“So I see you have values like creative space, and rest… but you also have impact and decisiveness,” an accountant said to me this week. “One is slow and measured; the other gives the sense of speed and movement. How do you see those fitting together?” What a great question. It’s one of my favourite
Category Archives: Sales
Karen’s Marketing Tips, Plans & Strategy, Sales
Back to the basics: your people, their need, your offer
25
Jan
Jan
Your people. Your offer. And how your offer matches what those people need. That’s it, really. That’s marketing in a nutshell. When I go through a series of “Foundations” sessions with a new client, this is ultimately what we’re digging into. We have four in-depth sessions, with a lot of questions. (My favourite is when
14
Dec
Dec
Real client reviews and testimonials have some of the biggest impact in marketing, because they mitigate the buyer’s fear of making a bad decision. Your buyer is thinking something like: “What if this doesn’t work out?” “I’ve heard this before – it sounds good but it did last time too” “Will I really get the
Karen’s Marketing Tips, Values, Helping, Just keep going, Sales
Of course you can! (win new sales, get new clients)
16
Nov
Nov
Exactly four weeks ago today, I was at a conference listening to someone talk about having the best, the ideal clients (and not accepting anything less). “If you have a client who isn’t the right fit for you, let them go,” she said. “You can always get another one.” My mindset wasn’t in the same
30
Aug
Aug
Dear accountant, Hi. You are one of the most amazing people to exist in the business world. You’re aware of your skills, but you also think it might be a little dramatic to rave about you to this level. After all you know you’re good at your work, but you also are so impressed with
Sales, Just keep going, Recommendations, Karen’s Marketing Tips, Karens Notes
It doesn’t matter why the prospect didn’t come back to you
28
Jun
Jun
If the prospect doesn’t come back to you, the answer is not “Oh well, they weren’t that interested anyway.” The answer is “I need to keep following up until I get an answer”. There are endless reasons a prospect might not come back to you. Here are just a few. They wanted a sense of
04
Mar
Mar
Once upon a time there was a human who owned a hoover. It wasn’t a particularly amazing hoover, but it more or less did the job. She’d run it round the house from time to time and it would pick up most of the dirt and mess, and sometimes she had to run it back
