“Okay I’m going to create this PDF guide…but obviously I’ll also need some automation and follow up emails for everyone who downloads it, so I’d better get started on that first!” Our entrepreneur-brain is rigged to think very optimistically about our Great New Idea. If we think of creating a PDF guide (or training course
Category Archives: Recommendations
Recommendations, Just keep going, Karen’s Marketing Tips, All, Karens Notes
Signed out AMA (Against Marketing Advice)
22
Mar
Mar
` I’ve been watching Grey’s Anatomy recently (with the lofty and noble goal of finally finishing all seasons, only to discover it’s nowhere near done and a new season starts this week). And at times on the show, a doctor notices an issue or suggests a course of treatment and the person says no, I
All, Karens Notes, Recommendations, Social Media, Just keep going
The story of the shitty pots (make more, get better)
08
Mar
Mar
` There’s a story about a ceramics teacher who split his class into two groups. One would focus on quality, making the very best ceramic pot, and only one; and the other would focus on quantity, making as many ceramic pots as they possibly could. The results would be graded accordingly: in the quality group,
10
Feb
Feb
` “Ohh, that book is really good!” I believe that's one of the least helpful things you can tell someone when they ask if a book is good, or a film, or a restaurant, or anything. A true recommendation isn’t about telling someone to have your same experience: it’s about understanding what, about that experience,
20
Jan
Jan
The “Book progression model” (or book disappearance model): 1. From the screen to your amazon basket (or order form) 2. Sits in the parcel for a few days 3. Out of the parcel and on to your desk - there it is! I’ll read it soon! 4. Moves to the “to be read’ pile because it’s been sitting
Karens Notes, Recommendations, Book Reviews
I’ve been talking about this for ages. How could they not know about it?
10
Aug
Aug
People hear things when they are ready to hear them. This is a little story about someone who recommended a book to me….which I’ve been recommending to, like, everyone all the time everywhere. I thought. It’s Saturday morning. My friend James texts me something he’s been thinking about, so i ring him and we chat
Karens Notes, Sketchnotes, Recommendations
Holiday Expectations: Will you “use” the time, or let it go by?
13
Jul
Jul
Holiday can be hard to think about when you’re feeling a bit swamped. You want it and are excited about it; you need it; but you may also be tempted to make sure you “use” your holiday time for thinking about the business. Planning. Writing some content. Actually having headspace seems like a huge opportunity.
Karens Notes, Sketchnotes, Recommendations
When you meet people “in person”, the conversation changes
06
Jul
Jul
I set up my business as a 100% remote, virtual business. I did this for efficiency reasons, for a lifestyle choice. I wanted to work from home. Have flexibility. Be able to go where I wanted to go and not be bound by an office. Also, I don’t really work well in an office (I
Karens Notes, Sketchnotes, Recommendations
How people referred to you behave (and how many you might be missing)
20
Apr
Apr
People who are recommended to you almost never simply pick up the phone and call you. They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer.
16
Mar
Mar
I’m on a train right now, as I write this, going into Edinburgh for our in-person PF team get together. It’s always good fun to get together with the team (who are usually remote and communicating via Slack and video), and the sun is shining, and the skies are blue. A nice change from Storm
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