To be fair the chances of me completing a book called “Finish” seem higher than for other books. The title alone stares at you, judges you a bit until it’s done. I’ve written before about my tendency to pull back right before something big is completed: Self sabotage, finishing your writing, and the power of
Category Archives: Plans & Strategy
Karens Notes, Karen’s Marketing Tips, Plans & Strategy, Helping
How to identify your marketing strategy “themes”
08
Feb
Feb
Marketing strategy can feel confusing – and even pointless sometimes. Surely it’s mostly a bunch of talk, and if you have to go through it you will, but really you want to just get some marketing done. “Executed” is the marketing term, but I find that rather war-like and creepy sometimes, so I tend to
Plans & Strategy, Karens Notes, Karen’s Marketing Tips, Sketchnotes, Helping, Sales
The connected circle of space, and speed
01
Feb
Feb
“So I see you have values like creative space, and rest… but you also have impact and decisiveness,” an accountant said to me this week. “One is slow and measured; the other gives the sense of speed and movement. How do you see those fitting together?” What a great question. It’s one of my favourite
Karen’s Marketing Tips, Plans & Strategy, Sales
Back to the basics: your people, their need, your offer
25
Jan
Jan
Your people. Your offer. And how your offer matches what those people need. That’s it, really. That’s marketing in a nutshell. When I go through a series of “Foundations” sessions with a new client, this is ultimately what we’re digging into. We have four in-depth sessions, with a lot of questions. (My favourite is when
Karen’s Marketing Tips, Plans & Strategy, Content, Helping
Maximum Viable Marketing: once the minimum has been tested, what next?
19
Oct
Oct
I’ve spent some time recently talking about “minimum viable marketing”. You can read more about the concept here, but once you’ve made progress on the minimum viable, the smallest thing, the least…it’s time to look at the maximum viable. The biggest thing. The most. The point of the “minimum viable” is to save time and
25
May
May
When I find myself a bit overwhelmed, a bit “oh my word where do I start first”, my tendency is to do more things. Do as much as possible so I can tick things off my endless (and ever-increasing) list so I feel a bit of relief. All that achieves is a very small amount
13
Jan
Jan
Setting targets is one thing. But what kind of target are you setting? How achievable is it, really? This one can be hard to estimate. I find myself thinking, “I need to go really ambitious, because if you have low targets you’ll just reach them, and I need to push myself!” Then reality appears
Plans & Strategy, Content, Onboarding, Karens Notes
Do I need to block out a full day at a time to get marketing done?
12
Dec
Dec
Right, you’re going to be serious now. You’re going to focus your energy and attention on marketing a bit more (maybe this is your 2021 plan). But you know marketing always gets put off. You plan an hour or some time to “do marketing” and then you get emails and messages and phone calls and
Karens Notes, Sketchnotes, Plans & Strategy, Content
Try sitting in the same place at the same time every day
16
May
May
The most significant change happens in small increments, day after day. Month after month, year after year. In the past year, I’ve lost over 52 pounds (almost 4 stone) by counting calories every single day. Walking, every single day. Cutting out sugar, and choosing not to eat it every single day. In the past 6
07
Mar
Mar
This week (as you’ll know unless you were living under a rock or not using the internet), QBC London was cancelled out of “an over abundance of caution” with the current #coronavirus situation. Protecting people, just in case. Making that kind of decision in the first place has to be really hard. I’m sure they were discussing
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