To be fair the chances of me completing a book called “Finish” seem higher than for other books. The title alone stares at you, judges you a bit until it’s done. I’ve written before about my tendency to pull back right before something big is completed: Self sabotage, finishing your writing, and the power of
Category Archives: Helping
Karens Notes, Karen’s Marketing Tips, Plans & Strategy, Helping
How to identify your marketing strategy “themes”
08
Feb
Feb
Marketing strategy can feel confusing – and even pointless sometimes. Surely it’s mostly a bunch of talk, and if you have to go through it you will, but really you want to just get some marketing done. “Executed” is the marketing term, but I find that rather war-like and creepy sometimes, so I tend to
Plans & Strategy, Karens Notes, Karen’s Marketing Tips, Sketchnotes, Helping, Sales
The connected circle of space, and speed
01
Feb
Feb
“So I see you have values like creative space, and rest… but you also have impact and decisiveness,” an accountant said to me this week. “One is slow and measured; the other gives the sense of speed and movement. How do you see those fitting together?” What a great question. It’s one of my favourite
Just keep going, Karen’s Marketing Tips, Sketchnotes, Helping
Take your 20 seconds of courage, and ask the question
23
Nov
Nov
There are things you want which are on the other side of asking a direct question. “Could I be a guest on your podcast?” “Is there a speaking slot available for me?” “What do you think about working more in partnership?” “Are you ready to start?” We often take the side road, the hint, the
Karen’s Marketing Tips, Values, Helping, Just keep going, Sales
Of course you can! (win new sales, get new clients)
16
Nov
Nov
Exactly four weeks ago today, I was at a conference listening to someone talk about having the best, the ideal clients (and not accepting anything less). “If you have a client who isn’t the right fit for you, let them go,” she said. “You can always get another one.” My mindset wasn’t in the same
26
Oct
Oct
Do you find yourself saying “Oh my word it’s [time of day] and I haven’t [list of things] yet!” It’s 9am and I’ve only checked emails. It’s 4pm and I haven’t finished the one thing I said I would do today It’s Friday and I still have this that and the other to finish… But
Karen’s Marketing Tips, Plans & Strategy, Content, Helping
Maximum Viable Marketing: once the minimum has been tested, what next?
19
Oct
Oct
I’ve spent some time recently talking about “minimum viable marketing”. You can read more about the concept here, but once you’ve made progress on the minimum viable, the smallest thing, the least…it’s time to look at the maximum viable. The biggest thing. The most. The point of the “minimum viable” is to save time and
12
Oct
Oct
What if your problem is not creating content, but making the most of the content you already have? In this case I recommend you build a Content Library. This can be as simple as a Gsheet listing the content you’ve already created (in various formats), which you share with your team. You can include: Category:
26
Jul
Jul
We all use filler words in writing. We scramble around saying, “The point is, there are things which are definitely most important, which we need to make sure we do…” as opposed to “Do these things.” It’s similar to filler statements when speaking. “Um…” “uhhh…” “I’m not sure…” “It’s sort of like the thing where…”
Karens Notes, Just keep going, Helping, Recommendations, Karen’s Marketing Tips
Using “What” instead of “Why” questions
19
Jul
Jul
When someone asks you, “Why?” about anything, it raises a little defensiveness. Depending on the question and its impact on you or your life, their asking the question might raise a lot of defensiveness. Think about it. You tell someone, “I’m thinking of moving to Spain” and they say, “Oh really? Why?” Instantly your brain
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