There are things you want which are on the other side of asking a direct question. “Could I be a guest on your podcast?” “Is there a speaking slot available for me?” “What do you think about working more in partnership?” “Are you ready to start?” We often take the side road, the hint, the
Category Archives: Helping
Karen’s Marketing Tips, Values, Helping, Just keep going, Sales
Of course you can! (win new sales, get new clients)
16
Nov
Nov
Exactly four weeks ago today, I was at a conference listening to someone talk about having the best, the ideal clients (and not accepting anything less). “If you have a client who isn’t the right fit for you, let them go,” she said. “You can always get another one.” My mindset wasn’t in the same
26
Oct
Oct
Do you find yourself saying “Oh my word it’s [time of day] and I haven’t [list of things] yet!” It’s 9am and I’ve only checked emails. It’s 4pm and I haven’t finished the one thing I said I would do today It’s Friday and I still have this that and the other to finish… But
Karen’s Marketing Tips, Plans & Strategy, Content, Helping
Maximum Viable Marketing: once the minimum has been tested, what next?
19
Oct
Oct
I’ve spent some time recently talking about “minimum viable marketing”. You can read more about the concept here, but once you’ve made progress on the minimum viable, the smallest thing, the least…it’s time to look at the maximum viable. The biggest thing. The most. The point of the “minimum viable” is to save time and
12
Oct
Oct
What if your problem is not creating content, but making the most of the content you already have? In this case I recommend you build a Content Library. This can be as simple as a Gsheet listing the content you’ve already created (in various formats), which you share with your team. You can include: Category:
26
Jul
Jul
We all use filler words in writing. We scramble around saying, “The point is, there are things which are definitely most important, which we need to make sure we do…” as opposed to “Do these things.” It’s similar to filler statements when speaking. “Um…” “uhhh…” “I’m not sure…” “It’s sort of like the thing where…”
Karen’s Marketing Tips, Recommendations, Helping, Just keep going, Karens Notes
Using “What” instead of “Why” questions
19
Jul
Jul
When someone asks you, “Why?” about anything, it raises a little defensiveness. Depending on the question and its impact on you or your life, their asking the question might raise a lot of defensiveness. Think about it. You tell someone, “I’m thinking of moving to Spain” and they say, “Oh really? Why?” Instantly your brain
21
Mar
Mar
There’s a lot out there about how to “use” your coronavirus time. Or your quarantine time. To rise to the challenge, be strong and valiant, own this and crush this and win win win. Last week I was feeling that a bit. I thought “My business is already remote, so this is business as usual”.
14
Mar
Mar
Okay so, the world has gone a bit mad. I had some fears too, and they’ve gone up and down a bit as shown by this handy graph. Here’s the things I’ve been telling myself, my team, and pretty much anyone I ended up talking to this week about the coronavirus (so, everyone). On levels
