I’ve spent some time recently talking about “minimum viable marketing”. You can read more about the concept here, but once you’ve made progress on the minimum viable, the smallest thing, the least…it’s time to look at the maximum viable. The biggest thing. The most. The point of the “minimum viable” is to save time and
Category Archives: Plans & Strategy
25
May
May
When I find myself a bit overwhelmed, a bit “oh my word where do I start first”, my tendency is to do more things. Do as much as possible so I can tick things off my endless (and ever-increasing) list so I feel a bit of relief. All that achieves is a very small amount
13
Jan
Jan
Setting targets is one thing. But what kind of target are you setting? How achievable is it, really? This one can be hard to estimate. I find myself thinking, “I need to go really ambitious, because if you have low targets you’ll just reach them, and I need to push myself!” Then reality appears
Karens Notes, Plans & Strategy, Content, Onboarding
Do I need to block out a full day at a time to get marketing done?
12
Dec
Dec
Right, you’re going to be serious now. You’re going to focus your energy and attention on marketing a bit more (maybe this is your 2021 plan). But you know marketing always gets put off. You plan an hour or some time to “do marketing” and then you get emails and messages and phone calls and
Karens Notes, Sketchnotes, Plans & Strategy, Content
Try sitting in the same place at the same time every day
16
May
May
The most significant change happens in small increments, day after day. Month after month, year after year. In the past year, I’ve lost over 52 pounds (almost 4 stone) by counting calories every single day. Walking, every single day. Cutting out sugar, and choosing not to eat it every single day. In the past 6
07
Mar
Mar
This week (as you’ll know unless you were living under a rock or not using the internet), QBC London was cancelled out of “an over abundance of caution” with the current #coronavirus situation. Protecting people, just in case. Making that kind of decision in the first place has to be really hard. I’m sure they were discussing
30
Nov
Nov
It’s winter, and that means darkness. I live in Scotland, and in the summer it’s almost never dark at all. The sun comes up so early (and so calmly) that you hardly even notice – even if you stay up or get up to watch it, there’s just sort of a general lightening of the
Karens Notes, Sketchnotes, Plans & Strategy
You don’t need everyone to love you. Just a few good people
09
Nov
Nov
The Greatest Showman is one of my favourite films. It’s got catchy music, a great cast, and a solid message about not letting business and money take over. And it’s got some good solid quotes that made me stop and think, especially this one when Hugh Jackman’s character is rushing off to yet another round
13
Apr
Apr
When you identify something about yourself that’s different, something that tempts you to feel is “not as” (not as good , not the same as others), what do you do with that? Do you… …defend or …dive deeper? For the past year or so we’ve been talking within the PF team about the concept of
Karens Notes, Sketchnotes, Plans & Strategy
“…I wanted to know the story those numbers were telling me.”
09
Mar
Mar
Last week my accountant said something that has stuck with me – and come back to me – every day since he said it. I traveled, attended a lot of events, met amazing people and re-connected with ones i knew already, had new business opportunities… and yet the one thing that stands out in my
