Dear accountant, Hi. You are one of the most amazing people to exist in the business world. You’re aware of your skills, but you also think it might be a little dramatic to rave about you to this level. After all you know you’re good at your work, but you also are so impressed with
Category Archives: Karen’s Marketing Tips
If you want a new result from your marketing, building your own marketing rhythms will help get you there. Many of you have read Atomic Habits. The big realisation for the author James Clear was that results aren’t driven only by the goals you set, they are connected to the systems you follow. Those habits,
Some of the things you need to do are fascinating, motivating. Big picture, strategic kind of things. Delivering a presentation before a group of people who are interested to speak with you afterwards. Publishing a book. Hiring your first employee. It’s also true for smaller tasks, connected to this kind of work. Even filling in
As business owners, we’re interested in trustworthiness. We want to be known as someone – and a company – who can be trusted; and we want to work with those who are the same. We’re also (and I speak absolutely for myself here) stubborn to a point. We can do it. We will do it.
If the prospect doesn’t come back to you, the answer is not “Oh well, they weren’t that interested anyway.” The answer is “I need to keep following up until I get an answer”. There are endless reasons a prospect might not come back to you. Here are just a few. They wanted a sense of
On Tuesday of last week, I recorded my 100th consecutive video and shared it on Instagram. I started the challenge on what felt like a whim. I was out for a walk on a Sunday morning, and was thinking about the power and impact of video. And how I often avoided it because my hair
Many of you have at least bought, and perhaps even started or read, The Accountant Marketer. Reading it is one thing: actually doing things with it is another, and can take time. It’s been over six months since the book was published, and several times a week now I get messages from accountants who have
When I find myself a bit overwhelmed, a bit “oh my word where do I start first”, my tendency is to do more things. Do as much as possible so I can tick things off my endless (and ever-increasing) list so I feel a bit of relief. All that achieves is a very small amount
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