Exactly four weeks ago today, I was at a conference listening to someone talk about having the best, the ideal clients (and not accepting anything less). “If you have a client who isn’t the right fit for you, let them go,” she said. “You can always get another one.” My mindset wasn’t in the same
Category Archives: Just keep going
26
Oct
Oct
Do you find yourself saying “Oh my word it’s [time of day] and I haven’t [list of things] yet!” It’s 9am and I’ve only checked emails. It’s 4pm and I haven’t finished the one thing I said I would do today It’s Friday and I still have this that and the other to finish… But
Karen’s Marketing Tips, Recommendations, Just keep going
On big dreams and big goals: Keep the windows in mind
28
Sep
Sep
For the last four months, this view of my new living room windows has kept me going through a lot of…for want of a better word, admin. Phone calls. Forms. Emails. Questions about home reports, and adjusted and refreshed home reports. Surveys. Issues with structural engineer surveys. Issues with home reports (again). Calls to solicitors.
Just keep going, Karen’s Marketing Tips, Recommendations
Build the rhythms of marketing into your business life
23
Aug
Aug
If you want a new result from your marketing, building your own marketing rhythms will help get you there. Many of you have read Atomic Habits. The big realisation for the author James Clear was that results aren’t driven only by the goals you set, they are connected to the systems you follow. Those habits,
Karen’s Marketing Tips, Recommendations, Helping, Just keep going, Karens Notes
Using “What” instead of “Why” questions
19
Jul
Jul
When someone asks you, “Why?” about anything, it raises a little defensiveness. Depending on the question and its impact on you or your life, their asking the question might raise a lot of defensiveness. Think about it. You tell someone, “I’m thinking of moving to Spain” and they say, “Oh really? Why?” Instantly your brain
Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going
Cancelling things is a superhero skill
12
Jul
Jul
As business owners, we’re interested in trustworthiness. We want to be known as someone – and a company – who can be trusted; and we want to work with those who are the same. We’re also (and I speak absolutely for myself here) stubborn to a point. We can do it. We will do it.
Karens Notes, Karen’s Marketing Tips, Recommendations, Just keep going, Sales
It doesn’t matter why the prospect didn’t come back to you
28
Jun
Jun
If the prospect doesn’t come back to you, the answer is not “Oh well, they weren’t that interested anyway.” The answer is “I need to keep following up until I get an answer”. There are endless reasons a prospect might not come back to you. Here are just a few. They wanted a sense of
Karens Notes, Karen’s Marketing Tips, Social Media, Just keep going
Learnings from a 100 day video challenge
21
Jun
Jun
On Tuesday of last week, I recorded my 100th consecutive video and shared it on Instagram. I started the challenge on what felt like a whim. I was out for a walk on a Sunday morning, and was thinking about the power and impact of video. And how I often avoided it because my hair
14
Jun
Jun
Change takes adjustment: for you and for others. Whether it’s helping the team change the way you do things at the firm, or sharing systems or price changes with clients, or scaling your business: trying to make the change instantly will likely be tough. Instant change shocks you and surprises you. And you don’t know
25
May
May
When I find myself a bit overwhelmed, a bit “oh my word where do I start first”, my tendency is to do more things. Do as much as possible so I can tick things off my endless (and ever-increasing) list so I feel a bit of relief. All that achieves is a very small amount
