in mind
28
Sep
Sep
For the last four months, this view of my new living room windows has kept me going through a lot of…for want of a better word, admin. Phone calls. Forms. Emails. Questions about home reports, and adjusted and refreshed home reports. Surveys. Issues with structural engineer surveys. Issues with home reports (again). Calls to solicitors.
30
Aug
Aug
Dear accountant, Hi. You are one of the most amazing people to exist in the business world. You’re aware of your skills, but you also think it might be a little dramatic to rave about you to this level. After all you know you’re good at your work, but you also are so impressed with
Just keep going, Karen’s Marketing Tips, Recommendations
Build the rhythms of marketing into your business life
23
Aug
Aug
If you want a new result from your marketing, building your own marketing rhythms will help get you there. Many of you have read Atomic Habits. The big realisation for the author James Clear was that results aren’t driven only by the goals you set, they are connected to the systems you follow. Those habits,
18
Aug
Aug
Some of the things you need to do are fascinating, motivating. Big picture, strategic kind of things. Delivering a presentation before a group of people who are interested to speak with you afterwards. Publishing a book. Hiring your first employee. It’s also true for smaller tasks, connected to this kind of work. Even filling in
26
Jul
Jul
We all use filler words in writing. We scramble around saying, “The point is, there are things which are definitely most important, which we need to make sure we do…” as opposed to “Do these things.” It’s similar to filler statements when speaking. “Um…” “uhhh…” “I’m not sure…” “It’s sort of like the thing where…”
Karen’s Marketing Tips, Recommendations, Helping, Just keep going, Karens Notes
Using “What” instead of “Why” questions
19
Jul
Jul
When someone asks you, “Why?” about anything, it raises a little defensiveness. Depending on the question and its impact on you or your life, their asking the question might raise a lot of defensiveness. Think about it. You tell someone, “I’m thinking of moving to Spain” and they say, “Oh really? Why?” Instantly your brain
