Author Archives: Karen Reyburn

Victories and questions: your fallback for content

Victories and questions: your fallback for content

Struggling to find what to write about? Not sure where to start, how to direct your team, feeling blank? There are two categories which will never fail you (unless of course you’re not talking to your clients, in which case, sort that out!). Victories and Questions. I’m talking particularly about your clients’ victories, and your

What are your inner marketing voices saying to you?

What are your inner marketing voices saying to you?

I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm

“…I wanted to know the story those numbers were telling me.”

Karens sketchnotes

Last week my accountant said something that has stuck with me – and come back to me – every day since he said it. I traveled, attended a lot of events, met amazing people and re-connected with ones i knew already, had new business opportunities… and yet the one thing that stands out in my

Failed marketing ideas that were never used

Brainstorm all your ideas

This week, I remembered something we brainstormed at PF about five years ago. Something that never got off the ground. An idea that seemed incredibly brilliant at the time, but didn’t happen. Looking back at it now I’m so grateful we didn’t go this route. (I admit this has been responsible for a LOT of

Rushing? Look up. Look out.

Rushing? Look up. Look out.

Everything rushes by so fast. The train. The cars. The meetings. The emails. The slack messages. The cities. All the people. The queue for coffee. (Okay that one maybe doesn’t move so fast cos we don’t have our coffee yet.) In the past week I’ve had a lot of opportunities to rush. Today, I was

Sometimes you need to just get started.

Karens notes sketchnote

Sometimes you need to just get started. And sometimes you need to just stop. Last week I spent five days on the Isle of Mull. It’s my favourite place of rest, of beauty, of refreshment, of quiet and peace. And although I told myself I would simply sit by the fire and read books and