Marketing and lead generation are not the same. When accountants come to my agency to ask for help with “marketing”, half the time they are asking for new leads, new business, more clients. The other half of the time they want marketing resources – a new brand, an updated website, assets such as PDF guides and
Tag Archives: events
07
Mar
Mar
This week (as you’ll know unless you were living under a rock or not using the internet), QBC London was cancelled out of “an over abundance of caution” with the current #coronavirus situation. Protecting people, just in case. Making that kind of decision in the first place has to be really hard. I’m sure they were discussing
03
Aug
Aug
I’ve been thinking for a long time about the creativity of accountants (the good kind). In the past, i would say most accountants wouldn’t consider themselves creative. That word is for artists, photographers, writers, graphic designers. People who do creative-y things. But where does that impression come from? Why is it we think some people
